Cracking the Product Manager Interview презентация

Содержание

Gayle Laakmann McDowell Author Interview Coach Interview Consulting (CS) (MBA)

Слайд 1Cracking the Product Manager Interview
Gayle Laakmann McDowell

Слайд 2Gayle Laakmann McDowell


Author
Interview Coach
Interview Consulting
(CS)
(MBA)

Слайд 3What is a Product Manager?
Product Manager (“PM”)
==
“Associate Product Manager”
(Google, Yahoo,

Facebook, etc.)
==
“Program Manager”
(Microsoft)

McDowell | CareerCup.com

Слайд 4What is a Product Manager?
Manage the PRODUCT, not the PEOPLE
“Build a

great product for the users”
Who are the users?
What are the features?
When will we launch?
How do we launch?
etc


McDowell | CareerCup.com

Слайд 5The Perfect PM
Technical Skills
+
Product Skills
+
Industry Expertise
+
Business Expertise
McDowell | CareerCup.com

Слайд 6PM Skills
No one is perfect!
What skills do you have?
What skills do

you need?

McDowell | CareerCup.com

Слайд 7PM Skills
No one is perfect!
What skills do you have?
What skills do

you need?

McDowell | CareerCup.com

Слайд 8

Strategy & Vision
Leadership
Customer Focus
Product Design
Analysis & Synthesis
Action Oriented
Prioritization
Project Management
Technical Skills
Communication

Слайд 9

Strategy & Vision
Leadership
Customer Focus
Product Design
Analysis & Synthesis
Action Oriented
Prioritization
Project Management
Technical Skills
Communication
ENGINEER

Слайд 10

Strategy & Vision
Leadership
Product Design
Analysis & Synthesis
Action Oriented
Technical Skills
Communication
MARKETING
Project Management
Customer Focus
Prioritization

Слайд 11

Strategy & Vision
Leadership
Customer Focus
Product Design
Analysis & Synthesis
Action Oriented
Prioritization
Project Management
Technical Skills
Communication
DESIGNER

Слайд 12

Strategy & Vision
Leadership
Customer Focus
Product Design
Analysis & Synthesis
Action Oriented
Prioritization
Project Management
Technical Skills
Communication
PROJECT MANAGER

Слайд 13

Strategy & Vision
Leadership
Customer Focus
Product Design
Analysis & Synthesis
Action Oriented
Technical Skills
Communication
CUSTOMER SERVICE
Prioritization
Project Management

Слайд 14

Strategy & Vision
Leadership
Product Design
Analysis & Synthesis
Technical Skills
Communication
BUSINESS ANALYST
Project Management
Customer Focus
Prioritization
Action Oriented

Слайд 15What good is an MBA?
VERY mixed opinions
Be humble!
What else ya got?
Industry

expertise?
Technical skills?
Business skills?
Product skills?

McDowell | CareerCup.com

Слайд 16The Perfect PM
Technical Skills
+
Product Skills
+
Industry Expertise
+
Business Expertise
McDowell | CareerCup.com

Слайд 17So, tell me about yourself…
McDowell | CareerCup.com

Слайд 18“The Pitch”
1 – 2 minute summary
Tell a [focused] story
Highlights
Interests
KNOW IT! REHEARSE

IT!

McDowell | CareerCup.com

What’s your weakness?

Слайд 19
CrackingThePMInterview.com -> Resources

Слайд 20Soft Questions
McDowell | CareerCup.com

Слайд 21Goals of Your Answer
Answer the question.
Deliver a good answer.
Communicate well.
Nugget First
S.A.R.:

Situation, Action, Result

McDowell | CareerCup.com

Слайд 22Preparing for Behavioral Qs
Create Preparation Grid
McDowell | CareerCup.com
→ Master 5 Key

Stories

Слайд 23Structure 1: Nugget First
Lead with your “thesis” / nugget
Grabs the listener’s

attention
Gives them context for where you’re going.


McDowell | CareerCup.com

A: I’m most proud of the way I re-architected the …

Q: What accomplishment are you most proud of?

Слайд 24Structure 2: S.A.R.
ituation

ction

esult
McDowell | CareerCup.com
S
A
R
What was the issue?
What did you do

about it?

What was the impact?




Слайд 25Know
What did you do?
Why?
How?
What would you do differently?
McDowell | CareerCup.com

Слайд 26Hard Questions
McDowell | CareerCup.com

Слайд 27“Real” Questions
Product Design Questions
Estimation Questions
Case Questions
Technical Questions
McDowell | CareerCup.com

Слайд 28Product Design Questions
How would you design an
calculator for the blind?
What’s

your favorite website?

Pick a Google product.
How would you improve it?

Слайд 29Product Design Questions: Why?
Communication & Structured Thinking
Ability to understand the user
Creativity
Business

instincts / skills

Слайд 30Product Design Qs: Approach
Ask questions
USERS + USE CASES + PROBLEMS +

GOALS
Solve problems


Use the whiteboard!

Слайд 31KNOW THIS COLD
Favorite…
Website
Mobile App
Physical Product
Company Product
WHY
USERS
USE CASES
PROBLEMS
IMPROVEMENTS

Some favorites better than others.

Слайд 32Case Questions
How would you launch
Amazon in Turkey?
How would you price
a

new ebook reader?

User sign ups dropped after launching a new feature. What do you do?

Слайд 33Case Questions
Problem solving
Acquisition rates dropped. Why?
Strategy
Should we do X or Y?
Marketing
How

would you market X to Y?
Pricing
How would you price X?
Launching
How would you launch X in country Y?
Brainstorming
Name as many things you could do with X


Слайд 34Case Questions
Understand/define problem
Structure
Solve
Use instincts
Make reasonable assumptions

DRIVE THE INTERVIEW

Слайд 35Business Frameworks
Customer Purchase Decision Making Process
Marketing Mix (4 Ps)
SWOT Analysis
Five Cs
Porter’s

5 Forces


But it’s not a test of frameworks!

Слайд 36Metrics
User Acquisition
#, growth, active users, etc
Activity
What are people doing?
Money
Customer acquisition costs
Revenue
$

growth


Слайд 37Estimation Questions
How many tennis balls
can fit in an SUV?
How much

money does Gmail make from ads every year?

How much do New Yorkers
spend on electricity each year?

Слайд 38Estimation Qs: Why?
Problem Solving

Basic Quantitative Skills

Слайд 39Estimation Qs: How to Approach
Ask questions to resolve ambiguity
Don’t make assumptions

(yet)
Outline / Structure Your Approach
Break down the components
Assume numbers when necessary
State assumptions explicitly
Round numbers to make your math easier
Sanity Check
Do your numbers make sense?

Слайд 40CS Questions
McDowell | CareerCup.com

Слайд 41McDowell | CareerCup.com

Слайд 42McDowell | CareerCup.com

Слайд 43Don’t Forget
Show…
You can understand the customer
You can make good decisions
You can

lead & motivate people
You can build the right thing

McDowell | CareerCup.com

Слайд 44I could write a whole book on this!
McDowell | CareerCup.com

Слайд 45Other Resources
McDowell | CareerCup.com
CareerCup.com
Interview Videos
Resume Review
Mock Interviews
Or, follow me online at…
twitter.com/gayle
facebook.com/gayle
gayle.com
gayle@gayle.com
quora.com

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