3 Reasons Why CEOs Can’t Ignore Glassdoor презентация

Содержание

Слайд 13 Reasons Why
CEOs Can’t Ignore Glassdoor

Слайд 2Webinar Tips for Attendees
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Слайд 3Featured Speakers
Mike Walsh
Senior Product Marketing Manager at Glassdoor
Roberta Matuson
“The Talent Maximizer®” at

Matuson Consulting

Слайд 4Poll Results


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Слайд 5New Game In Town
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Consulting

Слайд 6Look Familiar?
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Слайд 7It’s Time…
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Слайд 8True Cost of Employee Turnover
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Matuson Consulting

Слайд 9Ignorance is Bliss or is It?
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© Matuson Consulting

Слайд 10www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting

There

Are No Secrets

Слайд 11Brand Management
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Слайд 12Talent Acquisition
Recruitment
Talent Magnetism
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Слайд 13Leverage Happiness
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Слайд 14Customer Satisfaction
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Слайд 15Can Employee Affection Be Bought?
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Matuson Consulting

Слайд 16What Top Talent Seeks
Sense of purpose
Feeling valued
Respect
Flexibility
Recognition
Opportunities to learn and grow
Fair

compensation
A great boss!

www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting

Слайд 17Hit Your Mark!
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Слайд 18Small Budget: Big Results

You don’t have to have a Google sized

wallet to create a magnetic workplace.

www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting

Слайд 19Your Next Move
Request Complimentary Talent Magnetism Assessment tool.
Get out of your

office and into your community.
Always be on the hunt for talent.
Call for a lifeline.
First 5 people who ask will receive free 30 minute phone consultation.

www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting

Слайд 20Parting Thought…
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Слайд 21

Join the conversation and let your employer perspective be heard!

Слайд 22
3 Reasons Why
CEOs Can’t Ignore Glassdoor

Слайд 23

Investors Care About
Company Reputation

Слайд 24

Reason #1: Investors Care About Company Reputation

THE LEADERSHIP IMPACT


900%
74%
Well-Led Companies
Poorly-Led
Companies
15-20%
of the variance

in a company’s performance
comes down to leadership

Слайд 25Reason #1: Investors Care About Company Reputation



~ Battery Ventures,
Retweeted

Слайд 26Case Study: Cornerstone OnDemand






Best Medium-Sized
Company to Work For
4.6 out of 5.0
overall

company rating

#4

2014

Employee engagement campaign
resulted in 136 reviews in 30 days

3X increase (346%) in job seeker traffic and awareness year-over-year

Слайд 27

Engaged Employees
Are More Productive

Слайд 28

agree their perception of a company improves after seeing an employer

respond to a review


Reason #2: Engaged Employees Are More Productive


69%
of Glassdoor members

Слайд 29Case Study: Zillow





Best Places to Work
4.2 out of 5.0
overall company rating
#33
2015

Слайд 30
Action Plan: Respond to Reviews
Respond Promptly (monthly or quarterly)
Welcome All Feedback
Address

Specific Issues
Be Considerate
Promote the Positive




Download our Responding to Reviews eBook to learn how to reinforce your employer brand by leveraging your reviews.

PRO TIP:

Слайд 31

Knowledgeable Job Candidates
Are Easier to Recruit

Слайд 32
are likely to apply to a job if an employer actively manages

its employer brand.

Reason #3: Knowledgeable Candidates Are Easier to Recruit


94%
of job seekers

Слайд 33Case Study: Edelman






Best Places to Work
4.1 out of 5.0
overall company rating
#43
2015
Employee

engagement campaign
resulted in 136 reviews in 30 days

3X increase (346%) in job seeker traffic and awareness YOY

Слайд 34Case Study: Edelman





Best Places to Work
4.1 out of 5.0
overall company rating
#43
2015
“It

was truly stunning to learn that I was the third ranked CEO of a major company in employee approval ratings, just behind the CEOs of LinkedIn and Ford. To all of the Edelman colleagues who said in the Glassdoor survey that they approved of my leadership, thank you. Your enthusiasm, dedication and desire to excel get me out of bed every day determined to do better than the day before.” ~ Richard Edelman, Edelman President and CEO

Слайд 35
Summary: 3 Reasons Why CEOs Can’t Ignore Glassdoor


Investors Care About

Company Reputation


Know what’s being said about you and your company



Engaged Employees Are More Productive


Use Glassdoor to build your brand, respond to reviews and join the conversation



Knowledgeable Job Candidates Are Easier to Recruit


Use Glassdoor to analyze the
competition, target ideal-fit job
seekers and win the war for talent


Слайд 36Action Plan: Utilize Glassdoor


Unlock your Glassdoor profile and see who is visiting

your profile for FREE!

Слайд 37Questions?

Слайд 38Question Time
Presenter’s Contact Information:

Roberta Matuson Phone: 413-582-1840 Web: http://matusonconsulting.com Email: Roberta@matusonconsulting.com
Talent Magnetism: How to

Build a Workplace that Attracts and Keeps the Best.
Order Your Copy Now!
Sign up to receive a free monthly newsletter: The Talent Maximizer

www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting

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