Made by Musienko Vitalik BF-25b презентация

Слайд 1Made by
Musienko Vitalik BF-25b


Слайд 2Profiles
The Walt Disney Company was founded on October 16, 1923, by

brothers Walt and Roy Disney as an animation studio, it has become one of the biggest Hollywood studios, and owner and licensor of eleven theme parks and several television networks, including ABC and ESPN.

Disney's corporate headquarters and primary production facilities are located at The Walt Disney Studios in Burbank, California.

The company has been a component of the Dow Jones Industrial Average since May 6 1991. Mickey Mouse serves as the official mascot of The Walt Disney Company.

Слайд 3Mickey Mouse

Mickey Mouse is a comic animal cartoon character who has

become an icon for The Walt Disney Company.

Mickey Mouse was created in 1928 by Walt Disney and Ub Iwerks and voiced by Walt Disney. The Walt Disney Company celebrates his birth as November 18, 1928 upon the release of Steamboat Willie.

The anthropomorphic mouse has evolved from being simply a character in animated cartoons and comic strips to become one of the most recognizable symbols in the world.

Слайд 4Mickey’s Sidekicks
Clara Clurk
Goofy
Donald Duck
Pluto


Слайд 5Company Overview

The Walt Disney Studios
Park and Resort
Disney Consumer Products
Media Networks


Слайд 6Disney’s Human Resources
“You can dream, create, design, and build the most

wonderful place in the world, but IT REQUIRES PEOPLE TO MAKE THAT DREAM A REALITY” – Walt Disney

Disney is identifying the organizations culture as company which is rich in heritage, quality standards, and values that it believes are critical factors to its success.

Employee is the CAST that has the responsibility in each ROLE FOR THE SHOW. To make the Disney’ dream comes true, HR Department has so many programs through VoluntEARism, orientation, and recruitment.

Creating and implementing those programs generate Disney into pretty much amount of cost, but at the same time it creates revenues for Disney.


Слайд 7Disney Planning Guide

Step 1: Identify Your Meeting Objectives
Step 2: Return On

Objectives
Step 3: Relevant Content & Activities
Step 4: Venues & Transportation
Step 5: Select Your Destination and Submit Your Request For Proposal (RFP)
Step 6: Plan Your Budget
Step 7: The Meeting Events Schedule
Step 8: Meeting Day
Step 9: Feedback & Measurement


Слайд 8For future success in the digital age, international markets, and new

leadership role, Disney must:
Develop new business models to levitate the risks associated with them;
Overcome the two main challenges the entertainment industry is facing which were:
file sharing;
and copyright infringement.
Adapt and change their management system in order to integrate into the digital age;
Follow its brand philosophy wich is to make people happy. In addition to that, Disney should analyze how the entertainment industry could indirectly impact their brand.
Recognize new technology trends and develop plans to minimize the risks associated with technology.


Слайд 9If we focus on the Family Practice Management developped by Marc

G. Mertz who stated in his publication titled “What Does Walt Disney Know About Patient Satisfaction?” that:

“Retaining patients and attracting new ones can be a walk in the park if you concentrate on the two areas patients say matter most: your front-office staff and your office environment”


Слайд 10 For its future success, Disney should also:
Think of their patient as

customers.
Realize their patients’ expectations and respond with quality service
Invest more in Staff
Improve your “castle”: Disney's custodial staff receives two weeks of training.
Walk the talk: There's no better way to instill in your staff a commitment to quality service than for you to practice it yourself.
Improve Feedback
Finally Promote more its real magic philosophy : “People treat people the same way they're treated.”



Слайд 11Every single action in a company has its impact on the

future success of that company. In fact, on its way to expand its business worldwide, Disney has multilplied its innovations and movies productions to better serve internaltionally. It has now 7 theme parks, 27 hotels with 36,888 rooms, 2 cruise ships, 728 Disney Stores, 1 broadcast network, 10 television stations, 9 international Disney Channels, 42 radio stations, an Internet portal, 5 major Internet Web sites etc.

Слайд 12Its 5 lines of businesses with its endeavours to integrate entertainment

inside and outside the home is a good opportunity for Disney to gain a competitive advantage within the market place and more importantly within movie production industry.

In fact, its technological innovations with its media networks will comfort its leading position within the sector.

