Marketing
Wenjing Zhang | Senior Manager, Business Analytics
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Growth Hacking with Predictive Analytics презентация
Содержание
- 1. Growth Hacking with Predictive Analytics
- 2. Our mission: Connect the world’s professionals to make them more productive and successful.
- 3. 347M+ members
- 4. For our customers Hire Power the world’s
- 5. LinkedIn Sales Solutions mission: Connect the world’s buyers and sellers to build relationships.
- 6. LinkedIn Sales Navigator
- 7. Q: How do you find out what works to accelerate growth?
- 8. A: A/B testing!
- 9. Example 1: visual layout
- 10. Example 2: messaging test
- 11. Why A/B test? De-risk business by evaluating
- 12. What if you knew?
- 13. What if you knew… … who is
- 14. What if you knew… … who is using LinkedIn to find leads?
- 15. What if you knew… … who in
- 16. In conclusion…
- 17. It’s our journey from from guessing…
- 18. … to knowing!
- 19. Thank You! @aahntastic
Our mission:
Connect the world’s professionals to make them more productive and successful.
Слайд 4For our customers
Hire
Power the world’s hires
Market
Be the most effective platform for
marketers to engage with professionals
Sell
Be the start of every sales opportunity
Слайд 5LinkedIn Sales Solutions mission:
Connect the world’s buyers and sellers to build
relationships.
Слайд 11Why A/B test?
De-risk business by evaluating multiple options
Find small changes that
lead to a big impact
Know what you don’t know through testing
Слайд 13What if you knew… … who is going to respond to our
offer?
+
+
=
Member Demographic
Site Engagement
Social Network
Слайд 15What if you knew…
… who in your team can exceed quota?
51%
more likely to exceed quota
3x more likely to go to club
Promoted to VP 17 months faster
