Netflix is About To Enter This Major Streaming Market презентация

In just a few weeks, Netflix will launch in its first Asian market.

Слайд 1Netflix is About To Enter This Major Streaming Market


Слайд 2
In just a few weeks, Netflix will launch in its first

Asian market.

Слайд 3
Earlier this year the company said it would launch its service

in Japan…

Слайд 4And the company announced last week that the launch date will

be September 2.

Слайд 5
But Netflix is expanding across the globe, so why is Japan

so important?

Слайд 6Because Japan will be doorway for Netflix to enter new Asian

markets.

Слайд 7The company will use Netflix Japan to create original content with

local media creators, just as it does in the United States.

Слайд 8And Netflix has even created its first general manager position outside

of the U.S. for its Netflix Japan office.

Слайд 9The streaming media company’s potential lies in the amount of homes

with broadband connections in Japan.

Слайд 10Which top 36 million.


Слайд 11
And there are some good reasons to believe Japan is ready

for Netflix streaming.

Слайд 12A 2014 comScore report said that Japanese viewers spend four times

longer watching desktop videos — like YouTube — than U.S. users.

Source: comScore.


Слайд 13And a recent Wall Street Journal article noted that Japan’s average

Internet speeds are the third highest in the world.

Source: WSJ.


Слайд 14That’s great news for Netflix, because the Federal Communications Commission says

that higher Internet speeds correlate with higher data consumption.

Source: FCC.


Слайд 15But Japan isn’t a slam dunk for Netflix by any means.



Слайд 16Hulu left the country after being there for three years, and

local companies dominate the video content space.

Слайд 17But Netflix’s focus on creating original content for Asian consumers, and

Japan’s openness to video content should be a winning combination.

Слайд 18In fact, the Netflix Japan launch announcement already boosted the company’s

stock price last week.

Source: CNBC.


Слайд 19Now let’s hope Japanese consumers respond with similar enthusiasm.


Слайд 20

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