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Innovation Strategy Management презентация
Содержание
- 1. Innovation Strategy Management
- 2. Programme Part 1 – The basis of
- 3. Part 2 Innovation and New Product Development
- 4. Lecture 11: Managing the new product development
- 5. Organizational structures and the use of teams
- 6. Functional company organization
- 7. Functional company: diversification by product with centralized function
- 8. Matrix structure at ICI
- 9. Matrix structures Provision of additional channels of
- 10. The marketing/R&D interface The main barriers to
- 11. High attrition rate of new products Product failures Reasons
- 12. As new product projects evolve and progress
- 13. Product failures
- 14. Reasons for new product failure
- 15. Reasons for new product failure
- 16. Functional approach to cross-functional back to functional
Programme Part 1 – The basis of Innovation Part 2 – Innovation and New Product Development Part 3 – Innovation and Technology development Part 4 – Innovation and Intellectual Property Part
Слайд 2Programme
Part 1 – The basis of Innovation
Part 2 – Innovation and
New Product Development
Part 3 – Innovation and Technology development
Part 4 – Innovation and Intellectual Property
Part 5 – EU Green paper of Innovation
Part 6 – Innovation policies in different countries
Part 3 – Innovation and Technology development
Part 4 – Innovation and Intellectual Property
Part 5 – EU Green paper of Innovation
Part 6 – Innovation policies in different countries
Слайд 4Lecture 11: Managing the new product development team II
Organizational structures and
the use of teams
The marketing R&D interface
High attrition rate of new products
The marketing R&D interface
High attrition rate of new products
Слайд 5Organizational structures and the use of teams
Teams and project management
Functional structures
Matrix
structures
Corporate venturing
Project management
Reducing product development times through computer-aided design (CAD)
Corporate venturing
Project management
Reducing product development times through computer-aided design (CAD)
Слайд 9Matrix structures
Provision of additional channels of communication
Increase in informal communication channels
Increase
in information loads
Increase in diversity for individuals
Increase in diversity for individuals
Слайд 10The marketing/R&D interface
The main barriers to an effective R&D/marketing interface have
been found to be related to
perceptual,
cultural,
organizational
and language factors
(Wang, 1997).
perceptual,
cultural,
organizational
and language factors
(Wang, 1997).
Слайд 12As new product projects evolve and progress through each stage of
development, many will be rightly cancelled or stopped for a wide variety of reasons. The failure of a product idea to be developed into a product is not necessarily a bad thing. It may save the company enormous sums of money.
