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5 Key Hacks презентация
Содержание
- 1. 5 Key Hacks
- 2. 1 Section One – Introduction Table of Contents What We’ll Cover Today
- 3. 1 Section One – Introduction Think
- 4. 1 Section One – Introduction Think
- 5. section one Introduction Introduction Section One
- 6. A hunch is creativity trying to tell you something. Frank Capra Filmmaker
- 7. You’ve got a great product idea
- 8. Section Two How I discovered these Hacks
- 9. co-founder, Shufflebrain
- 10. we partner with great companies to make smart games for a connected world
- 11. what can we learn from breakthrough innovations? Rock Band The Sims Covet Fashion eBay
- 12. 5 Hacks for Successful Innovation Section Two
- 13. that lead to breakthrough innovations
- 14. Hack 1: Think like a scientist Hack 1: think like a scientist
- 15. To increase your chances of success, minimize
- 16. Ask the hard, important questions upfront Rock Band The Sims Covet Fashion eBay
- 17. what do people want to do in
- 18. What social systems do we need
- 19. Can non-musicians play plastic instruments together and
- 20. Will fashion-loving young women pay to play
- 21. Hack 1: Think like a scientist Hack 2: laser-focus on early adopters
- 22. Why focus on the early market?
- 23. Why focus on the early market?
- 24. Early adopters will put up with cost
- 25. Gather ideas and feedback on key systems
- 26. Cultivate relationships with content creators
- 27. Leverage relationships with avid music gamers
- 28. Hack 3: harvest customer insights early Hack 3: gather customer insights early
- 29. you are here Create a culture of
- 30. Conduct onsite interviews with social gamers
- 31. Setup weekly interviews & play-tests female team
- 32. Expand playtests with team ? friends ?
- 33. Hack 3: harvest customer insights early Hack 4: build & test your Core Loop
- 34. What is – and isn’t -
- 35. Fake Landing Page? AKA Discovery
- 36. X Fake Landing Page? AKA Discovery
- 37. Operant Conditioning Loop? AKA Skinner Box
- 38. Operant Conditioning Loop? AKA Skinner Box X
- 39. skill-building = making customers more awesome
- 40. Skill-building habit loop?
- 41. ✓ Skill-building habit loop?
- 42. Engaging activity + internal urge fuels the loop
- 43. Feedback & progress support learning & mastery
- 44. Investment & triggers pull people back
- 45. Focus on prototyping, testing & tuning the
- 46. Create a daily skill-building reason to return
- 47. Hack 5: Create a path to mastery Hack 5: co-create a path to mastery
- 48. you are here DESIGN & BUILD
- 49. Engage customers with progressive skill-building
- 50. Empower enthusiasts & early adopters by giving them tools, access & special powers
- 51. Harvest ideas from early adopters
- 52. Release tools early to your fan community
- 53. Build mastery systems around early adopter
- 54. Create rating systems that bubble up experts
- 55. Think like a scientist Recap: 5 Key Hacks
- 56. Think like a scientist Laser-focus on early adopters Recap: 5 Key Hacks
- 57. Think like a scientist Laser-focus on early
- 58. Think like a scientist Laser-focus on early
- 59. Think like a scientist Laser-focus on early
- 60. 5 Hacks for Successful Innovation
- 61. CASE STUDY
- 62. Section Two 1. MVP Canvas Shortcut #1: the MVP Canvas
- 63. Think like a scientist Laser-focus on early
- 64. Section Two 5 Hacks for Successful Innovation
- 65. Section Two 5 Hacks for Successful Innovation
- 66. Section Two 5 Hacks for Successful Innovation
- 67. Section Two 1. MVP Canvas Shortcut #2: Speed Interviews
- 68. Think like a scientist Laser-focus on early
- 69. Interview 10-15 (potential) early adopters 5-10 min. per interview
- 70. Ask just a few revealing questions Needs & Desires Daily Habits Beliefs & Ideas
- 71. Section Two 5 Hacks for Successful Innovation
- 72. Section Two 1. MVP Canvas Identify
- 73. Section Two 1. MVP Canvas When
- 74. Think like a scientist Laser-focus on early
- 78. habits, ideas, unmet needs Habit Story
- 79. habits, ideas, unmet needs Piggyback your
- 80. CASE STUDY MVP Canvas
- 81. CASE STUDY
- 82. CASE STUDY
- 83. Covet Fashion BEFORE Young
