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25 Social Media Tips for Small Business презентация
Содержание
- 1. 25 Social Media Tips for Small Business
- 2. Mark Ferguson Blog at Smarterpillar.com Director of
- 3. Small Business is Tough Limited time, budget
- 4. Why Social Media for Business? It’s the
- 5. #1. Focus On One Social Media Platform
- 6. #3. Create A Schedule Don’t make
- 7. #5. Tweet, Tweet and Tweet Again
- 8. #7. Analyse Your Updates To Find The
- 9. #9. Connect To Target Companies And Their
- 10. #11. Respond to Messages Where message
- 11. #13. Announce Promotions And Deals on Social
- 12. #15. Don't Be Afraid To Promote Your
- 13. #17. Don't Always Put A Link In
- 14. #19. If You Find Something That Works,
- 15. #21. Customer Service Deal positively with
- 16. #23. Automate, Automate Automate Plenty of
- 17. #25. Have Fun!!!!!! Social media marketing should be fun
- 18. For Further Info, Please Visit : Smarterpillar.com SocialMediaToday.com/users/Mark-Ferguson
Слайд 2Mark Ferguson
Blog at Smarterpillar.com
Director of IT at Business Services Firm
Writer on
Слайд 3Small Business is Tough
Limited time, budget and resources
Money spent on advertising
Often advice doesn’t this take into account
Слайд 4Why Social Media for Business?
It’s the word-of-mouth advertising of today…
…on steroids
It can be cheaper than traditional marketing with far greater rewards
Слайд 5#1. Focus On One Social Media Platform At A Time
Makes
Choose platform that your potential customers use
#2. You Will Need Content To Share
Share content from other sites which your followers find interesting
Start a blog for original content
Слайд 6#3. Create A Schedule
Don’t make mistake of ‘fitting it in
If possible, involve as many people as you can
#4. Be Consistent With Your Images And Social Media Names
Use the same header images and logos on your profiles
If possible, use the same name for each platform
Слайд 7#5. Tweet, Tweet and Tweet Again
You can never tweet too
When you publish new content, tweet about it multiple times
#6. Test Everything
Try different variations of the same tweet
Analyse which gets the most engagement
Слайд 8#7. Analyse Your Updates To Find The Best Times
Initially, post
Use that time to promote your own content rather than someone else’s
#8. Add Images To Your Updates
All social media networks allow you to add images
Analyse to see if it increases engagement
Слайд 9#9. Connect To Target Companies And Their Owners
Connect with
Find the decision makers in these companies and connect to them too
#10. Use Companies Social Media Names
Use ‘@company’ or ‘@person’ in tweets so they get a notification
You never know where it will lead
Слайд 10#11. Respond to Messages
Where message isn’t automated or spam, respond
This
#12. Link From Your Profiles To Your Main Website
Better link back to a ‘benefits’ page rather than homepage
It may seem obvious but often gets forgotten
Слайд 11#13. Announce Promotions And Deals on Social Media
Others spread the
Add some urgency by including a time limit
#14. Place Links To Your Social Media Profiles On Your Email Footer
Creates a lot of extra exposure for your business
People you email are already interested in your business so will engage
Слайд 12#15. Don't Be Afraid To Promote Your Products Or Services
You
Find the right ‘soft sell’ balance for your updates
#16. Spend Money On Advertising
It doesn’t have to be expensive
You can make an impact with only a couple of pounds a day
Слайд 13#17. Don't Always Put A Link In Your Post Or Tweet
Sprinkle in a few conversational tweets
Ask a question or quote an influencer
#18. Experiment And Be Creative
Get very quick feedback on if something’s worked
Social media has a short memory so no lasting damage
Слайд 14#19. If You Find Something That Works, Repeat It Again
Repeat
Define what you consider to be ‘success’
#20. Integrated Campaigns
When comfortable, use other platforms to cross promote
Use one network to publicise another
Слайд 15#21. Customer Service
Deal positively with customer service issues
Shows potential
#22. Be Consistent
Consistency is the key to sticking out from your competitors
You can only achieve consistency with a sustainable strategy
Слайд 16#23. Automate, Automate Automate
Plenty of tools available to speed up
I use Buffer, Crowdfire and Swayy amongst others
# 24. Be Patient
People expect results too quickly
What will you gain from stopping?
