Презентация на тему Adaptive Apps: Reimagining The Future

Презентация на тему Презентация на тему Adaptive Apps: Reimagining The Future, предмет презентации: Аналитика. Этот материал содержит 59 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

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Adaptive Apps: Reimagining The Future

Mike Gualtieri, Principal Analyst
Forrester


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Adaptive Apps: Reimagining The Future

Mike Gualtieri, Principal Analyst

September 9, 2014


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We have entered the age of the customer



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#Royalty


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Trend

Consumers want to be treated like royalty.


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Royalty experiences have contextual awareness and adapt to serve a single consumer.




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Treat consumers like royalty to get their loyalty.


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How well do you know this consumer?

Male
35 years old
Single
Resides in New York City
Makes $100,000 per year

What do you predict he would do if the bank accidently transferred $5,000 into his bank account?
Give the money back
Take the money and run

Quiz


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George Costanza


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#BigData


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Trend

Big Data means all your data++.


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Base: 452 North American technology decision-makers
Respondents answering “don’t know” are not shown
Source: Global Data and Analytics Survey, 2014

Base: 249 North American business decision-makers
Respondents answering “don’t know” are not shown
Source: Global Data and Analytics Survey, 2014

Most technology decision makers get it; 30% of business decision makers are confused.





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Big Data gushes from many sources…


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eCommerce

MRP

Web analytics

eCommerce

Web

Mobile

Finance

Customer Service

CRM

Claims

BPM

Excel & Access

Data warehouse

Planning

Email

Customer Service

ERP

Marketing

Social Media

POS

Field Operations

VOC


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What percentage of enterprise data do firms use for analytics?

12%
34%
53%
76%


Enterprise
Data

Quiz


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What percentage of enterprise data do firms use for analytics?

12%
34%
53%
76%


Enterprise
Data

Quiz


Source: Forrester Research


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110010011011001

010010011011001

010011001101101

010010011011001

Historical

Transactions

Customer data

Ops


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Gather all your data to breakdown silos and prepare it for deeper analysis.

Data


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Now, analyze the heck out of it - every which way.

Process


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Predictive analytics and streaming analytics have momentum.

“What is your firm's/business unit's current use of the following technologies?”

Base: : Forrsights BI/Big Data Survey, Q3 2012: 634 Business Intelligence users and planners

Reporting is the only ‘widely’ used BI technology

Base: : Forrsights BI/Big Data Survey, Q2 2014: 452 Tech decision makers

Advanced analytics is growing strongly



+30%

+62%


+52%


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#Predictive


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Trend

Predictive models can predict customer attributes and behavior.


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DEFINITION


FORRESTER

Techniques, tools, and technologies that use data to find models – models that can anticipate outcomes with a significant probability of accuracy.


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Predictive models can be very powerful and profitable, but understand that:

Predictive models are about probabilities, not absolutes
Predictive models may not exist for every question

But, when they work they give you an “unfair” advantage.


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Predictive models can have a delightful, multiplicative effect on the bottom line

Traditional

Predictive

* Profit calculation does not include other expenses


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Predictive analytics is very different from the traditional analytics approach

Traditional Analytics

Data Science




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Big Data is the fuel of predictive analytics; statistical and machine learning algorithms are the engine.


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How can you provide a perfect , individualized product recommendation?

Recommend


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Turkey

How can you predict where customers will be on Thanksgiving.


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Repeat

Should you make an offer she can’t refuse or send a gentle nudge?


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Stop

What if you knew your customer was near your store on a sunny day?


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How can Spotify use accelerometer data generated by customers while they listen?

Activity


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How can you boost performance and retain your employees?

Performance


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#Streaming


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Data in motion is as valuable as data at rest.

Trend


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Apps are blind – use APIs to make them see.


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If you can measure it, then you can use it


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Streaming analytics can uniquely enable three new tiers of app functionality

Source: April 22, 2014, “Use Sensors To Take Apps To The Next Level Of Customer Engagement” Forrester report


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#Apps


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Adaptive apps anticipates a customer’s intent and adapts to serve them.

Trend


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Design principles for adaptive apps

Learning who the customer really is
Detect the customer’s intent in the moment
Morph functionality and content to match intent
Optimize for the device (or channel)


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Trip
1

Easy. Buy a copper tube ice maker kit.


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Trip
2

Buy a shut-off valve for the copper tubing.


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Trip
3

Buy a T-connector to tap the cold water supply line.


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Trip
4

Whoops. Also need to buy a hacksaw to cut the copper pipe.


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Trip
5

Finally. A special drill bit to make a hole in the kitchen floor for the copper tubing.


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Adaptive apps can make your customers feel intensely loyal.


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You must infuse your app architecture with predictive components...



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…and expose them as APIs


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#Opportunity?


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Perfect opportunity! Your competitors are busy with other priorities.

Source: “The State Of Retailing Online 2014” a Shop.org study conducted by Forrester Research

“What are your top three initiatives and priorities for your online (digital) business in 2014?”


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Customers are ready.


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#Imagination


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What kinds of apps could you develop if could predict and adapt to what customers need in the moment?


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Mike Gualtieri
mgualtieri@forrester.com


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