BMW WELCOMES. презентация

Содержание

AGENDA. 20u30: Welcome. 20h35: Tanguy De Lestré, Agoria. 20h50: Christophe Dejaeghere, Samsung. 21h00: BMW i3 & practicalities. 21h10: Live demo at the BMW i3. 21h30: Q&A

Слайд 1BMW WELCOMES.
WHAT TO ‘WEAR’ AT THE BRUSSELS MOTOR SHOW.
#WearableBMWi www.bmw.be/i3

www.bmw.be/salon

Слайд 2AGENDA.
20u30: Welcome.

20h35: Tanguy De Lestré, Agoria.

20h50: Christophe Dejaeghere, Samsung.

21h00: BMW i3

& practicalities.

21h10: Live demo at the BMW i3.

21h30: Q&A + informal drink at the MINI Connected Lounge.

#WearableBMWi

Слайд 3BMW IS EXPERIMENTING WITH WEARABLES.
Specific consumer apps for Samsung and Apple

smart watches for BMW i3 and BMW i8 from 2014 onwards.
Google Glass in a production environment from 2014 onwards.
Augmented reality helmet for Ralf Schumacher in 2006.
Head-up display in cars from 2004 onwards.

#WearableBMWi

Слайд 4SPEAKER 1 : TANGUY DE LESTRE.
Agoria.
Business Development Manager.
@tdelestre.


“Wearables: the next step in mobile technology”.

#WearableBMWi

Слайд 5
Tanguy De Lestré @tdelestre @appalliancebe @momobxl
WEARABLE TECH UPDATE 2015

Слайд 6LET ME
INTRODUCE YOU TO

Слайд 7Steve Tan
Kreyos

Слайд 8
Don’t be a Glasshole

Слайд 9Mark Parker NIKE

Слайд 10Lessons learned 2014
No public acceptance on obstrusive facial wearables like Google

Glass

Smartphone remains the centre of the connected life

Unique selling proposition of wearables to be proved

Слайд 11Timeline

Слайд 122014 Apple Watch

Слайд 132014 : LG lifeband
Fitness tracker
Altitude Steps
Calories

Links to smartphone

Слайд 142013
GOOGLE GLASS
+ companion to Android smartphone

Слайд 152013: PEBBLE SMARTWATCH
PAIRS WITH PHONE + APPS

Слайд 162009: FITBIT AND
FITNESS TRACKERS

Слайд 172004: OAKLEY MP3 SUNGLASS AND BUILT IN MP3 PLAYER

Слайд 182001: TIMEX INTERNET MESSENGER WATCH
CHECK MAIL, TAKE NOTES, RECEIVE STOCK QUOTES,…

Слайд 192000: MOBILE BLUETOOTH EARPIECE PEOPLE TALKING TO THEMSELVES CRAZY LOOK

Слайд 20
1992: L.A. GEAR LIGHT
UP SHOES: WALKING AND LIGHTS

FIRST TECH

DRIVEN CLOTHING


Слайд 21
1975: CALCULATOR WATCH
WATCH AND STYLUS NERD CALCULATOR WATCH. 

Слайд 22
1946 DICK TRACY

TWO WAY WRIST CHAT RADIO

Слайд 231266 EYEGLASSES:
CORRECTIVE LENSES
ASSOCIATED TO
READING AND MONKS: PRESTIGE

Слайд 24BACK TO BASICS
WEARABLES = SENSORS

Слайд 25AWARE
IN THE AGE OF SMARTPHONE

Слайд 26“WHERE TO WEAR A WEARABLE?”



EYE
HEAD
CLOTHING
WRIST
NECK

Слайд 28EYE
LENS EXAMPLE

Слайд 30HEAD
OCULUS RIFT / VR SAMSUNG SKULLY HELMET

Слайд 31VIRTUAL REALITY HEADSET OCULUS RIFT

Слайд 32CLOTHING
SENSOREE MOOD
LECHAL SHOES

Слайд 33http://www.flickr.com/photos/sensoree/
SENSOREE MOOD

Слайд 34
Lechal GPS shoes for the blind happtic feedback mood

Слайд 35WRIST:
SMART BANDS
SMART WATCH

Слайд 36
SMART BANDS – JAWBONE

Слайд 37SMART BAND – MICROSOFT BAND
Geo-ICT / UAV

Слайд 38
WATCH: SAMSUNG GEAR

Слайд 39NECKLACE
SWAROVSKI
GEAR CIRCLE

Слайд 41TO CONCLUDE:
OUTLOOK 2015 TRENDS AND CES 2015 LAS VEGAS CONSUMER ELECTRONICS

SHOW UPDATE

Слайд 42THE FITNESS TRACKERS SPLIT MARKET

Слайд 43
THE WEARABLE FUTURE SPLIT

Non obtrusive:
Clothes
Wrists
Contact lenses

Complete immersive:
VR virtual reality

Слайд 44SPEAKER 2 : CHRISTOPHE DEJAEGHERE, SAMSUNG.
Samsung.
Business Development Manager

Accessories and Wearables.
@SamsungBelgique @SamsungBelgie.
“The smart watch in practice”.

