Слайд 1
YOU CAN BE A
CIRCUIT SUPERSTAR
CONFERENCE
This should be your microphone!
Слайд 3i’m giving a talk on technology strategy at The Asian Banker
2014
Слайд 4
i’m not actually a superstar
Слайд 5but I’ve been on the circuit for 20 years and do
10-15 gigs a year
Слайд 6and along the way, I’ve turned speaking into millions in biz
dev and dozens of job offers
Слайд 7so if you are interested in speaking at an industry conference
This
is not me!!!
Слайд 8i can share my industry speaking journey
This is definitely not me!!!
https://www.flickr.com/photos/rachelstrum/
Слайд 90 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
Слайд 10getting a gig, preparing, and speaking means personal/career risk and quite
a bit of grunt work. So why do it?
Слайд 111. PROFESSIONAL DEVELOPMENT
you’ll be seen as an expert & a superstar
with:
fellow speakers
audience members
exhibition vendors
colleagues
industry press
Слайд 12Oh that guy again
2. BUSINESS DEVELOPMENT
speaking drives sales, branding and PR,
and partnerships
Слайд 133. BENEFIT FROM PREPARATION
by preparing to speak, you will gain an
incredibly clear understanding of the subject
Слайд 144. STRETCH YOURSELF
stage fright? busy schedule? out of your comfort zone?
GOOD! EAT IT! stop whining!
Слайд 15ONE FINAL NOTE!
clear your speaking engagement and materials with your boss,
corporate comms, legal, and marketing
Слайд 171. DO A SWOT-TOWS ANALYSIS
this helps you clarify your strategy
Click
to view this instructional deck!
Слайд 182. BE VERY FINDABLE
use google to list all relevant conferences. grab
the names of key organizers & admins from the “about us” section. send them linked-in connect requests. since linked-in is slutty, you’ll get 70% acceptance.
Слайд 192. BE VERY FINDABLE
next, since good conference organizer friend other organizers,
friend their conference organizing contacts too. you’ll quickly get a lot of 2nd degree connections, and your accept rate will go up
Слайд 202. BE VERY FINDABLE
now, add relevant keywords to your linked-in profile.
add the “public speaking” skill, and get endorsed. add, “dynamic industry speaker and XYZ domain expert” to your summary.
Слайд 212. BE VERY FINDABLE
this is important because conference organizers use linked-in
to source speakers. the more 1st degree connections you have & the better your profile keywords are, the more you’ll appear in their search
Слайд 222. BE VERY FINDABLE
also, generate content. post your presentation decks on
Slideshare and link them to your linked-in profile page. get a copy of a video of you speaking, and add that too
Слайд 232. BE VERY FINDABLE
finally, make sure your social media identity is
all over your slide deck
Слайд 243. BRIBERY WORKS TOO!
if you sponsor an event, you usually get
speaking slots and a booth. this is expensive so it should be used only once or twice to kick start
Слайд 254. BEFRIEND SPEAKERS
I get 2 speaking requests per month but I
speak at only 1 event per month. that means I turn down lots of events. my ‘go-to’ friends get my over-flow.
Слайд 264. BEFRIEND SPEAKERS
of course, you must do a phenomenal job, or
you’ll burn your rep fast! so I’d get your chops down before developing this resource
Слайд 275. WORK YOUR WAY UP
start small and work your way up.
there are many opportunities to speak in front of crowds of 8! scoring a small gig at a user group or meet-up is much easier as these groups are often undersupplied
Слайд 285. BE PERSISTENT
you will get rejected. no problem. think barney stinson’s
approach to the bar scene
Слайд 296. DON’T GO OUT OF POCKET
you probably won’t get paid to
speak, unless you’re a pro. however, you should never be out of pocket: transport to & from the airport, plane tickets, travel insurance accommodation charges including room-service meals and wi-fi
Слайд 311. OWN IT
Conference organizers usually give you a topic. But don’t
feel restricted to those topics. Most organizers are happy for you to change topics or just create your own - so long as it blends with the overall conference theme
Слайд 322. BE PASSIONATE & INSPIRE PASSION
just choose a topic that makes
you passionate, because, it is passion that creates memorable conference audience experiences. that said, choose a topic that has the potential to also make the audience passionate too.
Слайд 33
3. INSPIRE, DON’T EXPLAIN
with this in mind, choose something inspirational, contrarian,
or unexpected. don’t try to explain. Explanation is better done in other mediums like books or slideshares. in 30 minutes, you don’t have time.
presentations should inspire, not explain. leave the audience wanting to follow-up, not satiated (bored).
that doesn’t mean that your talk should be fluff. You need credibility and to add value as an expert. but it does mean that the focus should be on “why” questions, not “what” answers.
