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@charleneli #sxsw #engagedleader
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Creating a Digital Engagement Strategy For Leaders презентация
Содержание
- 1. Creating a Digital Engagement Strategy For Leaders
- 3. The Art of Followership
- 4. It’s About Relationships
- 5. What kind of relationship do you want? #EngagedLeader
- 6. Strategy is What You Do – And Don’t Do
- 7. The Engaged Leader: A Strategy for
- 8. Agenda
- 9. Agenda
- 11. The Engaged Leader Framework #EngagedLeader
- 12. Listen to Break Down Power Distance #EngagedLeader
- 13. Red Robin Enables Enterprise Listening of Customers via Employees #EngagedLeader
- 14. UPS’s Rosemary Turner Connects by Sharing with Employees via Twitter #EngagedLeader
- 15. Bill Marriott Can’t Type – But It Doesn’t Stop Him From Sharing #EngagedLeader
- 16. Telstra CEO David Thodey Engages Frequently #EngagedLeader
- 17. Define the Relationship With Engagement #EngagedLeader
- 18. Purpose Drives Personal Engagement “I jump into
- 19. Thodey Mastered the Language of Engagement Internally
- 20. Agenda
- 21. Top Excuses I don’t have the time.
- 22. Fear of Failure
- 23. Development Stages of Engaged Leaders Denial
- 25. Trust Truth Openness Authentic
- 26. Managing Up Focus on Goals
- 27. Middle Managers Focus on Being Facilitators
- 28. Digital Engagement Requires Judgment – and the
- 30. Agenda
- 31. Rigid Organizations Dynamic Organizations Digital Requires New Ways of Working #EngagedLeader
- 32. Biggest Challenges of Digital/Social #EngagedLeader
- 34. 1. Create a Culture of Sharing #EngagedLeader
- 35. What stories could you share that would inspire action?
- 37. 2. Build Trust with Engagement Source: Edelman Trust Barometer, 2015 #EngagedLeader
- 38. 3. Use Digital to Make Meaningful Decisions
- 39. The Impact of Follow-through
- 40. 4. Ask the Right Questions About Value
- 41. It’s About Relationships
- 42. Charlene Li charlene@altimetergroup.com charleneli.com/blog Twitter: charleneli For slide, send an email to slides@altimetergroup.com
The Art of Followership
Слайд 7The Engaged Leader:
A Strategy for Your
Digital Transformation
An engaged leader
is someone who uses digital, mobile, and social tools strategically to achieve established goals as they relate to leading people and managing organizations.
Book available in the SXSW bookstore
Preorder at charleneli.com
Слайд 18Purpose Drives Personal Engagement
“I jump into customer issues because it’s dear
to my heart.”
David Thodey, CEO of Telstra
David Thodey, CEO of Telstra
#EngagedLeader
Слайд 19Thodey Mastered the Language of Engagement Internally First
Have a clear point
of view
Express empathy
Understand limits
Express empathy
Understand limits
#EngagedLeader
Слайд 21Top Excuses
I don’t have the time.
It’s marketing’s job.
It doesn’t replace face
to face.
Who cares what I had for lunch?
I don’t want to get my company in trouble.
It’s not about me.
Слайд 23Development Stages of Engaged Leaders
Denial
Anger, Dismissal, Repudiation
Bargaining
Excuses, Escape, Desperation
Acceptance
Agreement, Realization, Awakening
Transformation
Belief,
Embracement, Evangelism
Слайд 28Digital Engagement Requires Judgment – and the Confidence to Use It
What
you should do
What you shouldn’t do
Judgment is needed in between
Слайд 404. Ask the Right Questions About Value
“We tend to overvalue the
things
we can measure, and undervalue the things we cannot.”
- John Hayes, CMO of American Express
- John Hayes, CMO of American Express
Слайд 42Charlene Li
charlene@altimetergroup.com
charleneli.com/blog
Twitter: charleneli
For slide, send an email to slides@altimetergroup.com