#WearableBMWi

Слайд 45Evolution of
Mobile experience
Samsung Gear S
Christophe Dejaeghere - 19/01/2015

Слайд 46DESIGN
New Design
NEW CURVED SCREEN, LARGER SCREEN

INTERCHANGEABLE STRAP DESIGN

PREMIUM PLATINUM PLATING

Слайд 47Masculine
Feminine
Sporty
DESIGN
Stylish Clock Faces
LUXURY CLASSIC
UNIQUE POP
PATTERN
DIGITAL

Слайд 48ADVANCED WEARABLE COMMUNICATOR
3G & Wi-Fi Mode
Bluetooth
connect
Paired with smartphone using Bluetooth
Emphasize usability

without phone

Слайд 49ADVANCED WEARABLE COMMUNICATOR
Messaging
GEAR QWERTY
QWERTY
3X4
Voice Recognition

Слайд 50Enhanced Pedometer
NORMAL STEP
INACTIVE TIME
HEALTHY PACE
PERSONAL FITNESS MONITOR

Слайд 51Coaching & Feedback
PERSONAL FITNESS MONITOR
COACHING & FEEDBACK

Слайд 52PERSONAL FITNESS MONITOR
Smarter Sensors
More improved location accuracy
Track every beat
UV SENSOR
GPS &

Barometer

HRM



Слайд 53* Designed for pedestrians only
ADVANCED SMART FEATURES
Turn by Turn Navigation*
Car finder

Слайд 54Fast Voice Commands
“HI GEAR”
“OPEN MUSIC”
“CHECK SCHEDULE”
ADVANCED SMART FEATURES
Hi

Gear!
Pick me up

Слайд 55ADVANCED SMART FEATURES
Power Saving Mode
POWER SAVING MODE

Слайд 56ADVANCED SMART FEATURES
A rich ecosystem with exclusive 3rd Party Apps helps

you expand your Gear’s capabilities to make it a truly smart companion
The BMW i remote app has been redesigned to work for Gear S
Gear S comes pre-loaded with many more apps, including Flipboard, Facebook and more!

3rd Party Apps


Literally in the palm of your hand.

Слайд 57ADVANCED SMART FEATURES
The BMW i remote app has been redesigned to

work for Gear S

3rd Party Apps


Literally in the palm of your hand.


Слайд 59BMW i3.
#WearableBMWi

Слайд 60BMW i3.
100% electric vehicle.




#WearableBMWi

Слайд 61BMW i3.
100% electric vehicle.
Designed with ecology & efficiency in mind.
Futuristic design.
Carbon

fibre passenger cell.

#WearableBMWi

Слайд 62BMW i3.
100% electric vehicle.
Designed with ecology & efficiency in mind.
Futuristic design.
Carbon

fibre passenger cell.
Renewable interior materials.


#WearableBMWi

Слайд 63BMW i3.
100% electric vehicle.
Designed with ecology & efficiency in mind.
Futuristic design.
Carbon

fibre passenger cell.
Renewable interior materials.
State-of-the-art connectivity.

#WearableBMWi

Слайд 64BMW i3.
100% electric vehicle.
Designed with ecology & efficiency in mind.
Futuristic design.
Carbon

fibre passenger cell.
Renewable interior materials.
State-of-the-art connectivity.
Green Car of the Year Award 2015 and many other prices.

#WearableBMWi

Слайд 65BMW i3.
100% electric vehicle.
Designed with ecology & efficiency in mind.
Futuristic design.
Carbon

fibre passenger cell.
Renewable interior materials.
State-of-the-art connectivity.
Green Car of the Year Award 2015 and many other prices.
>12,000 BMW i3s sold since November 2013 worldwide, >350 in Belgium.

#WearableBMWi

Слайд 66BMW i3.
100% electric vehicle.
Designed with ecology & efficiency in mind.
Futuristic design.
Carbon

fibre passenger cell.
Renewable interior materials.
State-of-the-art connectivity.
Green Car of the Year Award 2015 and many other prices.
>12,000 BMW i3s sold since November 2013 worldwide, >350 in Belgium.
Smart watch integration: now and in the future.

#WearableBMWi


Слайд 67PRACTICALITIES.
#WearableBMWi
Let’s check out its current possibilities.

BMW Welcomes.
You are welcome at

future sessions in the BMW Brand Store.

Слайд 68CONTACT.
#WearableBMWi www.bmw.be/i3 www.bmw.be/salon

Christophe Weerts
Sofie Verheyden
Pieter De Wit
Corporate Communications
pieter.de-wit [AT] bmw.be
0476-21 99

20

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