A TALE OF TWO KINDS OF STARTUPSJen van der Meer презентация

Jen van der Meer @JENVANDERMEER

Слайд 1A TALE OF TWO KINDS OF STARTUPS Jen van der Meer
STRATA IGNITE


OCTOBER 28, 2013

Слайд 2
Jen van der Meer
@JENVANDERMEER


Слайд 3&
There are two kinds of startups.
BADASS.
SUPER BADASS.


Слайд 4

BADASS:
LEAN STARTUP
Lean startup loop


Слайд 5

BADASS:
LEAN STARTUP
SUPER BADASS:
STARTUPS THAT MAKE YOU LEAN
Lean startup loop
Wearable fitness

devices

Слайд 6
BADASS:
GET TRACTION

Acquisition funnel.
500 hats version.


Слайд 7

BADASS:
GET TRACTION
Transtheoretical model (TTM). Developed in the 1980s by alcoholism

researchers James O. Prochaska and Carlo C. DiClemente


SUPER BADASS:
CHANGE BEHAVIOR

Acquisition funnel.
500 hats version.


Слайд 8
BADASS:
FAILURE IS THE NEW SUCCESS


Слайд 9
BADASS:
FAILURE IS THE NEW SUCCESS
IOM: Preventable medical errors are

the 6th leading cause of death in the US.


SUPER BADASS:
ZERO POINTS OF FAILURE


Слайд 10BADASS:
PERMISSION MARKETING

Permission marketing is the privilege (not the right)

of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin

Слайд 11
BADASS:
PERMISSION MARKETING

Permission marketing is the privilege (not the right)

of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin

Informed consent is a process for getting permission before conducting a healthcare intervention on a person.

SUPER BADASS:
INFORMED CONSENT


Слайд 12
BADASS:
BIG DATA



Слайд 13

BADASS:
BIG DATA

SUPER BADASS:
OPEN DATA










Слайд 14
BADASS:
DATA SCIENTIST TALENT WAR

190,000 Predicted Data Science Shortage by

2018 McKinsey Global Institute Prediction, 2013

Слайд 15

SUPER BADASS:
EVERYONE DOES SOME MATH


190,000 Predicted Data Science Shortage by 2018

McKinsey Global Institute Prediction, 2013

BADASS:
DATA SCIENTIST TALENT WAR


Слайд 16
BADASS:
GET TO HOCKEYSTICK

Hockeystick growth curve.


Слайд 17
BADASS:
GET TO HOCKEYSTICK
Variations of the Earth’s surface temperature. Northern hemisphere.

Deparutres in temperature © from 1961 to 1990 average. Sourece: Mann, Bradely & Hughs, Natuure, 1998.


SUPER BADASS:
REVERSE THE HOCKEYSTICK

Hockeystick growth curve.



Слайд 18BADASS:
RAISE MILLIONS

Groupon opens the NASDAQ


Слайд 19
BADASS:
RAISE MILLIONS
International Comparison of Spending Health OECD Health Data 2005

and 2006. Commonwealth Fund National Scorecard on US Health System Performance, 2006.


SUPER BADASS:
SAVE TRILLIONS

Groupon opens the NASDAQ



Слайд 20In pursuit of the SUPERBADASS: HealthDataChallenges.com @JENVANDERMEER @LUMINARYLABS


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