How to Respond to Glassdoor Reviews to Build Candidate Trust презентация

Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will

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How to Respond to Glassdoor Reviews to Build Candidate Trust


Слайд 2Webinar Tips for Attendees
You can connect to audio using your computer’s

microphone and speakers.

Or, you may select “Use Telephone” after joining the Webinar.

All lines will be muted to avoid background noise.

You can ask questions at any time by typing them into the Questions Pane.




Слайд 3Featured Speaker
Lisa Holden

Employer Engagement Manager at Glassdoor
Lisa.Holden@Glassdoor.com


Слайд 4Agenda

Glassdoor Overview
How to Get Started
Why Respond to Reviews?
Who Should Respond?
How Often

Should I Respond?
Tips When Responding to Reviews

Слайд 5Set Up Company Alerts
Flag Reviews
Monitor Your Reputation
Identify Areas of Improvement
Invite Colleagues

to Respond

A FREE Employer Account Can Help


Visit employers.glassdoor.com


Слайд 6Reviews On Glassdoor


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Examples: CEO, HR, PR, or Marketing Professionals
Who Should Respond?
Anyone at your

company
who is in a position to speak
on your behalf.

Слайд 8Responding promptly builds trust with candidates.
How Often Should I Respond?
?


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of Glassdoor members read reviews before speaking with a company or

person in charge of hiring.

Why Respond to Reviews?


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Bad Reviews Are Good for Business!


Слайд 115 Tips
to Follow When Responding
to Reviews


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Tip #1: Respond Promptly


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of consumers who experience a quick and effective brand response on

social media are likely to recommend that brand to others.

Responding Promptly Shows that You Care


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Tip #2: Say Thank You


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of organizations suffer from a deficit in recognition according to a

recent Bersin study.

Saying Thank You Shows You Are Listening


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Tip #3: Address Specific Issues
Look at Pros and Cons in the

Employer Center

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Negative Reviews Provide the Opportunity for Authenticity
Nobody Is Perfect


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Tip #4: Be Authentic


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of employees say new job realities differ from expectations set during

the interview process.

Set Expectations Up Front by Being Authentic


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Tip #5: Utilize Your Reviews


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of buyers say ratings and reviews influence their purchase decisions.
Acknowledge the

Positive

Слайд 22Benefits of Responding to Reviews

Find out more about OpenCompany at employers.glassdoor.com


Слайд 23Lisa Holden
lisa.holden@Glassdoor.com
@Glassdoor


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