15 Online 26 Marketing Tactics You’re Doing Totally Wrong презентация

Your Website Isn’t Built On Wordpress

Слайд 115 ONLINE 26 MARKETING TACTICS YOU’RE DOING TOTALLY WRONG


Слайд 2Your Website Isn’t Built On Wordpress


Слайд 3Your Website Costs More Than a Tesla


Слайд 4Your Website Is the Same on Your Phone


Слайд 5You Look Like a Lawyer


Слайд 6You Have Multiple Names Addresses or Phone Numbers Listed


Слайд 7Your Site Has Fake Addresses


Слайд 8Your Site is Slow


Слайд 9You Don’t Review Google Webmaster Tools


Слайд 10You Believe in the Blogging Field of Dreams


Слайд 11You Think About Your Bounce Rate


Слайд 12You Run Multiple Domains For The Same Business


Слайд 13You Measure SEO with Ranking Reports


Слайд 14You Don’t Review Google Analytics


Слайд 15You Don’t Know Your Traffic By Channel


Слайд 16You Ask Your Prospects Where They Found You


Слайд 17You Think PPC is Too Expensive


Слайд 18You Ignore BingAds


Слайд 19You Advertise When You’re Closed


Слайд 20You Stopped Advertising in the Yellow Pages


Слайд 21You Started Advertising on Yelp


Слайд 22You Rationalized Advertising: “Just One Client and It Will Pay For Itself”


Слайд 23You Think You are Sexy On Social Media


Слайд 24You Use Social Media to Drive SEO


Слайд 25You Use Social Media to Drive SEO
. . . And improve

your search engine rankings with social media marketing from LexisNexis.”

Слайд 26You Don’t Ask Clients To Review You


Слайд 27You Don’t Talk to Prospects Within 5 Minutes


Слайд 28Your Voicemail is Recorded by an Assistant



“Attorney Axelrod is currently unavailable,

please leave a message.”

Слайд 29You Don’t Know How Much Your Clients Cost


Слайд 30
Ranking reports
You Don’t Have Google Analytics Installed
You don’t know how to

see if your natural search traffic is increasing.
Not running PPC
Running Adwords NOT Bing
You think you are sexy on social media
You think social media impacts SEO
Anything but WordPress
Spending more than $200 a month for a website, or $6,000
Your Website Looks the Same On Your Phone
You look like a lawyer in your photos (suite and tie, scales of justice, leather bound books, gavels)
Your website is slow
You have no reviews on Avvo, Yelp and Google My Business
Track marketing by asking clients during intake where they found you.
You outsource blog content development at less than $25 an article.
You have multiple live domains about the same practice area in the same location.
You stopped advertising in the Yellow Pages
You started advertising on Yelp
You ever bought advertising on the premise that “just one client would pay for it.”
You worry about your bounce rate.
You respond to ALL prospects within 5 minutes.
Your voicemail is recorded by an assistant
You have fake addresses on your website.
You have multiple law firm names/addresses or phone numbers listed on major Directories
You calculate ROI cost per client for every paid marketing channel.
You don’t have access to Google Webmaster Tools

Слайд 31Thanks
Conrad Saam
Mockingbird Marketing
conrad@mockingbirdmarketing.com
@conradsaam

Remember: Ask for the Review:
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talk, please tell Ken or your local bar. If you didn’t please tell me.

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