Nowadays, technology has become a very increasingly tool to compete with rival companies and industries.

Internet and Broadcasting will have a positive impact in developing marketing plans and strategies for theme parks, restaurant, and movies.

We suggest that Disney first focus on integrating entertainment inside the home and in a second time outside the home.


Слайд 13Disney Corporate Culture
Disney is “rich in heritage, traditions, quality standards, and

values that it believes are critical factors to it success”.

Cast members share the values of honestly, integrity, respect, courage, openness, diversity, and balance.

These values are demonstrated through such traits and behaviours like making guests happy, caring about fellow cast members, working as a team, delivering quality, fostering creativity, paying attention to every detail, and having an emotional commitment to Disney.

Слайд 14Diversity In The Workplace

As diversity in the workplace continues to become

a focus for nearly in The Walt Disney Company, and have to works to make this vision a reality.

“By providing the cast members with the opportunity to express their own creative thoughts and direction, Disney has fostered a greater ‘buy-in’ to the company vision”.

Слайд 15Orientation
Disney’s orientation process is ongoing for all Disney cast members, beginning

with the recruitment stage.

It continuously reinforces the values, philosophies, and guest service standards on which Disney has prided itself for so many years.

Employees at Disney called “cast members”. They do not work at a job; instead, they are “cast in the role for the show”.

Disney uses this terminology to immerse its employee in an environment that constantly reinforces the image Disney wants to project to the public.

Слайд 16Disney University
Disney university is the corporate structure that teaches Disney

courtesy, translates company policy, and train employees.

Disneyland also needed a training facility to introduce new employees to the buisness of entertainment as he imagined it.

Each university is responsible for training and development, employee activities, employee communications, researching and analyzing the organization’s people needs, proposing plans to meet those needs, and continually researching the effectiveness of the orientation and trining programs

Слайд 17What Should Disney Maintain?

Managing Diversity
Make Effective Work Teams
Effective Motivation Through the

Goals (Theories of Motivation)




Слайд 18Managing Diversity
Managing diversity is creating organizational changes that enable all people

to perform up to their maximum potential. (Kreiner & Kinicki, 2008).

Disney have to focusing on manage the diversity of the cast, because the cast (employees) is an assets of Disney business to reach a goals and expand the business into global market.

There is some action option for Disney :
a. Include/exclude e. Isolate
b. Deny f. Tolerate
c. Asssimilate g. Build relationship
d. Suppress h. Foster mutual adaptation

Слайд 19Make Effective Team Works
To make employees satisfaction and continued willingnesss to

contribute will be better for make effectibe team works in Disney. (Team Viability).

Need a support system such as tecnology & IT.

They must have a much greater chance of success.

From team-friendly organization, there are comes work team, each individual with team work competencies and effective team work and becomes completing team effectiveness criteria : performance & viability.

Слайд 20Effective Motivation Through The Goals
From Abraham Maslow (1943), need hierarchy theory

can be apply on Disney Cast.
To expand their business, Disney Cast have to be motivated, also their need are fulfill.

Слайд 21Financial Point of View
Revenues and operating income by segment, it presents

that although the revenue was increasing but the income was decreasing

Most of its expenditure is spent in capital expenditure, especially in Theme Parks and Resorts.

In covering the wage rate issue, there is a possibility for the company to provide the bonus for the employee who be able to achieve a great performance instead of increasing the wage. Thus, it will create the variable cost instead of fixed cost.

The company has to make a budgeting on its fixed cost in his financial statement, and it became the responsibility for the company to fulfill to its employee, which is it can be replaced to something better such as make it as variable cost as mentioned before.





Слайд 22Organizational Point of View
Motivating and Rewarding can be implemented to reduce

the effects. As mentioned before, instead of increasing the wage rate, it is better for the company to award bonus for the employee achievements.

The Maslow’s Need Hierarchy can be a consideration. If the company implemented the bonus program instead of increasing wage rate, at once, the company will fulfill a few level in Maslow’s hierarchy, such as Physiological, Esteem and Self actualization.

Providing the bonus in such company culture as Disney has, could be more effective than increasing the wage. Providing the bonus is implementing the Extrinsic Reward which providing the financial and social reward.




Слайд 23Thank You


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