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Hello, I’m Matt Henshaw
I launched a successful career comeback
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Whatever you want to do
I’ve got some advice that will help
get you there.
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This was my band CENSORED
It all started as a bit of
teenage fun.
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A local gig here and there,
A few lads from Nottingham,
messing about.
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SOMEHOW
we landed ourselves a record deal.
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Less than a year on we were in the NME and
playing Reading and Leeds.
I couldn’t believe it
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I didn’t even have time to collect my A-Level results
PRETTY rock
n’ roll EH?
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We were supporting our heroes
like Ocean Colour Scene and Supergrass
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I never really thought about the future.
Don’t get me wrong,
I was passionate
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But I was having a great time making music.
I thought
we were SET for LIFE
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Anyway it was 2008.
BBC Radio 1 were set to play
our latest track.
WHAT COULD POSSIBILY GO WRONG?
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Then…it slowly started to unravel
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We organised a completely CRAZY line-up of back-back gigs.
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Without any real guidance, we’d spread ourselves too thin.
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St. Georges Day 2009…
It finally caught up with me.
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We were playing to a sold out crowd.
I only lasted
3 SONGS I was burnt out.
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We had to break for about 2 months.
We cancelled all of
our festivals.
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We’d suddenly lost our momentum….
we had to CALL IT A DAY
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I was in touching distance of my dream career.
SUDDENLY it was
gone.
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I took some time off.
I remember my Mum asking me…
“WHAT
DO YOU WANT FROM LIFE?”
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In truth…
I really just wanted to learn again.
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I decided to go to university
I did an MRes in
Film and Television
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I wasn’t going out that much, more gardening, staying in and
drinking tea.
Not so ROCK n’ ROLL
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I felt older and mature for the first time ever. It
was a chance to get on with life.
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I found a job as a COMPUTER SCIENCE SUSTAINABILITY RESEARCH ASSISTANT
Try
saying that with a mouthful
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But something was missing
I couldn’t put my finger on it
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Then in 2012 I went to watch some gigs.
Watching people
on stage…
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Something clicked inside me….
I’M ONE OF THESE PEOPLE
I’m a Musician
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I realised the job I was doing wasn’t my dream
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After so many years away, music was calling my name again…
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WAIT
…It hadn’t exactly gone to plan last time
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This time it was different
I’D GROWN UP.
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My first experience had awakened me to see things in a
whole new way.
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The musical landscaped had changed a lot since 2008
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So many social networks, promotional tools…
I had to be SMARTER this
time.
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I remembered LinkedIn from training sessions I had done at work…
Слайд 39I logged back on
THOUGHT
If this works for office stuff, why can’t
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I checked out other people’s profiles and then used the interactive
guide to update my own one.
type type type type
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I realised how easy it was to tailor it to music
to showcase my skills.
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I wanted to get across my passion and most of all…my
personality
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Funnily enough most of my endorsements were already for signing and
songwriting.
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When I updated my profile more and more endorsements started coming
in from people I already knew.
It was a massive CONFIDENCE BOOST
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Keeping my profile UP TO DATE was a sure-fire way of
making sure people took me seriously and saw me as a professional.
Not just another lad with a guitar.
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I did a search
Amazingly I found loads of relevant people…
JOURNALISTS
AGENTS PR MARKETING
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Then one day I got the message…
you’ve got a new connection
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That one connection opened up a whole new range of people
Triggered
a fresh network of possibilities.
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What was most amazing was that instead of sending out speculative
messages to find opportunities…
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suddenly, opportunities were coming to me!
My profile was like a MAGNET
and all because I’d added a bit more detail.
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Just adding a bit more about yourself in the summary and
adding a profile picture makes it much easier for people to find you.
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It turns out if you have a complete profile, you’re 40
times more likely to receive opportunities.
Слайд 53And it meant people contacted me with relevant and meaningful jobs
in mind…
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…Be it a gig or festival or just helping put stuff
together in the recording studio.
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SUDDENLY I’ve got a gig coming up at the Roundhouse Camden
and a slot at the Elevator Music Festival…
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Its my very own ‘COMEBACK’ tour if you like
all off my
own back.
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At which point, you’re probably thinking…
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“Good for him”
But you might not want to be a
musciain...
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…That’s not really the point. The point is that I recovered
from being down and out!
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I’ve become the MASTER of my own career
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I went from knowing what I wanted to GETTING what I
wanted
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Whether you’re a musician a lawyer, a scientist or an accountant…you
can always DO BETTER
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Follow what you’re passionate about.
WORK AS HARD as you can
GET
THERE
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You see, LinkedIn isn’t just for business people.
It’s for anyone with
AMBITION
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If I can do it, then you won’t have a PROBLEM
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I’m a better musician NOW than I ever was
Слайд 68LinkedIn played its part for me…
and it can FOR YOU
Слайд 69LinkedIn
What’s your dream
Update you profile http://linkd.in/1izYjjr