Project Brief - Evolution v5 презентация

Key Idea To Convey We did not evolve to sit for 12 hours a day SPECS Duration: 60 secs long Aspect Ratio: Two Outputs 1) Content for square primarily for Square

Слайд 1Background
We are ErgoEdge, and our flagship product is height adjustable standing

desks.
We’re want to create awareness on why standing desks are beneficial, and why prolonged sitting is bad for your health.
A knowledge center sub website is currently being built. This site contains easily digestible information on the research behind why standing desks are useful, and why sitting is harmful. This site would be similar to this and this2.
The idea is that once people understand WHY they need a standing desk, they would buy one.
The problem is that even with a fantastic site, we still need to drive traffic into it.

Where you come in

We want to create Facebook friendly ads to get users interested in visiting this knowledgecenter site.

These ads are to communicate a simple message about why prolonged sitting is harmful, so that viewers get interested enough to click on the website and find out more.


Слайд 2Key Idea To Convey
We did not evolve to sit for 12

hours a day

SPECS

Duration: 60 secs long
Aspect Ratio: Two Outputs 1) Content for square primarily for Square format, 2) Second version in 16:9 by stretching background.
Requires SRT file
Voiceover required


Слайд 3Inspiration / Research


Слайд 4Animation Style Reference
Love the style from Kurzgesagt – In a Nutshell

on youtube

https://www.youtube.com/watch?v=1fQkVqno-uI


Слайд 5Timeline so viewers gets a sense of scale
Where we spend MOST

of the timeline moving, then suddenly a small portion sitting

Слайд 6Convey the sense that our evolution built us to move, then

we abruptly started sitting

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