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How Can TV Providers Attract Millennials? презентация
Содержание
- 1. How Can TV Providers Attract Millennials?
- 2. It’s no secret that Millennials (people born
- 3. Many Millennials are part of the cord-cutting
- 4. Last year, 8.2% of former pay-TV customers
- 5. But a new survey from Altman Vilandrie
- 6. The survey found that when younger Millennials
- 7. … they were 23% less likely to cut the cord, or switch providers. Source: EPIX.
- 8. Being able to watch television programming on
- 9. Among people aged 18 to 24, who
- 10. And 47% of people aged 25 to
- 11. So if this is true, then why is cord cutting still growing?
- 12. Because about two-thirds of all consumers are
- 13. “… providers need to do a much
- 14. While TV Everywhere won’t convince all Millennials
- 15. The next billion-dollar iSecret
It’s no secret that Millennials (people born between1980 and 2000) are moving away from traditional pay-TV subscriptions.
Слайд 2It’s no secret that Millennials (people born between1980 and 2000) are
moving away from traditional pay-TV subscriptions.
Слайд 3Many Millennials are part of the cord-cutting trend, opting to piece
their television viewing experience together through over-the-top services, like Netflix.
Слайд 4Last year, 8.2% of former pay-TV customers ditched their television subscription
— an increase of 1.3% year-over-year.
Source: DigitalSmiths.
Слайд 5But a new survey from Altman Vilandrie & Co. and EPIX
shows that there may be a way to get Millennials interested in traditional pay-TV again.
Слайд 6The survey found that when younger Millennials (aged 18-24) knew that
they could watch their pay-TV service from their smartphones and tablets…
Слайд 8Being able to watch television programming on any device at any
time (known as TV Everywhere) is good at convincing Millennials to sign up for cable as well.
Слайд 9Among people aged 18 to 24, who don't have a cable
subscription, 54% were more likely to sign up if there was a TV Everywhere option.
Source: EPIX.
Слайд 10And 47% of people aged 25 to 34 were more likely
to sign up when TV Everywhere was offered.
Source: EPIX.
Слайд 12Because about two-thirds of all consumers are unaware of television providers’
TV Everywhere option.
Source: EPIX.
Слайд 13“… providers need to do a much better job of promoting
TV Everywhere and driving its usage or risk continued erosion of subscribers, especially millennials."
— Jonathan Hurd, Altman Vilandrie & Co.
Source: EPIX.
Слайд 14While TV Everywhere won’t convince all Millennials to sign up for
cable or satellite subscription, it appears the option could at least help curb the cord-cutting trend.
Слайд 15
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