5 Marketing Fails Never to Make on Shark Tank презентация

Here are 5 recurring marketing mistakes not to make on Shark Tank or anywhere else for that matter.

Слайд 1

5 Marketing Fails Never to Make on Shark Tank

SOLOMON/TURNER PR HTTP://WWW.SOLOMONTURNER.COM



Слайд 2 Here are 5 recurring marketing mistakes not to make on Shark

Tank or anywhere else for that matter.





Слайд 31. Failure to construct a clear, concise, business presentation.


Слайд 4You can be creative and funny but you still need to

get the buyers to the “tell me more” stage of the presentation. Many contestants lack this skill.



Слайд 52. Failure to know your numbers.




Слайд 6Entrepreneurs need to know their numbers for the last three years,

this year, this month, because...



Слайд 7Buyers and even sales prospects like to know they are doing

business with a growing firm as opposed to one headed in the wrong direction.



Слайд 83. Failure to know the competition, since...


Слайд 9 The Sharks dislike companies that do not have a competitive advantage,

a product or service hard to duplicate by a larger company.



Слайд 104. Failure to understand customer acquisition costs.


Слайд 11Business owners should know how much it costs to acquire a

new customer so they can make adjustments and price products accordingly and profitably.




Слайд 125. Failure to highlight strengths, hide weaknesses.


Слайд 13Refrain from arguing over minor, negative points. Don’t make it a

personality clash. Instead…



Слайд 14Focus on all the positives your product provides with solid facts,

figures and case studies. Then you will be ready to swim with The Sharks.



Слайд 15For more information contact…
Solomon/Turner PR, a St. Louis PR Firm
http://www.solomonturner.com
sturner@solomonturner.com
http://www.solomonturner.blogspot.com
314-205-0800
Photo courtesy

of neurope.eu

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