- 84. Covet Fashion BEFORE Young
- 85. Covet Fashion BEFORE Young
- 86. Covet Fashion BEFORE Young
- 87. activity + goal outcome trigger Speed Interviews
- 88. activity + goal outcome trigger Speed Interviews
- 89. activity + goal outcome trigger Speed Interviews
- 90. activity + goal outcome trigger Research Results:
- 91. When I’m tired after a long day,
- 92. When I Login to the game
- 93. Patti told me to put these shoes
- 94. When I Need to dress up
- 95. I LOVE the idea a game that
- 96. When I Login to the game
- 97. Covet Fashion AFTER Young women
- 98. Covet Fashion AFTER Young women
- 99. Covet Fashion AFTER Young women
- 100. iterative play-testing ? hit game
- 101. Try out these techniques for yourself http://mvpdesignhacks.com/shortcuts
- 102. Is this you? My team is creating an innovative project
- 103. Is this you? My team is creating
- 104. Is this you? My
- 105. Is this you? My team is creating
- 106. validate your product idea with game design
- 107. Testimonials from startup founders This program gave
- 108. Testimonials from startup founders This program gave
- 109. Testimonials from startup founders This program gave
- 110. Testimonials from startup founders This program gave
- 111. Testimonials from startup founders This program gave
- 112. Take the Next Step schedule your complimentary
1 Section One – Introduction Table of Contents What We’ll Cover Today
Слайд 3
1
Section One – Introduction
Think Like a Scientist
Laser-focus on Early Adopters
Gather customer
insights early
Build & test your Core Loop
Co-create a path to mastery
Build & test your Core Loop
Co-create a path to mastery
2
Section Two – 5 Key Hacks for Breakthrough Innovation
Table of Contents
What We’ll Cover Today
Слайд 4
1
Section One – Introduction
Think Like a Scientist
Laser-focus on Early Adopters
Gather customer
insights early
Build & test your Core Loop
Co-create a path to mastery
Build & test your Core Loop
Co-create a path to mastery
2
Section Two – 5 Key Hacks for Breakthrough Innovation
3
Section Three – Getting Started: 3 Smart Shortcuts
Table of Contents
Clarify your strategy & assumptions with the MVP Canvas
Gather early-adopter insights with Speed Interviews
Turn insights into product design with Habit Stories
What We’ll Cover Today
Слайд 125 Hacks for Successful Innovation
Section Two
How I discovered these Hacks
Can we
generate & validate innovative product ideas
Better, Smarter, Faster?
Better, Smarter, Faster?
Слайд 15To increase your chances of success, minimize time through the Build-Measure-Learn
cycle
Eric Ries
Author, The Lean Startup
Eric Ries
Author, The Lean Startup
you are here
Слайд 17what do people want to do in a virtual dollhouse simulation?
Think Like a Scientist:
The Sims
Слайд 18What social systems do we need
to build trust online in
a marketplace?
Think Like a Scientist:
eBay
Слайд 19Can non-musicians play plastic instruments together and feel like a band?
Think Like a Scientist:
Rock Band
Слайд 20Will fashion-loving young women pay to play
dress-up with real designer clothes?
Think Like a Scientist:
Covet Fashion
Слайд 23
Why focus on the early market?
Successful innovations
delight a small
early market FIRST
Innovation Diffusion Theory
Everett Rogers, 1961
Слайд 24Early adopters will put up with cost and ridicule for innovations
that meet real needs.
Erika Hall
author, Just Enough Research
Erika Hall
author, Just Enough Research
you are here
Find & delight your early adopters
Слайд 29you are here
Create a culture of iterative play-testing
There is nothing quite
so useless as doing with great efficiency something that should not be done at all.
Peter Drucker
Peter Drucker
Слайд 31Setup weekly interviews & play-tests
female team + fashion research ? crossover
appeal to non-gamers
Gather Customer Insights Early:
Covet Fashion
Слайд 32Expand playtests with team ? friends ? enthusiasts
Female-driven team ? strong
appeal to female audience
Gather Customer Insights Early:
The Sims
Слайд 34
What is – and isn’t - a core loop?
you are here
In
a loop, you’re learning a skill and updating your mental model. That’s what leads to player delight.
