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Mobile Revolution: презентация
Содержание
- 1. Mobile Revolution:
- 2. #DxMASummit @MatthewDR Follow the Golden Rule of Twitter Phone Friendly
- 3. Matthew Donegan-Ryan Director of Mobile Strategy, CrowdCompass by Cvent
- 4. Relation to Diagnostics?
- 6. 1. It’s an app attack!
- 7. It’s an app attack!
- 8. Source: Gartner
- 9. Global app usage grew 115% in 2013
- 10. 102 billion Apps downloaded in 2013 (By
- 11. Checking email Social networking Navigation Games Videos / photos IDC
- 12. Source: ShoreTelSky Source: ShoreTelSky Source: ShoreTelSky
- 13. eMarketer Mobile apps Mobile web vs. Year 2013 85% 15% People prefer mobile apps
- 14. The Telegraph
- 15. 95% of marketers use smart devices
- 16. Mobile is still new
- 17. Everyone is using smart devices
- 18. And having more fun
- 19. Time on mobile has nearly eclipsed TV Source: Flurry, 2013
- 20. 1. It’s an app attack!
- 21. Money on my mind
- 22. Is mobile marketing worth it?
- 23. Digital Ads will overtake traditional ads
- 24. In-app advertising increases… Brand awareness Brand favorability
- 25. Investing is Valuable
- 26. Increase your marketing ROI
- 27. Send timely and relevant notifications Keep them
- 28. Expect no second chances
- 29. Gain more insight
- 30. Cut back on printing costs
- 31. Create a more sustainable image that engages your audience
- 32. 1. It’s an app attack!
- 33. Nobody likes me
- 34. We want a social experience
- 35. Mobile daily active users hit 469 million
- 36. Sixty percent of the 200 million active
- 37. Share relevant content that’s unique to your experience
- 38. Be a part of the social conversation Leverage mobile apps to create connections
- 39. Make your brand more popular Follow
- 40. 1. It’s an app attack!
- 41. We’ve come a long way since pong
- 42. Use gamification to drive interaction
- 43. Incentivize – Your app should be fun!
- 44. Engage – Encourage users to take action
- 45. Recognize – Make it memorable
- 46. Reward – We love to win!
- 47. 1. It’s an app attack!
- 48. Go native or go home
- 49. “The biggest mistake we made as a
- 50. What’s the difference? Native apps… Live on
- 51. The major players prefer native
- 52. Cvent has 200 app developers 1/3 Android 1/3 Apple 1/3 Web
- 53. The user experience is important
- 54. Better for security
- 55. Deliver a better performance on all devices
- 56. It’s an app attack!
- 57. One-stop-shop
- 58. 36% of marketers surveyed used digital marketing
- 59. Marketers who follow this path will
- 60. Align single point solutions to provide a consistent client experience
- 61. Enterprises adopting the platform approach are seen as closest to best-in-class Aberdeen Group
- 62. Meet all of your needs with one platform
- 63. 1. It’s an app attack!
- 64. Psychic powers
- 67. What was the first phone with iTunes?
- 69. Are Google glasses a totally new innovation?
- 77. #DxMASummit 2015? 2016?
- 79. 82% of people like reading content from brands when it’s relevant Content Marketing Association
- 81. Deliver relevant content to users
- 82. 94% of marketers surveyed stated that personalization is critical to current and future success eConsultancy
- 83. But fewer than 15% of businesses implement personalization on mobile eConsultancy
- 86. It’s an app attack!
- 87. Location, location, location!
- 88. Facebook, Google, Yelp, Instagram, Twitter, and other
- 89. Why stand in line?
- 90. 94% of smartphone owners search for local information Business Insider
- 91. Why waste time searching?
- 92. 89% of consumers want some sort of personalized mobile communications from brands and retailers Vibes
- 93. Use location and context to make things easier and better
- 94. Don’t “advertaze” with only proximity
- 95. 1. It’s an app attack!
- 96. Thank you!
#DxMASummit @MatthewDR Follow the Golden Rule of Twitter Phone Friendly
Слайд 6
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4.
We’ve come a long way since pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8. Location, location, location
@MatthewDR
Слайд 10102 billion
Apps downloaded in 2013
(By 2016, Gartner estimates that there will
be more than 300 billion apps downloaded annually)
2009
2010
2011
2012
2013
Слайд 12Source: ShoreTelSky
Source: ShoreTelSky
Source: ShoreTelSky
Source: ShoreTelSky
Source: ShoreTelSky
Being productive is going mobile
Слайд 20
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4.
We’ve come a long way since pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8. Location, location, location
@MatthewDR
Слайд 23
Digital Ads will overtake traditional ads in 2015
Source:
MarketingCharts.com
2011
2012
2013
2014
2015
2016
Слайд 24In-app advertising increases…
Brand awareness
Brand favorability
Purchase intent
…2x higher than general
mobile advertising
Слайд 27Send timely and relevant notifications
Keep them updated and informed
Get them excited
to engage
Leverage Push
Слайд 32
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4.
We’ve come a long way since pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8. Location, location, location
@MatthewDR
Слайд 35Mobile daily active users hit 469 million on average for June
2013
Mobile-only user count grew from 189 in Q1 to 219 million Q2 last year.
Mobile-only user count grew from 189 in Q1 to 219 million Q2 last year.
Facebook
Слайд 36Sixty percent of the 200 million active users log in via
a mobile device at least once every month.
Twitter
Слайд 40
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4.
We’ve come a long way since pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8. Location, location, location
@MatthewDR
Слайд 47
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4.
We’ve come a long way since pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8. Location, location, location
@MatthewDR
Слайд 49“The biggest mistake we made as a company was betting too
much
on web (HTML5) as opposed to native.”
-Mark Zuckerberg CEO, Facebook
-Mark Zuckerberg CEO, Facebook
Слайд 50What’s the difference?
Native apps…
Live on device
Work offline
Integrate device features
(camera, GPS,
and contacts)
Provide a snappier experience
Push notifications
Provide a snappier experience
Push notifications
Слайд 56
It’s an
app attack!
Money on
my mind
Nobody
likes me
We’ve come a long
way since pong
Psychic
powers
Go native
or go home
One-stop-
shop
Location, location, location
@MatthewDR
Слайд 5836% of marketers surveyed used digital marketing point solutions that were
not well integrated or unified
Forrester Research
Слайд 59Marketers who follow this path will fail to drive the digital
marketing performance they expect
Слайд 61Enterprises adopting the platform approach are seen as closest
to best-in-class
Aberdeen
Group
Слайд 63
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4.
We’ve come a long way since pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8. Location, location, location
@MatthewDR
Слайд 7982% of people like reading content from brands when it’s relevant
Content
Marketing Association
Слайд 8294% of marketers surveyed stated that personalization is critical to current
and future success
eConsultancy
Слайд 86
It’s an
app attack!
Money on
my mind
Nobody
likes me
We’ve come a long
way since pong
Psychic
powers
Go native
or go home
One-stop-
shop
Location, location, location
@MatthewDR
Слайд 88Facebook, Google, Yelp, Instagram, Twitter, and other popular apps use location-enabled
features to boost engagement
Business Insider
Слайд 9289% of consumers want some sort of personalized mobile communications from
brands and retailers
Vibes
Слайд 95
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4.
We’ve come a long way since pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8. Location, location, location
@MatthewDR
