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Conrad Saam, Mockingbird
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Absolute Truths and Outrageous Lies of Online Marketing презентация
Содержание
- 1. Absolute Truths and Outrageous Lies of Online Marketing
- 2. WEBSITES
- 3. Websites are Expensive LIE!
- 4. It’s Okay to Rent Your Website LIE!
- 5. Only Legal Content Belongs on Your Website or Blog LIE!
- 6. Your Phone Number Should Be in the Header Truth
- 7. WordPress is the ONLY Website Platform Truth
- 8. Your Headshot Can Impact Your Business Truth
- 9. Your Site Must Be Mobile Optimized Truth
- 10. Best Gavel Wins LIE!
- 11. Books in Your Headshot Make People Want to Hire You LIE!
- 12. People Hate Slow Websites Truth
- 13. SOCIAL MEDIA
- 14. What You Do Online Doesn’t “Count” LIE!
- 15. People “Like” Your Law Firm LIE!
- 16. Reviews Don’t Matter LIE! 84% say online reviews impact their decisions
- 17. Clients Don’t Want to be Asked for a Review LIE!
- 18. You Should Ignore a Negative Review LIE!
- 19. Social Media Helps SEO LIE! . .
- 20. SEO
- 21. Measure SEO Success by Ranking LIE!
- 22. Ranking for 10 Keywords = Winning LIE!
- 23. Black Hat Doesn’t Work LIE!
- 24. Using Call Tracking Numbers Will Kill Your Google Organic Ranking LIE!
- 25. More Domains = More Business LIE!
- 26. Getting (Good) Links is Really Hard Truth
- 27. If You Merely Write, They Will Come LIE!
- 28. You Have to Blog blogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblog LIE!
- 29. Content is King LIE!
- 30. EVERYTHING ELSE
- 31. PPC Advertising is Expensive LIE!
- 32. No One Uses Bing LIE!
- 33. I Can’t Be in the Media… LIE! HARO (help a reporter out)
- 34. The Early Bird Gets the Client Truth
- 35. The Early Bird Gets the Client Redux
- 36. People Value Confidence over Compassion in their Attorney Truth
- 37. Great Service Matters to Marketing Truth
- 38. EXTRA SPECIAL SUPER SECRET BONUS SLIDE . . .
- 39. . . . THE MOST ONLY IMPORTANT
- 40. . . . BUT LESS THAN 0.1%
- 41. . . . BUT IT WILL MAKE
- 42. Cost per Client by Channel
WEBSITES
Слайд 19Social Media Helps SEO
LIE!
. . . And improve your search engine
rankings with social media marketing from LexisNexis.”
Слайд 22Ranking for 10 Keywords = Winning
LIE!
"Every single day 15 percent of
the questions people ask of Google are questions we've never seen before."
- John Wiley (lead designer for Google Search)
- John Wiley (lead designer for Google Search)
Слайд 28You Have to Blog
blogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblog
blogblogblogblogblogblogblogblogblogblogblog
blogblogblogblogblogblogblogblogblogblogblog
blogblogblogblogblogblogblogblogblogblogblog
blogblogblogblogblogblogblogblogblogblogblog
blogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblogblog
LIE!
Слайд 34The Early Bird Gets the Client
Truth
Leads convert 22 times more often
when contact is made in 5 minutes or less
Слайд 35The Early Bird Gets the Client Redux
Truth
Top 3 Factors in Hiring
a Lawyer:
Responsiveness (92% rate it “Very Important”)
Track record (80%)
Respect in the legal community (67%)
Cost (65%)
Responsiveness (92% rate it “Very Important”)
Track record (80%)
Respect in the legal community (67%)
Cost (65%)