Dan Cook
Co-founder, Spry Fox Games
Dan Cook
Co-founder, Spry Fox Games
DESIGN
& BUILD
Слайд 46Create a daily skill-building reason to return
Browse your Style Feed
Browse New
Content
Show off your outfit
Raid your friend’s closet
Browse your Style Feed
Accept an Invitation
Dress for the Event
See New Invitations
Build & test your Core Loop:
Covet Fashion
Слайд 48you are here
DESIGN
& BUILD
Every artist was first an amateur.
Ralph Waldo
Emerson
Author, Essays on Self-Reliance
Author, Essays on Self-Reliance
Слайд 52Release tools early to your fan community
then harvest feedback & ideas
for advanced features
Co-create a path to mastery:
The Sims
Слайд 53Build mastery systems around
early adopter & non-musician aspirations
Co-create a path to mastery:
Rock Band
Слайд 57Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Recap: 5
Key Hacks
Слайд 58Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Build &
test your core loop
Recap: 5 Key Hacks
Слайд 59Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Build &
test your core loop
Co-create a path to mastery
Co-create a path to mastery
Recap: 5 Key Hacks
Слайд 605 Hacks for Successful Innovation
3 Smart Shortcuts
Section Three
to turbo-charge your Customer
Discovery
Слайд 63Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Build &
test your core loop
Co-create a path to mastery
Co-create a path to mastery
Shortcut #1: the MVP Canvas
Слайд 65Section Two
5 Hacks for Successful Innovation
1. MVP Canvas
Identify strengths, values
& success metrics
Слайд 66Section Two
5 Hacks for Successful Innovation
1. MVP Canvas
Prioritize your highest-risk
assumptions
Слайд 68Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Build &
test your core loop
Co-create a path to mastery
Co-create a path to mastery
Shortcut #2: Speed Interviews
Слайд 71Section Two
5 Hacks for Successful Innovation
1. MVP Canvas
I’m in the
background, taking notes and categorizing patterns
I’m answering
questions
I’m asking
questions
Interviewer
Subject
Note-taker
Interviewer + Note-Taker Pairs =
Better, Faster Pattern Recognition
Слайд 72Section Two
1. MVP Canvas
Identify 5-7 Enthusiastic Early Adopters
Early Adopters
Identify Early
Adopters + Collect Insights
Customer
Insights
Слайд 73Section Two
1. MVP Canvas
When
trigger
I want a
activity + goal
so I
can
outcome
outcome
Shortcut #3: Habit Stories
Слайд 74Think like a scientist
Laser-focus on early adopters
Harvest customer insights early
Build &
test your core loop
Co-create a path to mastery
Co-create a path to mastery
Shortcut #3: Habit Stories
Слайд 78habits, ideas, unmet needs
Habit Story =
existing habit + unmet need
? Job Story
When _________
I want to _____________
so I can __________
trigger
activity + goal
outcome
+
Слайд 83Covet Fashion BEFORE
Young women 18-30 who play mobile fashion games
Aspirational
dress-up in designer fashions PLUS advice from a celebrity stylist
Слайд 84Covet Fashion BEFORE
Young women 18-30 who play mobile fashion games
Aspirational
dress-up in designer fashions PLUS advice from a celebrity stylist
F2P co-op game with real-world fashion content & hot trends
Vogue alternative - stay up-to-date on fashion by playing – not just looking
Слайд 85Covet Fashion BEFORE
Young women 18-30 who play mobile fashion games
Aspirational
dress-up in designer fashions PLUS advice from a celebrity stylist
F2P co-op game with real-world fashion content & hot trends
Vogue alternative - stay up-to-date on fashion by playing – not just looking
like/dislike metrics via interviews with hard-core fashion gamers
F2P game experience
Existing, addressable audience for fashion games
Слайд 86Covet Fashion BEFORE
Young women 18-30 who play mobile fashion games
Aspirational
dress-up in designer fashions PLUS advice from a celebrity stylist
F2P co-op game with real-world fashion content & hot trends
Vogue alternative - stay up-to-date on fashion by playing – not just looking
like/dislike metrics via interviews with hard-core fashion gamers
F2P game experience
Existing, addressable audience for fashion games
Young women want a mobile game based on real-world fashion
PLUS access to a celebrity stylist
Слайд 87activity + goal
outcome
trigger
Speed Interviews
WHO we spoke with
15 young women 18-40 who
play mobile fashion games
Recruited from existing player base & craigslist ads
Recruited from existing player base & craigslist ads
Слайд 88activity + goal
outcome
trigger
Speed Interviews
WHO we spoke with
15 young women 18-40 who
play mobile fashion games
Recruited from existing player base & craigslist ads
WHAT we asked them to do
Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers
Recruited from existing player base & craigslist ads
WHAT we asked them to do
Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers
Слайд 89activity + goal
outcome
trigger
Speed Interviews
WHO we spoke with
15 young women 18-40 who
play mobile fashion games
