Слайд 1
Modern Scientific and Technical Communication
Dr. Alina A. Alexeeva
alina.alexeeva@gmail.com
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 2Structure of the Course
Oral scientific and technical communication
Written scientific and technical
                                                            
                                    communication
                                
                            							
							
							
						 
											
                            Слайд 3
What is your motivation to attend these lessons?
Have you ever had
                                                            
                                    any experience in written/oral scientific/technical communication?
If yes, tell us a little bit about it.
                                
                            							
														
						 
											
                            Слайд 4Oral vs. written communication
Aims: to inform or persuade?
Style: formal or semi-formal?
Structure?
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 5Oral scientific and technical communication
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 6Presentation is like a sweet
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 7
2. Form of the presentation 
1. Contents of the speech 
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 8Contents of the speech
Deep ideas
Choice of information
Structure 
Logics
                                                            
                                                                    
                            							
														
						 
											
											
                            Слайд 10Form of the presentation
Physical aspect:
muscular relaxation
breath
body language (gestures, postures, and movement)
                                                            
                                    
articulation
                                
                            							
														
						 
											
                            Слайд 11Form of the presentation
Psychological aspect:
anxiety management
making contact with the audience
appropriate answers
                                                            
                                    to the questions 
                                
                            							
														
						 
											
                            Слайд 12Form of the presentation
Language aspect:
correct use of grammar structures, words and
                                                            
                                    expressions, correct pronunciation etc. 
rhetorical techniques
                                
                            							
														
						 
											
                            Слайд 13Form of the presentation
Visual aspect:
contents and design of slides
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 14Speech anxiety (stage fright)
speaker–audience opposition
fear of rejection
excitement    
                                                            
                                       paralyzing fear
                                
                            							
														
						 
											
                            Слайд 15Ways of relaxation
breath exercises
physical exercises
                                                            
                                                                    
                            							
														
						 
											
											
                            Слайд 17Breath exercises
Ex. 1
As you inhale, draw your shoulders and elbows back.
                                                            
                                    Hold your breath for 2 sec., then exhale abruptly. 
                                
                            							
														
						 
											
                            Слайд 18Breath exercises
Ex. 2
Inhale energetically for 4 sec., straining all your muscles.
                                                            
                                    Then exhale and relax all the muscles for 4-6 sec. 
                                
                            							
														
						 
											
                            Слайд 19Breath exercises
Ex. 3
Place a hand on your lower belly. Inhale deeply
                                                            
                                    into your lower belly. Feel the hand rising as your belly fills. Don’t let your chest and shoulders rise.
                                
                            							
														
						 
											
                            Слайд 20Breath exercises
Ex. 4
Sit down on a chair and bend over so
                                                            
                                    that your body would lie on your laps. Inhale slowly – your body will rise; exhale pronouncing “pf-f-f”.
                                
                            							
														
						 
											
                            Слайд 21Breath exercises
Ex. 5
Inhale into your lower belly. Puff out your cheeks.
                                                            
                                    Blow the air out of your cheeks through the narrow hole in your mouth. Do it slowly and with noise. 
                                
                            							
														
						 
											
                            Слайд 22Muscular relaxation
Ex. 1
This exercise can be done in standing, lying or
                                                            
                                    sitting position. Strain every muscle of your body for 5 sec. Then relax completely for the next 5 sec. 
                                
                            							
														
						 
											
                            Слайд 23Muscular relaxation
Ex. 2
Adopt an uncomfortable pose. Try to feel the place
                                                            
                                    where there is a painful point in your body. Use only your mind to relax this muscle without changing your position. 
                                
                            							
														
						 
											
											
                            Слайд 25Know your audience 
Who are these people?
What do they expect from
                                                            
                                    your presentation?
What do they already know?
What don’t they know yet?
What information will be useful for them? What information will be redundant?
                                
                            							
														
						 
											
											
                            Слайд 27The Pyramid Principle
Multilevel system (the lower the level, the more details
                                                            
                                    it has)
Executive summary as the peak of the pyramid
Supporting arguments
Inductive reasoning
Deductive reasoning
                                
                            							
														
						 
											
											
											
                            Слайд 30Gandapas structure of the presentation
Introduction (20%)
Body (60%)
CLIMAX
Conclusion (20%)
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 31Minto model + Gandapas model =
Introduction (20%)
Body (60%)
Conclusion (20%)
                                                            
                                                                    
                            							
														
						 
											
											
                            Слайд 33Credit Requirements
12 ninety-minute lessons attended
1 prepared presentation
1 text written at home
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 34Introduction
Self-presentation
Structure of the presentation
Question(s)
Joke
Interesting fact connected with the topic
Story connected with
                                                            
