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Here’s Why Apple May Win the Automotive Infotainment Space презентация
Содержание
- 1. Here’s Why Apple May Win the Automotive Infotainment Space
- 2. Cars are continually adding more technology into
- 3. And over the past few years, Apple’s been slowly getting into this automotive infotainment space.
- 4. And its latest CarPlay infotainment platform is attracting a lot of attention from carmakers.
- 5. Nearly every automotive manufacturer has made its vehicles CarPlay compatible, or will very soon.
- 6. And while Apple faces competition from Google’s Android Auto platform…
- 7. there’s evidence that some automakers may prefer Apple’s system.
- 8. Porsche’s upcoming 911 will be CarPlay compatible,
- 9. The automaker won’t allow Android’s platform in
- 10. Apple’s CarPlay only gathers information on whether or not the vehicle is moving…
- 11. so that it knows what features should be activated and which should be turned off.
- 12. Meanwhile, Android Auto collects much more…
- 13. “As part of the agreement an
- 14. OBD2 stands for the on-board diagnostics system
- 15. Instead of handing over so much information
- 16. And if other automakers take Porsche’s lead,
- 17. Or maybe automakers could force Google to stop collecting so much car data.
- 18. The next billion-dollar iSecret
Cars are continually adding more technology into their dashboards, allowing users to easily control the vehicle’s systems and entertainment.
Слайд 2Cars are continually adding more technology into their dashboards, allowing users
to easily control the vehicle’s systems and entertainment.
Слайд 3And over the past few years, Apple’s been slowly getting into
this automotive infotainment space.
Слайд 4And its latest CarPlay infotainment platform is attracting a lot of
attention from carmakers.
Слайд 5Nearly every automotive manufacturer has made its vehicles CarPlay compatible, or
will very soon.
Слайд 9The automaker won’t allow Android’s platform in the new vehicle because
it gathers too much information about the car.
Слайд 13
“As part of the agreement an automaker would have to enter
with Google, certain pieces of data must be collected and mailed back to Mountain View, California. Stuff like vehicle speed, throttle position, coolant and oil temp, engine revs — basically Google wants a complete OBD2 dump whenever someone activates Android Auto.”
— Jonny Lieberman, Motor Trend
Source: MotorTrend.
Слайд 14OBD2 stands for the on-board diagnostics system that automotive technicians use
to diagnose problems with a vehicle.
Слайд 15Instead of handing over so much information to Google, Porsche opted
to simply keep Android Auto out of its new vehicle.
Слайд 16And if other automakers take Porsche’s lead, Apple could start gaining
the upper hand in automotive infotainment software.
Слайд 18
The next billion-dollar iSecret
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