your clients to do your job
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Give away the farm to get the ranch Why you should teach your clients to do your job презентация
Содержание
- 1. Give away the farm to get the ranch Why you should teach your clients to do your job
- 2. I’m Mendel GoDaddy Evangelist @ifyouwillit | mendel.me
- 3. What’s on tap? The perfect client relationship.
- 4. What makes a perfect client relationship? tPhoto Credit: https://www.flickr.com/photos/11051875@N08/1249934882/ - The Mandarin via Compfight
- 5. Mutual trust and respect. Tweet: @ifyouwillit | #wcmpls
- 6. Passion. Tweet: @ifyouwillit | #wcmpls
- 7. Willingness to learn. Tweet: @ifyouwillit | #wcmpls
- 8. Engagement & Communication. Tweet: @ifyouwillit | #wcmpls
- 9. Vision. Tweet: @ifyouwillit | #wcmpls
- 10. Partnership. Tweet: @ifyouwillit | #wcmpls
- 11. How your clients find you. Photo Credit: https://www.flickr.com/photos/65911944@N00/28272881/ - jmso via Compfight
- 12. Simplified buying process Tweet: @ifyouwillit | #wcmpls
- 13. Your customer’s buying process Tweet: @ifyouwillit | #wcmpls
- 14. Your client discovers you here. Tweet: @ifyouwillit | #wcmpls
- 15. How do you find clients? Photo Credit: https://www.flickr.com/photos/67509007@N00/5892977434/ - mr.skeleton via Compfight
- 16. Typical tools for finding clients. Tweet: @ifyouwillit | #wcmpls
- 17. Finding clients can be hard! Photo Credit:https://www.flickr.com/photos/37386299@N08/6050476994/ CWhatPhotos via Compfight Tweet: @ifyouwillit | #wcmpls
- 18. Once work starts, there are questions.
- 19. Many questions.
- 20. About the website...
- 21. “How do I add a new menu item?” Tweet: @ifyouwillit | #wcmpls
- 22. “Can I edit this website myself?” Tweet: @ifyouwillit | #wcmpls
- 23. “How do I add my menu to my website?” Tweet: @ifyouwillit | #wcmpls
- 24. And about your craft...
- 25. “That’s such a simple change, why does it cost so much?” Tweet: @ifyouwillit | #wcmpls
- 26. “That takes how many hours? I can’t
- 27. “C’mon, aren’t you going to cut me a break?” Tweet: @ifyouwillit | #wcmpls
- 28. How do we answer these questions?
- 29. “How do I add a new menu
- 30. “Can I edit this website myself?” Education: What is WordPress? Tweet: @ifyouwillit | #wcmpls
- 31. “How do I add my menu to
- 32. “That’s such a simple change, why does
- 33. “That takes how many hours? I can’t
- 34. “C’mon, aren’t you going to cut me
- 35. What if we could...
- 36. teach as a part of the sales process? Tweet: @ifyouwillit | #wcmpls
- 37. create an understanding of core industry / trade concepts? Tweet: @ifyouwillit | #wcmpls
- 38. level up client knowledge while prospecting and onboarding? Tweet: @ifyouwillit | #wcmpls
- 39. Spoiler alert: We can! Tweet: @ifyouwillit | #wcmpls
- 40. Lets create a workshop.
- 41. Find an audience in your vertical. Tweet: @ifyouwillit | #wcmpls
- 42. Finding an audience Chamber of
- 43. Design the workshop to address common questions. Tweet: @ifyouwillit | #wcmpls
- 44. Anatomy of a class Common Questions: Can
- 45. Find a free venue at a coworking location, library, etc. Tweet: @ifyouwillit | #wcmpls
- 46. Advertise the workshop to those within the vertical you serve. Tweet: @ifyouwillit | #wcmpls
- 47. List all expectations Supplies needed
- 48. Exchange contact details. Tweet: @ifyouwillit | #wcmpls
- 49. Follow up! Tweet: @ifyouwillit | #wcmpls
- 50. Something interesting has happened.
