How does brand success depend on unique logo design презентация

Logo Design is the most precious and powerful tool known. It establishes your identity. Without a logo design, it is hard to set up yourself in the marketing world. In

Слайд 1Daria Kaverzina
and Katya Kim
group 13833/4
How does brand success depend on

unique logo design?

Слайд 2
Logo Design is the most precious and powerful tool known. It

establishes your identity. Without a logo design, it is hard to set up yourself in the marketing world. In short, logo is like a mental shortcut to a company or a particular product. Just how often, do you identify a car- from its creation or the ever existed logo on the bumper or in front of?
Logo Design is an important aspect of the business marketing. As the company’s most important graphical sign, a logo presents a company’s brand and however, it becomes the one most visible demonstration of the company within the target market. So company’s overall marketing strategy entirely depends on a well-designed logo.




Слайд 3Logo Design is the most precious and powerful tool known and

an important aspect of the business marketing.

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Purpose for Creating Logo
Corporate logos are formulated to be the “face”

of a company or organization. They are graphical presentation of a company’s unique identification and even they give essential information about a company via colors, fonts and images that allows users to identify with the company’s basic brand. Logos are a shorthand way to refer a company in marketing and advertising materials also; they also give an anchor point for the multiple colors, fonts and design options in all other business marketing materials.




Слайд 5Logos are graphical presentation of a company’s unique identification and even

they give essential information about a company

Purpose for Creating Logo


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Return on Investment (ROI)
Every brand or a company must know the

Importance of Logo Design. As customers grow to know, like and trust a particular brand, they are more probable to respond positively to successive meets with a logo-potentially leading to raised sales or enhanced mind shares within the target market. Additionally, a well-designed logo involves a degree of competence and professionalism that could help steer likely new customers towards choosing the business rather than a competitor with no or substandard logos.


Слайд 7Return on Investment
A well-designed logo involves a degree of competence

and professionalism that could help steer likely new customers towards choosing the business rather than a competitor with no or substandard logos.

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Logo Creates Your Image
In the corporate world, “Image” is the whole

thing. A marketing company may love your logo to be bold, so as to represent aggressiveness that is often what a consumer wants in such companies. In contrast, an Insurance company’s logo would most likely represent dependability and solidity and use that to magnetize customers.
Though, the market is filled with logos, from the corner of the newspaper to the moving scroll bar at the foot of your TV screen. It’s very necessary, therefore, for a logo to keep a meaning to reflect something unique and specific to the subconscious brain of the consumer, to keep it apart from the rest of the competition.



Слайд 9Logo Creates Your Image
It’s very necessary for a logo to keep

a meaning to reflect something unique and specific to the subconscious brain of the consumer, to keep it apart from the rest of the competition.

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Logo Coagulates Consumer Loyalty
The work of a Logo goes on even

after your image and identity has been established. Part of a logo’s success comes from the reputation. As it is popular in the business community, familiarity is the major key to raise your business. Every time your company or any service or product of your company is mentioned anywhere; your logo must go along with it.


Слайд 12Logo Coagulates Consumer Loyalty


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