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How to 10x Your Content Team’s Productivity презентация
Содержание
- 1. How to 10x Your Content Team’s Productivity
- 2. We will send the recording. Questions? We’ve
- 3. Join in on Twitter We will send
- 4. Stick around for the demo!
- 5. THE CONTENT CONUNDRUM Limited resources (time,
- 6. To be a 10x content marketer (read:
- 10. ESTABLISHING A PROCESS Organizational process (the big picture)
- 11. ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities
- 12. ESTABLISHING A PROCESS Organizational process (the big
- 13. ESTABLISHING A PROCESS Organizational process (the big
- 14. ESTABLISHING A PROCESS Organizational process (the big
- 15. ESTABLISHING A PROCESS Organizational process (the big
- 16. ESTABLISHING A PROCESS Organizational process (the big
- 19. Before implementing this process: Document Strategy &
- 20. A few things to note… Keep it simple!
- 21. A few things to note… Keep it simple! Meetings
- 22. A few things to note… Keep it simple! Meetings Define purpose
- 23. A few things to note… Keep it
- 24. A few things to note… Keep it
- 25. A few things to note… Keep it
- 26. Consistent drip of ideas (tools & team)
- 27. RE-PURPOSE CONTENT Video to audio Roundups Slides
- 28. Think of distribution before content is created
- 29. Ask for an email address Don’t make
- 30. Short term indicators vs. long term ROI
- 31. TOOLS! Let’s geek out a bit ☺
- 32. Content Ideas – BuzzSumo
- 33. Content Ideas – Feedly
- 34. Content Ideas – Buffer
- 35. Images – Pablo by Buffer
- 36. Images – Canva
- 37. Images – Giphy
- 38. Headlines – Emotional Marketing Value Headline Analyzer
- 39. Headlines – Title Capitalization
- 40. Headlines – HubSpot Topic Generator
- 41. Writing / Editing – Cliché Finder
- 42. Writing / Editing – Hemingway App
- 43. Writing / Editing – Atomic Reach
- 44. Grammar / Spelling – After the Deadline
- 45. Grammar / Spelling – Grammarly
- 46. Process – Editorial Calendar
- 47. Process – Kapost
- 48. Process – Percolate
- 49. Process – Uberflip
- 50. Process – Workflowy
- 51. Process – CoSchedule
- 52. Process – Trello
- 53. Distribution – Buffer
- 54. Distribution – MailChimp
- 55. Distribution – Marketing Automation
- 56. Leads / Subscribers – Marketing Automation
- 57. Leads / Subscribers – Unbounce
- 58. Leads / Subscribers – Uberflip
- 59. Leads / Subscribers – SumoMe
- 60. Leads / Subscribers – Hello Bar
- 61. Leads / Subscribers – Bounce Exchange
- 62. Measurement – BuzzSumo
- 63. Measurement – Uberflip Content Score
- 64. Measurement – Uberflip Content Score
- 65. Measurement – SumoMe Content Analytics
- 66. Measurement – Moz
- 67. Distribution – Marketing Automation
- 68. Measurement – Marketing Automation / Google Analytics
- 69. 7+ Must-Have Tools For Faster & Better
- 70. THANK YOU! Got Questions? We’ve got answers! #uberwebinar
We will send the recording. Questions? We’ve got answers! (At the end of the webinar ☺)
Слайд 3Join in on Twitter
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar ☺)
Слайд 5THE CONTENT CONUNDRUM
Limited resources
(time, people and money!)
Demand for more content
Content
shock
Real time marketing
Real time marketing
Слайд 6To be a 10x content marketer (read: productive and on target
with your goals)
you have to create ridiculously good content in a consistent, repeatable way.
Process, process process!
you have to create ridiculously good content in a consistent, repeatable way.
Process, process process!
Слайд 12ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
Authoring /
Creation
Слайд 13ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
Authoring /
Creation
Experience
Experience
Слайд 14ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
Authoring /
Creation
Experience
Distribution
Experience
Distribution
Слайд 15ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
Authoring /
Creation
Experience
Distribution
Measurement
Experience
Distribution
Measurement
Слайд 16ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
Authoring /
Creation
Experience
Distribution
Measurement
Content / Business Goals
Experience
Distribution
Measurement
Content / Business Goals
Слайд 19Before implementing this process:
Document Strategy & Goals
Understand Buyer Persona
Align w/ Buyer
Journey
Align w/ Corporate Calendar
Align w/ Lead Gen Offers
Align w/ Corporate Calendar
Align w/ Lead Gen Offers
Слайд 25A few things to note…
Keep it simple!
Meetings
Define purpose
Set a
time limit
Stand up!
Make time for planning
Stand up!
Make time for planning
Слайд 26Consistent drip of ideas (tools & team)
Guest posts (proceed with caution)
Prototype
ideas (less time waste)
Writing / editing (don’t skip this!)
Proofreading (don’t skip this either!)
Re-purpose content
Writing / editing (don’t skip this!)
Proofreading (don’t skip this either!)
Re-purpose content
CONTENT CREATION
Слайд 27RE-PURPOSE CONTENT
Video to audio
Roundups
Slides / infographics (here’s a Slideshare based on
an eBook)
Blog posts → eBooks
Resurface evergreen content
Update existing content (here’s a great example from Moz)
Blog posts → eBooks
Resurface evergreen content
Update existing content (here’s a great example from Moz)
Слайд 28Think of distribution before content is created
Find the right channels
Spend your
time wisely
CONTENT DISTRIBUTION
Слайд 29Ask for an email address
Don’t make it hard for people to
give you an email address
Bridge the gap between content and demand (process)
Bridge the gap between content and demand (process)
LEADS / SUBSCRIBERS
Слайд 30Short term indicators vs. long term ROI
What can you look at
now to see what’s working?
Iterate based on your goals and key indicators
Iterate based on your goals and key indicators
MEASUREMENT
Слайд 697+ Must-Have Tools For Faster & Better Editing (read article)
The 9
Traits of Highly Effective Content Marketing Teams (read article)
Content Strategies, Tips and Tools (watch video)
Lean Content Marketing from Marketo (get eBook)
How HubSpot Does It: Creating A Content Machine (get eBook)
Content Strategies, Tips and Tools (watch video)
Lean Content Marketing from Marketo (get eBook)
How HubSpot Does It: Creating A Content Machine (get eBook)
More Kick-Ass Resources
