- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
Unzipping the Potential презентация
Содержание
- 1. Unzipping the Potential
- 2. At the forefront We are only beginning
- 3. Our presentation story
- 4. Addressing B2B By definition, wearables require
- 5. Wearables
- 6. Internet of things
- 7. Embedded computing
- 8. Data analytics
- 9. Wearable > Big Data < Internet of Things
- 10. Prospect profiling Customer targeting Selective marketing Attrition
- 11. iBeacons Bluetooth Low Energy (BLE) beacons are
- 12. iBeacon - intelligent store lighting 1 4 3 2
- 13. iBeacon experience on casino floor Provide personalized
- 14. iBeacon data output
- 15. Fraud prevention + wearables Wearables Big Data Mobility
- 16. iBeacons: personalized experience IoT Big Data Mobility
- 17. Resource usage dashboard Meeting rooms Desktops Printers
- 18. DIY
- 19. Measuring light, motion, temperature and more www.adafruit.com Motion Temp Location Light
- 20. The sensors are limitless www.adafruit.com Jpeg
- 21. Our example We wanted to look at
- 22. How do you set it up? 1.
- 23. Build a tool to detect motion http://nicomiceli.com/tracking-your-home-with-google-analytics/
- 24. Register a Universal Analytics account Get into
- 25. Register a Universal Analytics account You need
- 26. Watch your data!
- 27. What else can you do with the
- 28. Be mindful of our duties as researchers
- 29. In conclusion …
At the forefront We are only beginning to tap into the vast potential of wearables and IoT. The pure applications are limitless, but finding the right opportunities is no easy task.
Слайд 2At the forefront
We are only beginning to tap into the vast
potential of wearables and IoT.
The pure applications are limitless, but finding the right opportunities is no easy task.
The pure applications are limitless, but finding the right opportunities is no easy task.
Слайд 4Addressing B2B
By definition, wearables require a piece of hardware.
Many B2B
products and services are intangible or highly confidential making the application of wearables much more challenging.
Слайд 10Prospect profiling
Customer targeting
Selective marketing
Attrition identification
Career path
Employee productivity tools
Fraud detection
Anti money laundry
Credit
scoring
Monetizing the data
Targeted digital marketing
Client profiling
Identify new business opportunities.
Contextualization and content personalization
Brand positioning
Revenue generation
Cost savings/ optimization
Compliance & regulatory alignment
Digital marketing
Client profiling
Identify new business opportunities
Risk
reduction
Слайд 11iBeacons
Bluetooth Low Energy (BLE) beacons are small enough to be located
anywhere.
The server uses these micro-location trigger IDs to tell either the mobile device or another system to perform a contextual action designed by the business owner.
How iBeacons work
The many business applications…
Слайд 13iBeacon experience on casino floor
Provide personalized attention on arrival
Proximity marketing
and promotions
Area related content
Extend play experience to mobile devices
Reporting on occupancy and usage monitoring
Area related content
Extend play experience to mobile devices
Reporting on occupancy and usage monitoring
Слайд 17Resource usage dashboard
Meeting rooms
Desktops
Printers
Shared spaces and recreational spaces
Restaurant
and coffee shops
Слайд 20The sensors are limitless
www.adafruit.com
Jpeg
camera
Fingerprint
sensor
Microphone
Temperature
sensor
Contact sensors
Слайд 21Our example
We wanted to look at exposure to motion, and see
if we could start tracking the data
Слайд 22How do you set it up?
1. Get your hardware
2. Get a
Google Analytics account
3. Implement some code
Слайд 23Build a tool to detect motion
http://nicomiceli.com/tracking-your-home-with-google-analytics/
Слайд 24Register a Universal Analytics account
Get into Google Analytics
Create an account and
select a property that you want to manage
You’ll get a key that you’ll need to use for the future
You’ll get a key that you’ll need to use for the future
Слайд 25Register a Universal Analytics account
You need some python code (we copied
from a blog)
You need the universal key from Google
Write the code to Raspberry Pi
You need the universal key from Google
Write the code to Raspberry Pi
Слайд 27What else can you do with the data?
Potential Use Cases
Retail sales
environment (Best Buy, Walmart, etc.)
Conferences and exhibits
Automotive dealerships
Grocery stores (looking at traffic by product)
Conferences and exhibits
Automotive dealerships
Grocery stores (looking at traffic by product)
Слайд 28Be mindful of our duties as researchers
We will be introduced to
new challenges we haven’t seen before.
http://www.businessinsider.com/senator-warns-fitbit-is-a-privacy-nightmare-2014-8
Senator Chuck Schumer
“The fact that private health data…
is being gathered by applications like Fitbit and can then be sold to third-parties without the user’s consent is a true privacy nightmare"
