Tablets: What’s the Use (Case) презентация

Содержание

A Short History of Tablets: PC Adjuncts

Слайд 1May 2014

Presented by:
Avi Greengart
Research Director, Consumer Platforms & Devices
Tablets: What’s the

Use (Case)

Слайд 2A Short History of Tablets: PC Adjuncts


Слайд 3A Short History of Tablets: PC Adjuncts


Слайд 4A Short History of Tablets: PC Adjuncts


Слайд 5A Short History of Tablets: PC with Stylus


Слайд 6A Short History of Tablets: PC with Stylus
Wrong User Interface

Wrong App

Experience

Bad Hardware

Слайд 7A Short History of Tablets: Custom Enterprise Solutions


Слайд 8A Short History of Tablets: Custom Enterprise Solutions
Custom Hardware

Custom Software


Слайд 9A Short History of Tablets: Apple Cracked the Code


Слайд 10A Short History of Tablets: Apple Cracked the Code


Слайд 11What Apple Got Right


Слайд 12Competitive Stampede


Слайд 13Market Growth – Unique Tablet SKU Count (U.S.)
Retailers:
Amazon*
Radio Shack
Best Buy
Target
Walmart
AT&T
Sprint
Verizon
T-Mobile

USA

Source: Current Analysis TabletTracker
*Only tablets sold by Amazon itself are included


Слайд 14Market Growth – Unique Tablet SKU Count (U.S.)
Retailers:
Amazon
Radio Shack
Best Buy
Target
Walmart
AT&T
Sprint
Verizon
T-Mobile

USA

Source: Current Analysis TabletTracker
*Only tablets sold by Amazon itself are included


Слайд 15iPad Competitors: BlackBerry and HP


Слайд 16iPad Competitors: BlackBerry and HP


Слайд 17iPad Competitors: Google & Co.


Слайд 18iPad Competitors: Google & Co.


Слайд 19iPad Competitors: Google & Co.
OK


Слайд 20Android Differentiators


Слайд 21iPad Competitors: Microsoft & Co.


Слайд 22iPad Competitors: Microsoft & Co.


Слайд 23iPad Competitors: Microsoft & Co.
OK


Слайд 24Windows 8.1 Differentiators


Слайд 25Apple’s Enduring Advantage
500,000


Слайд 26Apple’s Enduring Advantage
…and yet –


Слайд 27Tablet Trends: iPad Sales Growth Stalled
Source: Apple financial statements


Слайд 28Tablet Trends: Why Have iPad Sales Stalled?


Слайд 29Tablet Trends: Why Have iPad Sales Stalled?


Слайд 30Evaluating Use Cases: A Third Thing


Слайд 31Evaluating Use Cases: Location


Слайд 32Connected Tablets Driving Carrier Subscriber Growth


Слайд 33Connected Tablets Driving Carrier Subscriber Growth

now subsidizing cellular price delta and

offering free data

Слайд 34
Connected Tablets Driving Carrier Subscriber Growth
ONLY

now subsidizing cellular price delta and

offering free data

Слайд 35Western Markets: Premium Tablet Squeeze



Слайд 36Western Markets: Premium Tablet Squeeze



Слайд 37Evaluating Use Cases: Asia

Cheap!



Слайд 38Enterprise Adoption


Слайд 39Enterprise Adoption

simple
deliberately complex


Слайд 40Enterprise Adoption

Office software
maturing
On iOS.
With an external keyboard.
For those who prefer


mobility over large displays.

Слайд 41Enterprise Adoption

Security maturing
Mobile device management
maturing, too


Слайд 42Enterprise Adoption

New mobile use cases
require process changes
and software change
and sometimes

hardware accessories
…which takes time

Слайд 43Thank You
Avi Greengart
Research Director, Consumer Platforms & Devices
Email: agreengart@currentanalysis.com
Direct/Mobile: +1

201-677-8284
Twitter: @greengart


Current Analysis provides global IT, telecom and enterprise professionals with the market intelligence and advice they need to compete, innovate and improve performance to drive growth and market leadership.

www.currentanalysis.com


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