tim@moz.com
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? презентация
Содержание
- 1. ?
- 2. THE FIRST STEP TO RECOVERY ADMIT THAT YOU HAVE A PROBLEM
- 3. DEEP DEPENDENCY
- 4. AND IF… Heart Stops!
- 5. BUT THEY NEED ME TOO, RIGHT
- 6. THEY USE OUR CONTENT
- 7. I MAKE MY SITE CRAWLABLE
- 9. I’M NOT SO STRONG
- 10. RECOVERY ACCEPT WHAT YOU CAN’T CHANGE
- 11. RECOVERY CHANGE WHAT YOU CAN
- 12. RECOVERY TAKE CONTROL OF YOUR DATA
- 13. A DATA DUMP OF DATA TACTICS OWN
- 14. OWN YOUR TOPIC DATA
- 15. COMPLETE CONTENT SATURATION
- 16. OVER 7M POSTS PER DAY http://www.slideshare.net/crumplezone Courtesy Dr. Pete Meyers
- 17. AN UNGODLY AMOUNT OF VIDEO
- 18. AN UNGODLY AMOUNT OF VIDEO 684,000 YEARS WATCHED ON YOUTUBE PER MONTH
- 19. AN ANNOYING # OF PRESS RELEASES 12,000 NEW PRESS RELEASES PER MONTH
- 20. WE BECAME CONTENT MARKETERS
- 21. THE GOOD OL’ DAYS http://upload.wikimedia.org/wikipedia/commons/thumb/8/8a/JeffLisandro.jpg/1280px-JeffLisandro.jpg
- 22. THE GOOD OL’ DAYS * For example only. Not the real numbers
- 23. THE GOOD OL’ DAYS
- 24. THE GOOD OL’ DAYS
- 25. THE GOOD OL’ DAYS
- 26. THE GOOD OL’ DAYS
- 27. THE GOOD OL’ DAYS
- 28. THE GOOD OL’ DAYS Measure Efforts Exploit Opportunities FUTURE PLACE YOUR BETS PAST
- 29. THAT WAS THEN...
- 30. (NOT PROVIDED)
- 31. NOPE
- 32. GWT CAN PROVIDE DATA, BUT…
- 33. GWT CAN PROVIDE DATA, BUT…
- 34. GWT CAN PROVIDE DATA, BUT… Only 90 Days of Keyword Data
- 35. WHO NEEDS KEYWORD DATA?
- 36. PASS GA YOUR TOPIC DATA
- 37. USE A CUSTOM DIMENSION For example: ga('send',
- 38. ANALYZE BY “DIRECTOR” Use your custom variable
- 39. WORDPRESS SHORTCUTS Categories, tags, author GA Plugin
- 40. CUSTOM VARIABLES W/ WORDPRESS Video not available on SlideShare
- 41. AUTOMATING THE PROCESS
- 42. ENTITY EXTRACTION Linked Data + Natural Language Tool Kits
- 43. Video not available on SlideShare
- 44. SOME TOOL SETS Stanford Natural Language Processing
- 45. STRUCTURED DATA EXPERT mjb@moz.com @matthewjbrown
- 46. CONTENT GROUPING IN GA
- 47. CONTENT GROUPING IN GA MyBeerBlog.com IPA OR CO PALE OR CO PORTER OR CO
- 48. CONTENT GROUPING IN GA MyBeerBlog.com (1,000) IPA
- 49. CONTENT GROUPING IN GA MyBeerBlog.com (1,000) IPA
- 50. CONTENT GROUPING IN GA
- 51. METHOD #1: EXTRACTION MyBeerBlog.com/reviews/ipa/or/double-mountain-review
- 52. METHOD #2: RULES-BASED
- 53. METHODS 1 AND 2 DON’T WORK HERE
- 54. METHOD #3: TRACKING CODE
- 55. METHOD #3: TRACKING CODE ga('set', 1, ’Social Media');
- 56. OWN YOUR SERP DATA
- 57. GONE ARE THE DAYS…
- 59. SEARCH REFERRALS IN GA
- 60. GOOGLE REFERRAL STRING https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CDIQFjAA&url=http%3A%2F%2Fradiohead.com This string can help! ved=0CDIQFjAA
- 61. EXAMPLE OF ‘VED’ CODES
- 62. WITHOUT VED SEGMENTATION
- 63. WITH VED SEGMENTATION
- 64. SET UP A NEW PROFILE
- 65. SETUP 2 FILTERS
- 66. FILTER #1 Regex to capture VED in referral string
- 67. FILTER #1 We’ll use this in the next filter: “VED – CD”
- 68. FILTER #2 Calls the custom field we
- 69. THE RESULT
- 70. CREATE ADVANCED SEGMENTS
- 71. USE IT TO MAKE DECISIONS Bubble up areas to optimize
- 72. USE IT TO MAKE DECISIONS
- 73. USE IT TO MAKE DECISIONS
- 74. OWN YOUR SITE DATA
- 75. WHAT GWT IS GOOD AT
- 76. WHAT GWT IS NOT TOO GOOD AT
- 77. SCREAMING FROG CAN TOO
- 78. BALL DON’T LIE
- 79. LOGS DON’T LIE
- 80. LOGS DON’T LIE
- 81. LOGS DON’T LIE
- 82. TREND THE CRAWL RATE
- 83. TREND THE RESPONSE CODES
- 84. TRACK ERRORS W/ MOZ
- 85. ASK THE GOOGLE INDEX
- 86. HE’S JUST NOT THAT INTO YOU
- 87. OWN YOUR TOPIC DATA
- 88. OWN YOUR SERP DATA
- 89. OWN YOUR SITE DATA
- 90. THANK YOU! TIM RESNIK • @TRESNIK • TIM@MOZ.COM
THE FIRST STEP TO RECOVERY ADMIT THAT YOU HAVE A PROBLEM
Слайд 21
THE GOOD OL’ DAYS
http://upload.wikimedia.org/wikipedia/commons/thumb/8/8a/JeffLisandro.jpg/1280px-JeffLisandro.jpg
Слайд 37USE A CUSTOM DIMENSION
For example: ga('send', 'pageview', {'dimension16': '< ?=$director?>’});
Step 1:
put the value “Jose Padilha” in a variable, $director
Step 2: send it to Google analytics
Слайд 38ANALYZE BY “DIRECTOR”
Use your custom variable as the secondary dimension to
landing page for Google search referrals
Слайд 44SOME TOOL SETS
Stanford Natural Language Processing Group
University of Illinois Cognitive Computation
Group
Stanbol
Skyttle (and a bunch of others on Mashape)
Dbpedia Spotlight
Alchemy API
Stanbol
Skyttle (and a bunch of others on Mashape)
Dbpedia Spotlight
Alchemy API
Слайд 48CONTENT GROUPING IN GA
MyBeerBlog.com (1,000)
IPA
(500)
OR
(350)
CO
(150)
PALE
(300)
OR
(200)
CO
(100)
PORTER
(200)
OR
(150)
CO
(50)
Слайд 49CONTENT GROUPING IN GA
MyBeerBlog.com (1,000)
IPA
(500)
OR
(350)
CO
(150)
PALE
(300)
OR
(200)
CO
(100)
PORTER
(200)
OR
(150)
CO
(50)
More investigation needed, but looks promising
Слайд 60GOOGLE REFERRAL STRING
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CDIQFjAA&url=http%3A%2F%2Fradiohead.com
This string can help!
ved=0CDIQFjAA
Слайд 68FILTER #2
Calls the custom field we just created: “VED – CD”
Extracts
the referring search engine
