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A COMPLETE GUIDE TO MOBILE SEARCH презентация
Содержание
- 1. A COMPLETE GUIDE TO MOBILE SEARCH
- 2. @AdamWhittles linkedin.com/in/adamwhittles Adam Whittles SEO Director @
- 3. #semrushlive
- 4. Time Spent per Adult per Day with
- 5. ”And at these times, consumers are increasingly
- 6. Source: IMRG and Capgemini’s Quarterly Benchmark 2015
- 7. Mobile SEO accounts for roughly 35%
- 8. Data provided by SearchMetrics from their 2014
- 9. The Fold 7 8 9 7 8 9
- 10. Googlebot Mobile Crawling Errors Changes in Mobile
- 11. 2015 Mobile-friendly Update April 21st 2015
- 12. 3 out of 4 of the top
- 13. #MOBILEGEDDON
- 14. #MOBILEPOCALYPSE
- 15. 7 Days After Mobilegeddon: How Far Did the Sky Fall? Source: https://moz.com/blog/day-after-mobilegeddon
- 17. So What Happened? Gary Illyes (Web Trends
- 19. Source (modified): John Shehata, Executive Director of
- 20. Just because Google strongly recommends using responsive
- 21. When responsive isn’t suitable: Disney.co.uk
- 22. How much budget do you have? How
- 23. Source: BrightEdge
- 24. Non-mobile friendly URL in mobile search. Desktop homepage is missing the rel=“alternate” tag
- 25. #semrushlive
- 26. Crawl your site using Googlebot’s mobile User Agent deepcrawl.com screamingfrog.co.uk
- 27. Check your URL Errors with Google’s Search Console https://www.google.com/webmasters/tools/home
- 28. Make your web pages fast on all devices. https://developers.google.com/speed/pagespeed/insights/ Check Speed and UX with Google
- 29. Check your Mobile Usability in Google’s Search Console
- 30. Google’s Mobile Friendly Test Check if Google
- 31. Get your Google Mobile Score from the
- 32. Check more URLs with the Bulk Checker http://www.urlitor.com/mobile
- 33. Mobile Rules Explained
- 34. Fix quick issues to improve your score
- 36. Compare your Mobile vs. Desktop Ranked keywords with SEMrush:
- 37. Check If the page that
- 38. Data: SEMrush, Keyword: portal gun,
- 39. Q/A Time #semrushlive Adam.Whittles@maxusglobal.com Kostas.Voudouris@mecglobal.com
- 40. Thank you! #semrushlive Adam.Whittles@maxusglobal.com Kostas.Voudouris@mecglobal.com
Слайд 2@AdamWhittles
linkedin.com/in/adamwhittles
Adam Whittles
SEO Director @ Maxus UK
@kvonweb
linkedin.com/in/kostasvoudouris
Kostas Voudouris
SEO Director @ MEC US
Adam.Whittles@maxusglobal.com
Kostas.Voudouris@mecglobal.com
Слайд 4Time Spent per Adult per Day with Digital Media (US) 2008
- 2015YTD
Internet Usage Growth
+11% Y/Y = Mobile @ 3Hours/Day per User vs. <1 Five Years Ago
Source: eMarketer 9/14 (2008-2010), eMarketer 4/15 (2011-2015). Note: Other connected devices include OTT and game consoles. Mobile includes smartphone and tablet. Usage includes both home and work. Ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking.
Слайд 5 ”And at these times, consumers are increasingly picking up their smartphones
for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
*Google Internal Data
Source: http://adwords.blogspot.com/2015/05/building-for-next-moment.html
Слайд 6Source: IMRG and Capgemini’s Quarterly Benchmark 2015
Mobile penetration up from 37%
in the previous quarter
1 in 4 mobile commerce sales are now through smartphones
Mobile accounts for 40% of all online retail sales
Слайд 7
Mobile SEO accounts for roughly 35% of all SEO traffic*
*percentage
calculated from a cross section of clients' analytics.