Слайд 344. LIMIT YOUR SCOPE
similarly, scope down your messages. as a rule
of thumb, I try to hit no more than 3 major themes in 30 minutes and no more than 1 minor theme every 3-5 minutes of speaking time.
Слайд 355. GET THE PACKAGING RIGHT
finally, make sure your presentation will be
sexy to conference attendees. take time to craft your strong, relevant bio and a good, professional, hi-res selfie.
pre-event marketing makes a difference. you’ll help self-select the audience as they will attend the talks that pique their curiosity,
Слайд 365. GET THE PACKAGING RIGHT
and have a sexy presentation title please!
Approaches to dealing with software end-of-life issues
10 Ways to Kill Zombie Software!
BAD!
BETTER!
Слайд 380 4
HOW DO PREPARE & DELIVER
Slideshare is chock-a-block with decks on
this topic, so rather than repeat, I’ll just share what has inspired me
Слайд 39CLICK THUMBNAIL TO VIEW THE DECK
Слайд 40CLICK THUMBNAIL TO VIEW THE DECK
Слайд 41CLICK THUMBNAIL TO VIEW THE DECK
Слайд 42CLICK THUMBNAIL TO VIEW THE DECK
Слайд 43CLICK THUMBNAIL TO VIEW THE DECK
Слайд 45
If you are building a brand as a speaker, follow-up is
just as critical as the presentation.
Good follow-up means: Link-in with other speakers, audience members, conference organizers, and post your material all over social media
Слайд 47
1. WHY SPEAK
Professional Dev
Business Dev
Benefit from prep
Stretch yourself
Get approval
2. HOW TO
GET GIGS
Be very findable
Bribery works too
Befriend speakers
Work your way up
Be persistent
Don’t go out of pocket
3. DEVELOP TOPICS
Own it
Be passionate and inspire passion
Don’t explain, inspire
Limit your scope
Get the Packaging right
4. HOW TO PREPARE
One Message/slide
Beautiful slides
Ideas, not data
Great Title page
Know what’s in it for audience
Manage A/V
5. HOW TO PRESENT
Practice,
Be rested
Arrive early & scope
Watch body language, volume, tone, & speed
Speaker monitor
6. HOW TO HANDLE Q&A
Stay on Message
Predict the questions
Paraphrase
Engage everyone
Be nice
Don’t bullshit
Be brief
7. FOLLOW-UP
Link to speakers, organizers & audience
Post like mad!
Слайд 48SHARE THIS DECK & FOLLOW ME
(please-oh-please-oh-please-oh-please)
Selena Sol asks…..
http://www.slideshare.net/selenasol/presentations
stay up to date
with my future slideshare posts
selena@selenasol.com
http://www.linkedin.com/pub/eric-tachibana/0/33/b53
Слайд 50
CREATIVE COMMONS ATTRIBUTIONS & REFERENCES
Title Slide: https://www.flickr.com/photos/evanforester/
Whisper Slide: https://www.flickr.com/photos/conveniencestoregourmet/
R U Interested
in Speaking slide: https://www.flickr.com/photos/schani/
Hard Work Slide: https://www.flickr.com/photos/artripoli/
Coins Slide: https://www.flickr.com/photos/kiki99/
Benefit from Prep Slide: https://www.flickr.com/photos/vox_efx/
Stretch Yourself Slide: https://www.flickr.com/photos/sick_rdm/
One Final Note (Stormtroopers) Slide: https://www.flickr.com/photos/bobsfever/
Bribery Slide: https://www.flickr.com/photos/26008993@N04/
Befriend Speakers Slide: https://www.flickr.com/photos/universidaddemontemorelos/
Work Your Way Up Slide: https://www.flickr.com/photos/10216416@N00/
Don’t Go out of Pocket Slide: https://www.flickr.com/photos/jdhancock/
Own It Slide: https://www.flickr.com/photos/skynoir/
Passion Slide: https://www.flickr.com/photos/badboy69/
Inspire Slide: https://www.flickr.com/photos/stephenpoff/
Limit Your Scope Slide: https://www.flickr.com/photos/21560098@N06/
Packaging Slide: https://www.flickr.com/photos/jdhancock/
Bald Eagle Slide: https://www.flickr.com/photos/jeff_sch/
This Slide: https://www.flickr.com/photos/21572939@N03/