Here’s One Thing That Could Save Apple’s iPads in 2016. презентация

Here’s what Apple’s iPad sales look like over the past few years. iPad Sales in Millions Data source: Statista.

Слайд 1Here’s One Thing That Could Save Apple’s iPads in 2016.


Слайд 2Here’s what Apple’s iPad sales look like over the past few

years.

iPad Sales in Millions

Data source: Statista.


Слайд 3Data source: Statista.

iPad Sales in Millions
This curve isn’t exactly what Apple

wants to see.

Слайд 4Right now, iPads make up just 8% of Apple’s total revenue.


Слайд 5Apple’s banking that the larger iPad Pro could turn the tide

for the company’s iPad ambitions.

Слайд 6But how exactly will the iPad Pro fix Apple’s iPad problem?


Слайд 7A new report from the IDC says that detachable tablets (like

the iPad Pro and Microsoft’s Surface tablets) will drive tablet growth in 2016.

Слайд 8In fact, IDC says that the detachable tablet segment will grow

by 75% next year.

Слайд 9That sounds great. But what does this mean for Apple?


Слайд 10“The transition to detachable tablets also ushers in two other key

trends: the growth of Windows and a turnaround for Apple's iPad device line.” — Jitesh Ubrani, IDC

Слайд 11Analysts from FBR & Co. predict that the iPad Pro could

help Apple’s iPad segment reach 15% of total revenue, up from 8%.

Слайд 12A tale of two processors
So how does Apple win the detachable

tablet market?

Слайд 13

IDC believes the iPad Pro could help Apple gain tablet market

in the coming years, if it focuses on enterprise and prosumer markets.

Слайд 14Which means we’ll have to wait until next year to see

if Apple can follow through on that strategy and start pushing its tablet sales in the right direction.

Слайд 15


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