                                    the topic
Expression of feelings
Compliment to the audience
Using of “in-group/out-group” principle
                                
                            							
														
						 
											
                            Слайд 35Conclusion
Summary of the presentation
Prospects 
Question(s)
Joke
Story connected with the topic
Expression of feelings
Compliment
                                                            
                                    to the audience
Using of “in-group/out-group” principle
Aphorism
Appeal
                                
                            							
														
						 
											
											
											
                            Слайд 38Logos
appeal to logical reasoning ability of speakers, the message by which
                                                            
                                    you attempt to reason with your audience
                                
                            							
														
						 
											
                            Слайд 39Logos
facts
case studies
statistics
experiments
logical reasoning
analogies
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 40Pathos
appeal to beliefs and feelings 
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 41Ethos
the speaker’s character, credibility, and authority 
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 42Ethos
trustworthiness
expert testimony
reliable sources
fairness 
                                                            
                                                                    
                            							
														
						 
											
											
											
                            Слайд 45Argument Structure
A premise (or premiss) of an argument is something that
                                                            
                                    is put forward as a truth, but which is not proven. 
A conclusion (or claim) is the statement with which you want the other person to agree.
Inferences are further statements between the conclusion and the premises which translate the premises into the conclusion.
                                
                            							
														
						 
											
                            Слайд 46Premises
There may be two or more premises in any argument.
If you
                                                            
                                    are making an argument, you should be ready to defend any of your own premises.
If you want to attack another person's argument, you can challenge the truth of their premises. 
                                
                            							
														
						 
											
                            Слайд 47Types of Logical Proofs
Argument from sign
Argument from induction
Argument from cause
Argument from
                                                            
                                    deduction
Argument from historical, literal, or figurative analogy
Argument from definition
Argument from statistics 
                                
                            							
														
						 
											
                            Слайд 48Argument from Sign
Certain 
e.g. Fever is a sign of illness. 
Probable
                                                            
                                    
e.g. The growing problem of obesity in America is a sign that a growing number of Americans are eating high calorie diets ... 
                                
                            							
														
						 
											
                            Слайд 49Argument from Induction
A large percentage of home schooled children perform above
                                                            
                                    national averages on standardized tests. 
Home schooled children receive a superior education. 
                                
 
                            							
														
						 
											
                            Слайд 50Argument from Cause
Children are violent as a result of playing violent
                                                            
                                    video games. 
                                
                            							
														
						 
											
                            Слайд 51Argument from Deduction
Teachers want students to succeed in their studies. 
Mary
                                                            
                                    is a teacher.
 She wants you to succeed in this class. 
                                
 
                            							
														
						 
											
                            Слайд 52Argument from Analogy
e.g., if we use a comparison between Stalin and
                                                            
                                    Putin to analyze current events or predict future events in Russia
                                
                            							
														
						 
											
                            Слайд 53Argument from Definition
The interpretation of what constitutes “life” will have a
                                                            
                                    significant bearing on the treatment of embryos for the purposes of stem cell research. 
                                
                            							
														
						 
											
                            Слайд 54Argument from Statistics
The USA should end draft registration because it costs
                                                            
                                    $27.5 million dollars per year. 
                                
                            							
														
						 
											
                            Слайд 55Types of Proof Connected with Ethos and Pathos
Argument from Authority
CLAIM: California
                                                            
                                    will have an earthquake. 
SUPPORT: Professors and scientists say so.
 
Motivational Proofs
CLAIM: You should support this candidate.
SUPPORT: This candidate can help you get job security and safe neighborhoods.
 
Value proofs 
CLAIM: The curriculum should be multicultural.
 SUPPORT: A multicultural curriculum will contribute to equality and acceptance. 
                                
                            							
														
						 
											
                            Слайд 56Toulmin’s Argument Model
Claim
Grounds (data)
Warrant
Backing
Qualifier
Rebuttal
                                                            
                                                                    
                            							
														
						 
											
                            Слайд 57Toulmin’s Argument Model
Claim
You should use a hearing aid.
Grounds (data)
Over 70% of
                                                            
                                    all people over 65 years have a hearing difficulty.
Warrant
A hearing aid helps most people to hear better.
Backing
Hearing aids are available locally.
Qualifier
Hearing aids help most people.
Rebuttal
There is a support desk that deals with technical problems.
                                
                            							
														
						 
											
											
                            Слайд 59 Home task
Be ready to show breath/muscular relaxation exercises.
(For 5 students):
                                                            
                                    make a presentation to win a grant for your research.