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The Future of Brand Marketing = In-App Mobile Video презентация
Содержание
- 1. The Future of Brand Marketing = In-App Mobile Video
- 2. About the MMA
- 3. Managing Your Questions Share the Insights #MMAWeb
- 4. Moderator Leo Scullin Head of Global Industry
- 5. 1 bn uniques
- 6. Interesting Trends
- 7. “The world has really not just gone
- 8. 88% of Smartphone Usage is driven by
- 9. Mobile Video & TV: Usage Behavior
- 10. 48% of people only or mostly only
- 11. Understanding In-App Mobile Video Ads…
- 12. Types of Videos VAST Video Rich Media Video (MRAID) Scale Interactive
- 13. Types of Video Ads : VAST
- 14. Linear VAST on Desktop Pre-Roll / Post-Roll Video with Companion Ad
- 15. Non-Linear VAST on Desktop
- 16. Types of Video Ads: Linear VAST on Mobile Full Screen Interstitial – Landscape Mode
- 17. First topic Second topic Types of
- 18. Best Practices for High Performing VAST Video
- 19. Types of Video Ads: MRAID In-Banner
- 20. Types of Video Ads: MRAID Expandable Video Ads Landscape videos (16:9) Play in Portrait/Landscape mode
- 21. Types of Video Ads: MRAID Interstitial Video Ads
- 22. Types of Video Ads: Vertical Video The
- 23. Best Practices for High Performing RM Video
- 24. Direct Metrics to Care About Viewability Completion Rate Engagement
- 25. In-App Video Experience Lends Itself to High
- 26. Critical Advantage: In the Moment Location + Video = High User Intent
- 27. Thank You efficientbuying@inmobi.com
- 28. Upcoming MMA Events Mobile Campaigns: Secrets
- 29. MMA programs and working groups consist of
- 30. Additional Resources
- 31. Thank You!
About the MMA The MMA is the world's leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the
Слайд 1The Future of Brand Marketing
= In-App Mobile Video
MMA Webinar Series
October
06, 2015
Слайд 2
About the MMA
The MMA is the world's leading global non-profit trade
association comprised of more than 800 member companies, from nearly fifty countries around the world. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Anchoring the MMA's mission are four core pillars:
Anchoring the MMA's mission are four core pillars:
MMA Members Include:
For more information about membership email: membership@mmaglobal.com
Слайд 4Moderator
Leo Scullin
Head of Global Industry Initiatives
Mobile Marketing Association
Anne Frisbie
SVP, InMobi Exchange
and Global Alliances
InMobi
InMobi
Presenter
Слайд 5
1 bn uniques globally
Deep audience insights
Custom and Seasonal Audience Segments
200 Mn
160
Mn
250 Mn
390 Mn
Exclusive & strategic
Highly engaging ad formats
Native
Video
Rich Media
Banner
Full Screen
Слайд 7“The world has really not just gone from desktop to mobile,
but maybe more importantly from a world run by channels to a world which was characterized by millions of sites and now eventually to a world dominated by apps…”
- Rob Norman
Global Chief Digital Officer, GroupM
- Rob Norman
Global Chief Digital Officer, GroupM
Слайд 888% of Smartphone Usage is driven by Apps
53% of Total Digital
Media Time Spent is
In-App
Source: comScore
Source: comScore
Слайд 1048% of people only or mostly only use mobile apps to
watch video on their smartphones
Only/mostly mobile apps 48%
Only/mostly mobile web 18%
Source: IAB
Слайд 18Best Practices for High Performing VAST Video Ads
MP4 Files (play across
all devices and OS)
Multiple files: 480p/720p/1080p (best resolution picked up based on bandwidth)
Aspect Ratio – 16:9
Duration: 10 seconds – 30 seconds. Optimal: 15 seconds
SSL compliance
CORS header
1 Wrapper only
Multiple files: 480p/720p/1080p (best resolution picked up based on bandwidth)
Aspect Ratio – 16:9
Duration: 10 seconds – 30 seconds. Optimal: 15 seconds
SSL compliance
CORS header
1 Wrapper only
Слайд 19Types of
Video Ads: MRAID
In-Banner RM Video Ads
Leveraged in Tablets and
300x250 Banners on Mobile
Слайд 20Types of Video Ads: MRAID
Expandable Video Ads
Landscape videos (16:9)
Play in Portrait/Landscape
mode
Слайд 22Types of Video Ads: Vertical Video
The Future of Mobile Video
Fullscreen video
– 320x568 (9:16)
MRAID or VAST
MRAID or VAST
Слайд 23Best Practices for High Performing RM Video Ads
Autoplay
2 Sets of Creatives:
Delayed Skippable (end of Q1) and Non Skippable, ensures high viewability
Duration: 10 seconds – 30 seconds. Optimal: 15 seconds
Duration: 10 seconds – 30 seconds. Optimal: 15 seconds
Recommended Settings:
Слайд 25In-App Video Experience Lends Itself to High Viewability
Full screen, auto-play, delayed
or non-skippable
MRC is yet to publish guidelines specific to in-app mobile inventory
Third party viewability services offer limited or no in app viewability metrics, and none are MRC accredited yet
MRC is yet to publish guidelines specific to in-app mobile inventory
Third party viewability services offer limited or no in app viewability metrics, and none are MRC accredited yet
Слайд 28Upcoming MMA Events
Mobile Campaigns: Secrets to Delivering Superior Conversions
Thursday, Oct 8th
To
App or Not to App: Strategies & Tactics to Make your App a Success
Tuesday, Oct 13th
View Webinar & Events Calendar
http://www.mmaglobal.com/events/other/webinars
http://www.mmaglobal.com/calendar/monthly
Tuesday, Oct 13th
View Webinar & Events Calendar
http://www.mmaglobal.com/events/other/webinars
http://www.mmaglobal.com/calendar/monthly
MMA Forum Vietnam
October 30, 2015
MMA Forum Spain
October 27, 2015
MMA Forum Indonesia
October 15, 2015
MMA Forum Mexico
October 22, 2015
MMA Webinar Series
Слайд 29MMA programs and working groups consist of executives who discuss key
issues for a specific industry segment, technology or business issue. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and membership.
To join a program, contact committees@mmaglobal.com.
To join a program, contact committees@mmaglobal.com.
MMA Programs and Initiatives