Recruited from existing player base & craigslist ads
WHAT we asked them to do
Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers
WHEN & WHERE we ran these tests
Via phone & Skype, over a period of 2 weeks
Recruited from existing player base & craigslist ads
WHAT we asked them to do
Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers
WHEN & WHERE we ran these tests
Via phone & Skype, over a period of 2 weeks
Слайд 90activity + goal
outcome
trigger
Research Results: 3 Key Patterns
Fashion Browsers want to immerse
themselves in a beautiful aspirational world that keeps them up to date on fashion trends
Co-creators want to “do fashion” with a buddy – a friend or relative they can dress with, shop with, and borrow from.
Armchair Stylists love telling other people how to dress – they want role-play a celebrity stylist, and get credit for their fashion sense
Co-creators want to “do fashion” with a buddy – a friend or relative they can dress with, shop with, and borrow from.
Armchair Stylists love telling other people how to dress – they want role-play a celebrity stylist, and get credit for their fashion sense
Слайд 91When I’m tired after a long day, I want to flop
on the couch & get the escapist, immersive experience of flipping through Vogue – but in a game.
The Fashion Browser
Слайд 92When I
Login to the game
I want to
see gorgeous, creative
outfits – made from the latest designer fashions
so I can
stay on top of fashion trends in a fun and relaxing way
so I can
stay on top of fashion trends in a fun and relaxing way
When I’m tired after a long day, I want to flop on the couch & get the escapist, immersive experience of flipping through Vogue – but in a game.
The Fashion Browser
HABIT STORY
Слайд 93Patti told me to put these shoes and belt together with
this outfit – I would never think of that, but it TOTALLY works. I need her advice all the time!
The Co-Creator
Слайд 94When I
Need to dress up for an important event
I want
to
raid my friend’s closet and get her feedback on my outfit online
so I can
have her accessorize my look and help me feel confident - just like in real life :-)
raid my friend’s closet and get her feedback on my outfit online
so I can
have her accessorize my look and help me feel confident - just like in real life :-)
Patti told me to put these shoes and belt together with this outfit – I would never think of that, but it TOTALLY works. I need her advice all the time!
The Co-Creator
HABIT STORY
Слайд 95I LOVE the idea a game that lets me rate my
friends’ outfits & tell them how to dress better – like I do before every party ☺
The Armchair Stylist
Слайд 96When I
Login to the game
I want to
see gorgeous, creative
outfits – made from the latest designer fashions
so I can
stay on top of fashion trends in a fun and relaxing way
so I can
stay on top of fashion trends in a fun and relaxing way
I LOVE the idea a game that lets me rate my friends’ outfits & tell them how to dress better – like I do before every party ☺
The Armchair Stylist
HABIT STORY
Слайд 97Covet Fashion AFTER
Young women 18-30 who play mobile fashion games
Skews
older – women 18-45 like the game & older women spend more $$
Aspirational dress-up in designer fashions PLUS advice from aspiring player-stylists
F2P co-op game with real-world fashion content & hot trends
Vogue alternative - stay up-to-date on fashion by playing – not just looking
like/dislike metrics via interviews with hard-core fashion gamers
F2P game experience
Existing, addressable audience for fashion games
Young women want a mobile game based on real-world fashion
PLUS access to a celebrity stylist
Слайд 98Covet Fashion AFTER
Young women 18-30 who play mobile fashion games
Skews
older - women 18-45 like the game & older women spend more $$
Aspirational dress-up in designer fashions PLUS advice from aspiring player-stylists
F2P co-op game with real-world fashion content & hot trends
Vogue alternative - stay up-to-date on fashion by playing – not just looking
like/dislike metrics via interviews with hard-core fashion gamers
F2P game experience
addressable audience for fashion games
Young women want a mobile game based on real-world fashion
PLUS access to a celebrity stylist
Слайд 99Covet Fashion AFTER
Young women 18-30 who play mobile fashion games
Skews
older - women 18-45 like the game & older women spend more $$
Aspirational dress-up in designer fashions PLUS advice from aspiring player-stylists
F2P co-op game with real-world fashion content & hot trends
Vogue alternative - stay up-to-date on fashion by playing – not just looking
like/dislike metrics via interviews with hard-core fashion gamers
F2P game experience
addressable audience for fashion games
Young women want a mobile game based on real-world fashion
and will spend $$ on a game based on real-world fashion
Young women want access to a celebrity stylist – AND to up-and-coming stylists
Слайд 103Is this you?
