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- Юриспруденция
of Social Recruiting презентация
Содержание
- 1. of Social Recruiting
- 2. #RecruitIn @googledave
- 10. Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination
- 11. Pathos
- 12. Behaviour Influence Persuade
- 13. Persuasive Facts & Figures 2.Be Truthful
- 14. 4. Thought Leader
- 15. #RecruitIn @googledave
- 16. 4. Thought Leader
- 17. #RecruitIn @googledave HAPPY FEAR SAD ANGER ANTICIPATION
- 19. #RecruitIn @googledave
- 20. #RecruitIn @googledave
- 22. #RecruitIn @googledave
- 33. #RecruitIn @googledave ATS
- 35. #RecruitIn @googledave
- 36. #RecruitIn @googledave · It’s a marriage,
- 37. #RecruitIn @googledave · Be a giver,
- 38. #RecruitIn @googledave · Employees advocates –
- 41. 1. Industry Pain Points 2.
- 48. …Oh S%&t! How do we do it
- 49. SEE THINK DO DELIGHT Type of content
- 50. SEE THINK DO DELIGHT
- 51. SEE THINK DO DELIGHT
- 52. #RecruitIn @googledave
- 53. #RecruitIn @googledave
- 61. #RecruitIn @googledave
- 62. #RecruitIn @googledave
- 63. @googledave googledave@ph-creative.com
Слайд 13Persuasive
Facts & Figures
2.Be Truthful
3.Bullshit
Monitor
4. Thought
Leader
1. Drivers
2.Speed
3. Lead with
empathy
4. Same
Wavelength
5. Pain &
Pleasure
Слайд 36#RecruitIn
@googledave
· It’s a marriage, not a one night stand
· Humans are
at the other end
· Tailor you approach to the influencer
· Listen and learn
· Make friends before you need them
· Tailor you approach to the influencer
· Listen and learn
· Make friends before you need them
Слайд 37#RecruitIn
@googledave
· Be a giver, not a taker – givers gain
· Share,
comment and write reviews
· Invite to interview, guest posts
· Curate their content, include in Top lists
· Co-create – look for joint opportunities
· Invite to interview, guest posts
· Curate their content, include in Top lists
· Co-create – look for joint opportunities
Слайд 38#RecruitIn
@googledave
· Employees advocates – they can reach an
audience
10x your brand
· Harness the power of the team
· Identify you most socially savvy
· Rules of the game – follow the content plan
· Measure, share and grow
· Harness the power of the team
· Identify you most socially savvy
· Rules of the game – follow the content plan
· Measure, share and grow
Слайд 41
1. Industry Pain Points
2. Common Customer Q’s
3. Trending
Industry Topics
4. Brand Stories
5.
Research & Analysis
6. Outside of industry into your world
7. Industry News & Trends
Слайд 50SEE
THINK
DO
DELIGHT
Length of strategy
Q1
Q2
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY
FEBRUARY
MARCH
Слайд 51SEE
THINK
DO
DELIGHT
Determine Objective
Q1
Q2
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY
FEBRUARY
MARCH
