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THE ROI OF COMPANY CULTURE презентация
Содержание
- 1. THE ROI OF COMPANY CULTURE
- 2. Webinar Tips You can connect to audio
- 3. Featured Speakers Molly McKinstry Inside Sales Manager
- 4. AGENDA What Is Company Culture? Stats
- 5. What Is Company Culture?
- 6. CULTURE CODE THE 1.8 million views #1 business deck on SlideShare in 2013
- 7. Culture is to recruiting as product is
- 8. Culture is everything.
- 9. 5 Reasons to Invest in Your Culture
- 10. #1: Save Money Recruiting #1: Save Money Recruiting
- 11. Companies with a good employer brand see
- 12. #1: Action Plan Get involved!
- 13. #2: Save Time Recruiting
- 14. #2: Save Time Recruiting Source:
- 15. #2: Action Plan Save time
- 16. #3: Increase Candidate Quality
- 17. #3: Increase Candidate Quality Source: Staffing.org Source: ERE
- 18. #3: Action Plan Invest in your
- 19. #4: Raise Productivity Levels
- 20. #4: Raise Productivity Levels Companies with
- 21. #4: Action Plan Celebrate company
- 22. #5: Increase Retention Rates
- 23. #5: Increase Retention Rates $11 BILLION IS LOST ANNUALLY Source: Dale Carnegie
- 24. #5: Action Plan Ensure managers live
- 25. Action Plan Recap Invest in your employer brand and monitor your reputation on Glassdoor.
- 26. Culture Case Study: Expedia, Inc. 13
- 27. Culture Case Study: VMware 23 Quality
- 28. Culture Case Study: HubSpot Brian Halligan,
- 29. Products change, positioning changes, people change
- 30. Companies who prioritize employee sentiment and
- 31. FREE OPTIONS!
- 32. Questions?
Слайд 2Webinar Tips
You can connect to audio using your computer’s microphone and
Or, you may select “Use Telephone” after joining the Webinar.
All lines will be muted to avoid background noise.
You can ask questions at any time by typing them into the Questions Pane.
Слайд 3Featured Speakers
Molly McKinstry
Inside Sales Manager
at Glassdoor
Katie Burke
Director of Talent and Culture
at
Слайд 4
AGENDA
What Is Company Culture?
Stats That Prove Investing in Culture Pays Off
Action
Case Studies
Save money recruiting
Save time recruiting
Increase candidate quality
Raise productivity levels
Increase retention rates
Слайд 7Culture is to recruiting as product is to marketing.
Customers are more
Talent is more easily attracted with a great culture.
-@Dharmesh, HubSpot
Слайд 11Companies with a
good employer brand
see an average of
#1: Save Money Recruiting
Source:
Companies with a
strong employer brand
enjoy
Source: LinkedIn
Слайд 12
#1: Action Plan
Get involved! Read and respond to Glassdoor reviews, implement
Слайд 14
#2: Save Time Recruiting
Source: Glassdoor
read reviews when
they have just started their
Source: Glassdoor
are likely to apply to a job
if the employer actively manages
their employer brand, responds to reviews, updates their profile and shares updates on their culture and work environment.
of Glassdoor
members
Слайд 15#2: Action Plan
Save time recruiting on platforms like Glassdoor. When candidates
Слайд 18#3: Action Plan
Invest in your employer
brand and monitor your reputation on
Слайд 20#4: Raise Productivity Levels
Companies with engaged employees
OUTPERFORM THOSE
WITHOUT BY UP
202%
Source: Dale Carnegie
Increasing employee
engagement investments by 10% can
INCREASE PROFITS BY
$2,400
per employee
per year
Source: TLNT
Слайд 21#4: Action Plan
Celebrate company
and department wins. Recognize individual and team
Слайд 24#5: Action Plan
Ensure managers live up to their full leadership potential and
Слайд 26Culture Case Study: Expedia, Inc.
13 Technical Hires
Including Sr. Software Engineer &
51% Increase in Candidate Awareness Reflected in traffic to Glassdoor Profile
$1700 Cost-Per-Hire 50% lower than the national CPH average
RESULTS
“Glassdoor has become a critical tool for telling our brand's story online and
giving applicants an inside look at life at Expedia.”
Lisa Russell, Senior Director of Talent Acquisition, Expedia, Inc.
Слайд 27Culture Case Study: VMware
23 Quality Hires
Hard-to-fill hires including engineering
Top 5 Influencer
65% Increase in Traffic Year-Over-Year Increased brand awareness and job seeker traffic
RESULTS
“At VMware, the candidate journey is a priority for us, and we know Glassdoor is used as
a main resource for candidates when they're making big career decisions…Glassdoor helps us connect with candidates and gives them an ‘inside look’ into life at VMware.”
Jenny (Dang) Trac Manager,
Employment Brand, VMware
Слайд 28Culture Case Study: HubSpot
Brian Halligan, HubSpot’s CEO, is
one of the
Significantly increased lead flow from Glassdoor to drive candidate quality and quantity
RESULTS
#15 Glassdoor Best Place to Work 2015
Слайд 29
Products change, positioning changes,
people change
but the one constant on winning teams
Слайд 30
Companies who prioritize employee sentiment
and company culture perform better overall
in the
Bottom Line:
