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MARKET RESEARCH презентация
Содержание
CEMEX World’s largest building materials producer World’s third largest cement producer Headquartered in Mexico Company operates on four continents and recorded revenues of 15bn in 2009. In early 1990’s the legal
Слайд 2CEMEX
World’s largest building materials producer
World’s third largest cement producer
Headquartered in Mexico
Company
operates on four continents and recorded revenues of 15bn in 2009.
In early 1990’s the legal barriers prevented competition and hence CEMEX controlled 65 percent of market share in Mexico.
In early 1990’s the legal barriers prevented competition and hence CEMEX controlled 65 percent of market share in Mexico.
Слайд 3
After 1990’s legal barriers removed paving the way for international competition.
1994-95
Mexican economic crisis.
CEMEX experiences drop in sales.
Sales dropped by 50%
CEMEX experiences drop in sales.
Sales dropped by 50%
Слайд 4CEMEX STRATEGY
Speciality about mexican market?
Informal segment accounts for 40% of cement
consumption in Mexico.
60% of population in Mexico earns less than $5 per day.
By converting low-income population into customers a huge amount of revenue can be generated.
60% of population in Mexico earns less than $5 per day.
By converting low-income population into customers a huge amount of revenue can be generated.
