Starbucks презентация

In 1971, English teacher Jerry Baldwin, history teacher Zev Sigl and writer Gordon Bowker formed at $ 1,350, took more 5000 and opened a shop selling coffee beans in Seattle, Washington

Слайд 1STARBUCKS


Слайд 2In 1971, English teacher Jerry Baldwin, history teacher Zev Sigl and

writer Gordon Bowker formed at $ 1,350, took more 5000 and opened a shop selling coffee beans in Seattle, Washington

Слайд 3When you select a name for the store at first considered

the ship's name from the novel by Herman Melville's "Moby Dick" - "Pequod", but it was rejected, and eventually named the institution after a character called Starbuck, and the room interior was conceived in a classic nautical style. The logo was a stylized image of a siren

Слайд 4Logo came up artist Terry Heckler. Serena, surrounded by the full

name of the store. The first logo of the company was the siren image with a bare-chested. He was executed in brown. Later logo cut and replaced with cinnamon color to green

Слайд 5Proper selection of varieties and roasting coffee beans partners learned from

Alfred Pete, owner of Peet's Coffee. Starbucks bought grain from the bottom during the first 9 months of work, and then set your own roasting pan and opened a second store. In 1979, Starbucks owners bought Peet's Coffee. By 1981, there were 5 stores, a small coffee roasting factory and sales division

Слайд 6In 1982, the company came to an entrepreneur Howard Schultz. After

tasting Starbucks coffee, he immediately fell in love with, because the coffee had nothing to do with the fact that he had tried before. Leaving the post of general director of the New York-based company that produced the dishes, he came to work at Starbucks

Later Schultz recalled: «I went out into the street, muttering to himself: "My God, what a wonderful company, a wonderful city. I want to become a part of their».


Слайд 7Once in Italy, Schultz discovered a completely new culture of coffee

consumption. Unlike the Americans, the Italians do not drink coffee at home, and cozy cafes. He proposed to open a Starbucks coffee shop owners, but the proposal was not supported. In 1985, he founded his own coffeehouse II Gionale

Слайд 8Howard Schultz decided to make coffee roasting light - more light

and familiar to the average American. And it brought the success of his business: America is filled in love for the coffee.

Слайд 10. In the 90 years America has swept Coffeemania real obsession

and Starbucks. The company grew at a frantic pace - daily opened 5 new stores. By the end of the 1990s, Starbucks has more than 2,000 schools and is gaining recognition in Japan and Europe. By 2015, 100 coffee houses, "Starbucks" operates in Russia

Слайд 11We let the siren to get out of the circle, and

this, I think it will give us more freedom and flexibility in order to see a little more than coffee

Слайд 12Thank you for attention! And now I’ll be happy to answer

any questions you may have

Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.


Для правообладателей

Яндекс.Метрика