neologism (2) презентация

of communication. The scientific study of language is called linguistics.

speaker and the listener
With concept change or new concept formation → new words
Neologism → “neo” (new) + “logos” (word)

«words that have appeared in a language in connection with new phenomena, new concepts,… but which have not yet entered into the active vocabularies of a significant portion of the native speakers of the language». (Woodhouse dictionary, 1972, p. 225)

«A neologism is the term used to describe a word that has been made-up or invented by a speaker, which appears in a transcript of spontaneous speech dialogue...»
(Internet http://en.wiktionary.org)

(a process of creating a new word from some existing one or by changing part of speech, the morphemic shape of the original word remaining unchanged):
update, back-up,
to google, to skype, to email
Compounds (several stem formations):
touchscreen, crowdsourcing

Semantic change (metaphor, metonymy):
log on/out, “железо”, software, hardware, online, offline
Borrowings (loan translation, adopting):
беспроводной; wi-fi, i-Pad, Windows, драйвер, дисплей, процессор
Shortening, acronymizing, initializing:
IT, USB-порт, ПО, 3-D

format and a set of cinema projection standards created by the Canadian company IMAX Corporation http://en.wikipedia.org/wiki/IMAX

i-Pod, i-Pad, i-Phone
The "i" was a common component of the names that Apple gave products in 2001, when the iPod was released. Among the examples of this are iMac, iBook, iPhoto, and iTunes. While some of those products live on, Apple has largely dropped the "i" prefix from its products (the Macbook replaced the iBook, for instance), though it lives on in iTunes, iMac, and iPad.As to where the "i" comes from, there aredifferent theories.

Some say that "i" stands for "internet," though that doesn't quite seem to ring true in all instances. Other people say the "i" stands for the first initial of Apple designer Jonathan Ive's last name. Ive's innovative and appealing hardware designs have made Apple products very influential, but he designs hardware, not software, so that doesn't explain the use of the "i" for programs like iTunes.
The "pod," according to some sources, stands for "portable open database," the name of the software that runs the iPod
Google: To use an online search engine as the basis for looking up information on the World Wide Web.

error
message 404 Not Found, meaning
that the requested document could
not be located.


Crowdsourcing: The activity of getting a large
group of people to contribute resource to project,
especially by using a website where people can
make contributions.

Spam: Flooding the Internet with many copies
of the same message, in an attempt to force
the message on people who would
not otherwise choose to receive it.

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