Maximize Mobile презентация

Subscriber Base (Mn)

Source: Portion Research

Half the ‘Mobile World’ will be in ASIA
Over 50% of new subscriber additions worldwide will be from China, India, Indonesia and Brazil

Markets

14%

Emerging Markets

20%

<

Growth in Mobile Data Traffic (X);
CAGR Mobile App User Base (%)

Worldwide Average 13X; 30%
Source: VNI, CISCO

Emerging Markets will race ahead
Growing faster on both Mobile App Users & Mobile Data Consumption

that deliver exceptional ROI

AudiencePro™ - Next Wave of Audience Targeting

Engage Users with Impactful
Rich-Media Ads & Smarts Rewards

Unparalleled Reach across Emerging Markets

(RTB) & Hybrid Mediation maximizes global revenues

High eCPMs through standards compliant Rich Media Ads

Partner for Emerging Markets by using mediation adaptors

Information) & Opt-Out built in

AudiencePro™ - Leverage Subscriber Data for Advertising

Basic Parameters
Real Time Balance
ARPU
City
Gender / Age Group
Roaming Status

Advanced Parameters
Home / Office / Current location (Cell ID based)
Site / App usage
Device Age on Network
VAS Genre
Influencers

Boost Mobile Content ARPUs with Subscriber Balance based Ads

Generate Ad Revenue from subscriber Home & Office Location

Grow Mobile Internet data usage with SmartRewards

East & Africa

Unclutter your site with Space Optimized Rich Media Ad Formats

Comprehensive Monetization across Apps & Sites

Professional of the Year – Mobbys
#22 on Business Insider’s Most Important People in Mobile Advertising
#22 on India’s First Digital Power 100 – Impact
WAT Award – Mobile Entrepreneur of the Year



Company:
Media Company of the Year - MMA Smarties
Red Herring Top 100 - Asia
Fastrack Top 20 Startup – Techcircle
Fastest Growing Company in the Portfolio – IDG Ventures