Презентация на тему Here’s Why Apple May Win the Automotive Infotainment Space

Cars are continually adding more technology into their dashboards, allowing users to easily control the vehicle’s systems and entertainment.
Слайды и текст этой презентации

Слайд 1Here’s Why Apple May Win the Automotive

Infotainment Space

Here’s Why Apple May Win 
 the Automotive 
 Infotainment Space

Слайд 2Cars are continually adding more technology into

their dashboards, allowing users to easily control

the vehicle’s systems and entertainment.
Cars are continually adding more technology into their dashboards, allowing users to

Слайд 3And over the past few years, Apple’s

been slowly getting into this automotive infotainment

space.
And over the past few years, Apple’s been slowly getting into this automotive infotainment space.

Слайд 4And its latest CarPlay infotainment platform is

attracting a lot of attention from carmakers.


And its latest CarPlay infotainment platform is attracting a lot of attention from carmakers.

Слайд 5Nearly every automotive manufacturer has made its

vehicles CarPlay compatible, or will very soon.


Nearly every automotive manufacturer has made its vehicles CarPlay compatible, or will very soon.

Слайд 6And while Apple faces competition from Google’s

Android Auto platform…

And while Apple faces competition from Google’s Android Auto platform…

Слайд 7there’s evidence that some automakers may prefer

Apple’s system.

there’s evidence that some automakers may prefer Apple’s system.

Слайд 8Porsche’s upcoming 911 will be CarPlay compatible,

but notably left out Android Auto.


Porsche’s upcoming 911 will be CarPlay compatible, but notably left out Android

Слайд 9The automaker won’t allow Android’s platform in

the new vehicle because it gathers too

much information about the car.
The automaker won’t allow Android’s platform in the new vehicle because it

Слайд 10Apple’s CarPlay only gathers information on whether

or not the vehicle is moving…

Apple’s CarPlay only gathers information on whether or not the vehicle is moving…

Слайд 11so that it knows what features should

be activated and which should be turned

off.
so that it knows what features should be activated and which should be turned off.

Слайд 12
Meanwhile, Android Auto collects much more…

Meanwhile, Android Auto collects much more…

Слайд 13
“As part of the agreement an automaker

would have to enter with Google, certain

pieces of data must be collected and mailed back to Mountain View, California. Stuff like vehicle speed, throttle position, coolant and oil temp, engine revs — basically Google wants a complete OBD2 dump whenever someone activates Android Auto.”

— Jonny Lieberman, Motor Trend

Source: MotorTrend.

“As part of the agreement an automaker would have to enter

Слайд 14OBD2 stands for the on-board diagnostics system

that automotive technicians use to diagnose problems

with a vehicle.
OBD2 stands for the on-board diagnostics system that automotive technicians use to

Слайд 15Instead of handing over so much information

to Google, Porsche opted to simply keep

Android Auto out of its new vehicle.
Instead of handing over so much information to Google, Porsche opted to

Слайд 16And if other automakers take Porsche’s lead,

Apple could start gaining the upper hand

in automotive infotainment software.
And if other automakers take Porsche’s lead, Apple could start gaining the

Слайд 17Or maybe automakers could force Google to

stop collecting so much car data.

Or maybe automakers could force Google to stop collecting so much car data.

Слайд 18

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