- 51. Aligned yourself as an expert. Tweet: @ifyouwillit | #wcmpls
- 52. You’ve become the goto. Tweet: @ifyouwillit | #wcmpls
- 53. You’ve established new meaningful relationships. Tweet: @ifyouwillit | #wcmpls
- 54. You’ve spent $0 Tweet: @ifyouwillit | #wcmpls
- 55. The moral?
- 56. Humans love the feeling of empowerment. Tweet: @ifyouwillit | #wcmpls
- 57. Solve for client empowerment and new business will come easily. Tweet: @ifyouwillit | #wcmpls
- 58. Lets talk Q & A Tweet: @ifyouwillit | #wcmpls
- 59. I’m Mendel mendel.me/presentations @ifyouwillit
I’m Mendel
GoDaddy Evangelist
@ifyouwillit | mendel.me
Слайд 3What’s on tap?
The perfect client relationship.
How your clients find you.
How you
find your customers.
A new approach.
Q&A
A new approach.
Q&A
Tweet: @ifyouwillit | #wcmpls
Слайд 4What makes a perfect client relationship?
tPhoto Credit: https://www.flickr.com/photos/11051875@N08/1249934882/ - The Mandarin
via Compfight
Слайд 11
How your clients find you.
Photo Credit: https://www.flickr.com/photos/65911944@N00/28272881/ - jmso via Compfight
Слайд 15
How do you find clients?
Photo Credit: https://www.flickr.com/photos/67509007@N00/5892977434/ - mr.skeleton via Compfight
Слайд 17Finding clients can
be hard!
Photo Credit:https://www.flickr.com/photos/37386299@N08/6050476994/ CWhatPhotos via Compfight
Tweet: @ifyouwillit |
#wcmpls
Слайд 26“That takes how many hours? I can’t believe it takes that
long!”
Tweet: @ifyouwillit | #wcmpls
Слайд 29“How do I add a new menu item?”
Education: How to create
a page and menu item
Tweet: @ifyouwillit | #wcmpls
Слайд 31“How do I add my menu to my website?”
Education: How to
create a page and upload an image or PDF
Tweet: @ifyouwillit | #wcmpls
Слайд 32“That’s such a simple change, why does it cost so much?”
Education:
Scope and effort
Tweet: @ifyouwillit | #wcmpls
Слайд 33“That takes how many hours? I can’t believe it takes that
long!”
Education: Effort
Tweet: @ifyouwillit | #wcmpls
Слайд 34“C’mon, aren’t you going to cut me a break?”
Education: Development as
a professional craft.
Tweet: @ifyouwillit | #wcmpls
Слайд 42
Finding an audience
Chamber of commerce
Meetup.com group
Trade association
Neighborhood business association
SMB organization
SBA
SBDC
SCORE
Tweet: @ifyouwillit
| #wcmpls
Слайд 44Anatomy of a class
Common Questions:
Can I edit this website myself?
How do
I add a new menu item?
How do I add my menus to my website?
That’s such a simple change, why does it cost so much?
That takes how many hours? I can’t believe it takes that long!
C’mon, aren’t you going to cut me a break?
How do I add my menus to my website?
That’s such a simple change, why does it cost so much?
That takes how many hours? I can’t believe it takes that long!
C’mon, aren’t you going to cut me a break?
Class curriculum
Introduction
What is WordPress?
WordPress basics (building a site):
Setting up your first site.
Pages & posts
Uploading images / PDFs
Menus
What’s a plugin?
What’s a widget?
What’s a theme?
For more information: Community resources
For additional help: Your website / contact
Tweet: @ifyouwillit | #wcmpls
Слайд 47
List all expectations
Supplies needed
Financial obligation (for cost of hosting and domain)
What
will and won’t be covered
What will be completed during the event
Length of event
Logistics
What will be completed during the event
Length of event
Logistics
Tweet: @ifyouwillit | #wcmpls
Слайд 57Solve for client empowerment and new business will come easily.
Tweet:
@ifyouwillit | #wcmpls
