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Project report " Активиа 14 дней" презентация
Содержание
Key indicators Attendance 1.04 - 31.05 76 449 - visited the site 14 649 - logged in to the program 10 825 - participated in the program 382 -
Слайд 2Key indicators
Attendance 1.04 - 31.05
76 449 - visited the site
14
649 - logged in to the program
10 825 - participated in the program
382 - finished the program completely
press “Розпочати програму”
Слайд 3Experts & Prizes
Prizes
25 – cosmetic sets
25 – certificates
Questions to Experts
173
- coach of healthy nutrition
133 - fitness coach
60 – ‘optimism’ coach
133 - fitness coach
60 – ‘optimism’ coach
Attendance 1.04 - 31.05
Слайд 4Social Networks Support
Total number of posts:
FB, VK, OK - 24
(each network).
VK and FB:, OK The most popular posts were about the gifts and about events . Less popular - inspiring posts and about Monpasie
VK and FB:, OK The most popular posts were about the gifts and about events . Less popular - inspiring posts and about Monpasie
Слайд 6Summary of attendance (April-May 2015)
Users: 76,449 - the number of unique
users who visited the site. 10 825 - participated in the program . 8 273 – new users
Avg. Session Duration: about 2 minutes, which is normal.
Bounce rate: 57.29%, which may indicate the high interest of users.
New users - about 70%, which means that a large number of new users visiting site.
Avg. Session Duration: about 2 minutes, which is normal.
Bounce rate: 57.29%, which may indicate the high interest of users.
New users - about 70%, which means that a large number of new users visiting site.
session
logged in to the program press «Розпочати програми»
Слайд 7Conclusions
Social networks (paid media) are sources, which provide the most
qualitative and convertible traffic
Average time on site is about 2 minutes
Core of target audience is women living in Kiev, who use use Google Chrome and Windows.
Conversion rate (visitors to logins) - 19%; Conversion rate (visitors to participants) – 14%, only 3,5% of the total number of participants completed the program.
Average time on site is about 2 minutes
Core of target audience is women living in Kiev, who use use Google Chrome and Windows.
Conversion rate (visitors to logins) - 19%; Conversion rate (visitors to participants) – 14%, only 3,5% of the total number of participants completed the program.