My team is creating an innovative project
We’re in an
entrepreneurial organization
startup, incubator, accelerator, enlightened co.
Слайд 104Is this you?
My team is creating an innovative project
We’re in an
entrepreneurial organization
startup, incubator, accelerator, enlightened co.
We want to validate ideas faster & smarter
We want to validate ideas faster & smarter
Слайд 105Is this you?
My team is creating an innovative project
We’re in an
entrepreneurial organization
startup, incubator, accelerator, enlightened co.
We want to validate ideas faster & smarter
We have the bandwidth to focus for 4 weeks
We want to validate ideas faster & smarter
We have the bandwidth to focus for 4 weeks
Слайд 106validate your product idea with game design smarts
TEAM
program LEADER program Custom Packages
MVP Design Hacks
Слайд 107Testimonials from startup founders
This program gave me a framework for turning
my startup ideas into concrete reality.
Megan Berwick
Founder, Stealth Startup
Megan Berwick
Founder, Stealth Startup
Testimonials
Слайд 108Testimonials from startup founders
This program gave me a framework for turning
my startup ideas into concrete reality.
Megan Berwick
Founder, Stealth Startup
Megan Berwick
Founder, Stealth Startup
MVP Design Hacks gave me the skills and confidence to quickly validate my ideas & build a product that our customers love and need.
Amanda Pouchot
Founder, Stealth Startup
Testimonials
Слайд 109Testimonials from startup founders
This program gave me a framework for turning
my startup ideas into concrete reality.
Megan Berwick
Founder, Stealth Startup
Megan Berwick
Founder, Stealth Startup
MVP Design Hacks gave me the skills and confidence to quickly validate my ideas & build a product that our customers love and need.
Amanda Pouchot
Founder, Stealth Startup
Fantastic methodology – the ROI you’ll see is a no-brainer.
Ofer Leidner
President, Happify
Testimonials
Слайд 110Testimonials from startup founders
This program gave me a framework for turning
my startup ideas into concrete reality.
Megan Berwick
Founder, Stealth Startup
Megan Berwick
Founder, Stealth Startup
MVP Design Hacks gave me the skills and confidence to quickly validate my ideas & build a product that our customers love and need.
Amanda Pouchot
Founder, Stealth Startup
Fantastic methodology – the ROI you’ll see is a no-brainer.
Ofer Leidner
President, Happify
This program was invaluable in helping us connect ideas & prototypes to the needs of a real audience.
Ori Ratner
Co-founder, Pedago
Testimonials
Слайд 111Testimonials from startup founders
This program gave me a framework for turning
my startup ideas into concrete reality.
Megan Berwick
Founder, Stealth Startup
Megan Berwick
Founder, Stealth Startup
MVP Design Hacks gave me the skills and confidence to quickly validate my ideas & build a product that our customers love and need.
Amanda Pouchot
Founder, Stealth Startup
Fantastic methodology – the ROI you’ll see is a no-brainer.
Ofer Leidner
President, Happify
This program was invaluable in helping us connect ideas & prototypes to the needs of a real audience.
Ori Ratner
Co-founder, Pedago
We created and tested our MVP in record time.
An invaluable investment that’s still paying off.
Ranan Lachman
CEO, Pley
Testimonials
Слайд 112Take the Next Step
schedule your complimentary
15-minute coaching session
Click here or
go directly to
http://amyjokim.com/schedule
http://amyjokim.com/schedule
