HOW TO HIRE: MARKETING презентация

About The Resumator 3000+ diverse companies Leaders in every industry 49 US states Over 60 countries, globally Over 90,000 users to date $8B venture funds raised 50 successful mergers a

Слайд 1HOW TO HIRE: MARKETING


Слайд 2About The Resumator
3000+ diverse companies
Leaders in every industry
49 US states
Over 60

countries, globally

Over 90,000 users to date
$8B venture funds raised
50 successful mergers a year
Several Million performers hired


Слайд 3
National Client Base
Active Clients in Tech, Gaming, Insurance, and Healthcare
Company Donates

a Minimum of 1% of Profits
Provides Recruiting & HR Consulting Services

About CraftMatch HR


Слайд 4Today’s presenters:
Justin Keller,
Director of Marketing, The Resumator
Kate Aughenbaugh,
Recruiter & HR Consultant,

CraftMatchHR

Human Resources thought leader with 14 years of recruiting and human resources experience.
Former Director of HR for VerticalResponse a 100 person online marketing solutions company.
Fluent in Russian.
Certified Yoga Instructor.

Bold, data-driven marketer with nine years of leadership experience in the digital media marketplace.
Former Director of Marketing at Visage Mobile a 65 person mobile analytics company.
Musician.



Слайд 5POLL: Are you hiring for marketing positions?


Слайд 6What Marketing Used to Be
Photo Credit: AMC


Слайд 7Image credit: Marketo


Слайд 8Creator
Amplifier
Savvy
Analyst
CASA – A Marketer’s Skillset


Слайд 10How To Attract The NMOTB

Understand what it is you offer
Provide outstanding

training and development opportunities
Define what your company needs from this role and what kind of person would crush this job
Utilize performer referrals

Слайд 11POLL: Do you think top performers are less motivated by salary

when choosing a position?

Слайд 12Always Be On The Lookout


Слайд 13STALKING
Unlicensed private investigating


Слайд 14
CULTURE


Слайд 15Favorite Marketing Interview Questions

What’s on your ultimate 6 foot sub sandwich?


How do you measure yourself?
Ice Breaker: Finding a shared interest or interesting fact about the candidate to chat with them about before diving into the interview.
Behavioral Based: Tells an actual story about past experience and the outcome.

Слайд 16Don’t Be Afraid of Homework

For creative positions give a detailed assignment

with a quick turn-around
For more analytical positions give data based assignments

Слайд 17Hire for Life
“What would you change if you were hiring for

life?” – William Tincup, KeyInterval


Слайд 18Hiring is always a gut decision – but how informed is

your gut?





Слайд 19Performers Only.





Слайд 20Questions & Answers:
Questions?
Justin Keller, Director of Marketing, The Resumator
Kate Aughenbaugh,
Recruiter and HR

Consultant, CraftMatchHR

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