A mobile guide for презентация

> Average of $80 spend per head

> Total value of $1.04M per year

> Average value per business = $20,800
(based upon 50 participating businesses)

> Support services

> Supermarkets, Grocers, Giftstores, Butchers

> Service Stations, Mechanics, Hardware

> Doctors, Dentists, Vets, Chemists

> Everone, as money moves through the
local economy

> Total value of $1.04M per year

> Average value per business = $20,800
(based upon 50 businesses)

> Total value of $1.04M $1.28M per year ($240K increase)

> Average value per business = $20,800 $25,600
(based upon 50 businesses)

Economic status of tourism in Peterborough:

The best means to increase visitation will be to draw consumers into Peterborough as they travel the greater region (linking with Broken Hill, Flinders Ranges, Clare, Port Pirie etc).

To increase Peterborough’s visitation by 20%, we need to entice only one in forty-three visitors (2.3%) to Broken Hill to overnight in Peterborough.

By packaging the region’s assets into a number of full day, self drive itineraries,
we can:

> provide the tourist with an easy
way to access the region’s assets,

> engage more consumers to stay overnight.

> present Peterborough as an
experience rich region,

> The massive uptake of mobile devices by the
consumer market

> Tourists now make decisions about
destinations whilst in transit

> A live business directory with
linkage to accommodation
booking sites.

> A Latest News wall to present
events and fresh information
about the community.

> Live GPS mapping showing user
position, touring routes and asset
and business profiles.

Solution:

> The Barossa Valley

> McLaren Vale

> The Adelaide Hills

> The Limestone Coast

These guides are currently patronized by over 50,000 consumers per year.

> Port Pirie

> Flinders Ranges

> Clare Valley

> Burra

As the network grows, the consumer will be provided seamless support as they travel from region to region.

This will further strengthen Peterborough’s position as an asset to the State’s tourism offering.

Steamtown:

> A comprehensive presentation of Steamtown
assets, history and culture.

> Contains a GPS live map showing the park layout,
with direct linkage to rich content about key
assets.

Welcome:

> A short passage welcoming the consumer to the
region, and explaining how to use the guide.
> A map of the region is also presented, showing
all business and asset locations as well as user
position.
> Direct linkage to the Peterborough regional
website is also provided.

Mobile app:

Two night stay:

> An expanded itinerary which provides two
days of experience, engaging the tourist to
visit the region and stay for two nights.

Getting here:

> A series of profile providing information
about regional partners (Clare, Flinders,
Broken Hill etc).

> Includes GPS live route maps supporting the
self drive tourist as they travel to
Peterborough.

Mobile app:

Favourites:

> Tourists can tag business profiles, adding
them to the Favourites section, generating a
list and map showing only tagged
businesses.

Mobile app:

> Business name

Business opportunity:

> Phone number

> Email

> Website

> Address

> GPS pin on map

This services has been provided free of charge by Peterborough Tourism.

> Stronger presentation
in the Directory

Business opportunity:

> Logo

> Hero shot

> 500 words text

> 20 image photo-gallery

> Ability to contribute to the
Latest News wall

> Stronger presentation
in the Directory

> Inclusion as a featured business within
the Self Drive itineraries

> Upgrade to mini-website

Business opportunity:

> Tourists are directly encouraged to
patronize the business during their
stay in Peterborough.

> The Business map pin is also featured
on the self drive map.

> A call to action, with web address and QR
code, will be featured on all
Peterborough council tourism print
materials and at the Visitor information
Centre.

> All South Australian mobile apps
(Barossa, McLaren Vale, Limestone
Coast, Adelaide Hills etc) will promote
the Peterborough program. Currently
50,000 users per annum.

> These print materials will be made
available at Visitor Information Centres
of neighboring regions, and other
relevant sites.