Turn your app into a mobile growth engine Alex Austin презентация

? Units 93

Слайд 1Turn your app into
a mobile growth engine

Alex Austin


Слайд 2


Слайд 6?
Units
93


Слайд 750,000


Слайд 8your work begins at launch


Слайд 9your mobile app
is
a growth engine


Слайд 10your mobile app
is
a growth engine


Слайд 11







Paid
Affiliate
Blood, sweat, tears
App stores
Viral
Awareness
Share
Activate
Download


Слайд 12







Paid
Affiliate
Blood, sweat, tears
App stores
Viral
Awareness
Share
Activate
Download


Слайд 13







Paid
Affiliate
Blood, sweat, tears
App stores
Viral
Awareness
Share
Activate
Download


Слайд 14







Paid
Affiliate
Blood, sweat, tears
App stores
Viral
Awareness
Share
Activate
Download


Слайд 16







Paid
Affiliate
Blood, sweat, tears
App stores
Viral
Awareness
Share
Activate
Download


Слайд 17affiliate

Instacart & Yummly


Слайд 18
Thanks for joining Austin on TwoDots! Get started with some extra

free Moves & Bombs on us!


Branch link created that stores meta-data
from Yummly shopping cart


Слайд 19
Share & Get Free Moves!
Call it Quits!
Your friend, Evan, joined TwoDots.

Thanks for sharing the game - here’s free Moves & Bombs! Start playing with him now!

Branch link completed, user brought to items from
Yummly recipe upon first opening Instacart


Слайд 20don’t force it


Слайд 23email

8tracks


Слайд 27







Paid
Affiliate
Blood, sweat, tears
App stores
Viral
Awareness
Share
Activate
Download


Слайд 28personalization

HotelTonight


Слайд 31personalization

Gogobot


Слайд 32Regular Onboarding


Слайд 33Personalized Onboarding Using Branch Links


Слайд 3478%
Conversion to signup


Слайд 35contextual links

Allthecooks


Слайд 36Choose a channel to share recipe
Deep link is generated for message


Слайд 37Link takes user to app store directly
Upon first open, user is

brought to recipe

Слайд 38







Paid
Affiliate
Blood, sweat, tears
App stores
Viral
Awareness
Share
Activate
Download


Слайд 39natural sharing

The League


Слайд 41
Invite a friend to skip the line


Слайд 42simple k-factor


Слайд 43







Paid
Affiliate
Blood, sweat, tears
App stores
Viral
Awareness
Share
Activate
Download
%


Слайд 44







Paid
Affiliate
Blood, sweat, tears
App stores
Viral
Awareness
Share
Activate
Download
%


Слайд 45







Paid
Affiliate
Blood, sweat, tears
App stores
Viral
Awareness
Share
Activate
Download
%


Слайд 46= k-factor
%
%
%
x
x
activation
share
influenced download


Слайд 47summary


Слайд 48measure the download source


optimize the welcome


make sharing align with the product


iterate


Слайд 49questions
alex@branch.io
@illustriousalex


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