Слайд 8Data provided by SearchMetrics from their 2014 US Google Ranking Factors
Study
36% of mobile web search results vary from desktop, with 23% showing pages from completely different sites
Слайд 10Googlebot
Mobile
Crawling Errors
Changes in Mobile Rankings
2014
2013
2012
Mobile Results & Test Tool
PageSpeed Insights
Indexing Android
Apps
Mobile Usability
2015
Usability Warnings
Mobile Search Queries Stats
Warnings for Flash Sites
Faulty Redirects
2011
Mobile-friendly Update
Timeline of Google Mobile Events
Слайд 123 out of 4 of the top 4,000 websites are mobile-friendly
Source
of top websites: SEMrush Rank:
http://www.semrush.com/info/rank.html
Raw Data:
http://ge.tt/9AB4mvE2/v/0
Слайд 157 Days After Mobilegeddon: How Far Did the Sky Fall?
Source: https://moz.com/blog/day-after-mobilegeddon
Слайд 17So What Happened?
Gary Illyes (Web Trends Analyst @Google):
“The term ‘mobilegeddon’, coined
after it was suggested the effect of the mobile friendly would be bigger than Penguin and Panda combined, was misunderstood by the SEO community and press. To clarify, the size of the impact was bigger only in terms of number/volume of websites affected.
However, the size of the impact per website was much smaller.”
However, the size of the impact per website was much smaller.”
Слайд 19Source (modified): John Shehata, Executive Director of Search at ABC News
Choosing
a mobile setup
Слайд 20Just because Google strongly recommends using responsive design doesn’t mean you
should automatically choose responsive design for your site
Слайд 22How much budget do you have?
How much engineering/technical resource do you
have available?
Do users interact differently between your mobile and desktop sites?
Do you need a fast website based on your target audience search behaviour?
Is your content designed for sharing?
Do you use a CDN to speed up content delivery?
Does your content rely heavily on images or picture galleries?
Do users interact differently between your mobile and desktop sites?
Do you need a fast website based on your target audience search behaviour?
Is your content designed for sharing?
Do you use a CDN to speed up content delivery?
Does your content rely heavily on images or picture galleries?
Questions to consider when deciding which mobile setup to use
Слайд 24Non-mobile friendly URL in mobile search. Desktop homepage is missing the
rel=“alternate” tag
Слайд 27Check your URL Errors with Google’s Search Console
https://www.google.com/webmasters/tools/home
Слайд 28Make your web pages fast on all devices.
https://developers.google.com/speed/pagespeed/insights/
Check Speed and UX
with Google
Слайд 30Google’s Mobile Friendly Test
Check if Google considers your pages as “mobile-friendly”
Get
feedback for the pages that do not pass the test
https://www.google.com/webmasters/tools/mobile-friendly/
Слайд 31Get your Google Mobile Score from the Chrome Extension
https://chrome.google.com/webstore/detail/mobile-friendly-checker/gmfflfmdcdecdonfogdofmomfhiabaeg
Get the score
(0-100) Google give to your site
See how the different rules impact your score.
See how the different rules impact your score.
Слайд 34Fix quick issues to improve your score or pass the test
You
cannot turn your website into a mobile-friendly site in just a few minutes.
However, if your site is on the borderline of passing the test, fixing an issue can potentially make your site “mobile-friendly” in the eyes of Google.
However, if your site is on the borderline of passing the test, fixing an issue can potentially make your site “mobile-friendly” in the eyes of Google.
Слайд 37Check
If the page that ranks on desktop is mobile-friendly or
has a mobile-friendly version with one of the tools provided.
Check if/how Google sees the mobile-friendly version of your page.
The competition
Check if/how Google sees the mobile-friendly version of your page.
The competition
Ranking well on Desktop but not on Mobile?
Слайд 38
Data: SEMrush, Keyword: portal gun, Search Engine: Google US (08 Jun
2015).
12,100 monthly searches in Google US (Google Keyword Planner)
Rankings for “portal gun” Desktop Vs. Mobile
