Meerkat & Periscope Tips & Use Cases!
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What is MOBILE LIVE Broadcasting? презентация
Содержание
- 1. What is MOBILE LIVE Broadcasting?
- 2. Brian Fanzo – Millennial Keynote Speaker Change
- 3. Broadcast Live Streaming isn’t New! Ustream YouTube LiveStream Google Plus Hangouts Justin.TV QiK
- 4. Live MOBILE Broadcasting IS NEW! Feb 27th
- 5. What’s so NEW? Mobile Enabled with 1-Click
- 6. Too Early to Say Who Will Be the Winner or If There Will Be!
- 7. Periscope Interface
- 8. Meerkat Interface:
- 9. Use Cases: Breaking News
- 10. @Hootsuite – HootsuiteLife Campaign live stream from every office!
- 11. Exclusivity
- 12. Schedule – Go Live – Save - Analyze
- 13. Too Early to Call One a Winner:
- 14. Personal Branding & Storytelling
- 15. Live Events
- 16. Boardroom – Lockeroom - Backstage
- 17. Interview – Stream – Q & A
- 18. Web Interface
- 19. Live Streaming Success: “Think Like A Fan”
- 20. Focus on a Video Strategy Not a
- 21. Tips & Things To Know Meerkat
- 22. Things to Know Periscope Hearts are from
- 23. Q & A Brian Fanzo @iSocialFanz
Brian Fanzo – Millennial Keynote Speaker Change Evangelist Technology & Social Business Millennial Worked for Department of Defense for 9 years managing Cyber Security & Social Business Programs Grew a
Слайд 1What is MOBILE LIVE Broadcasting?
Presented by
Brian Fanzo @iSocialFanz
May 5, 2015
Social
Media Webinar
Слайд 2Brian Fanzo – Millennial Keynote Speaker
Change Evangelist
Technology & Social Business
Millennial
Worked for Department of Defense for 9 years managing Cyber Security & Social Business Programs
Grew a Cloud Startup from 256 to 600+ employees as a Technology Evangelist responsible for:
Social Business, Digital Marketing, Community Engagement, Social Media Marketing, Influencer Engagement, Social Selling & Personal Brand Building.
Partner of Broadsuite Media Hub:
Host #SbizHour & #CloudTalk Twitter Hangout Chats
Co-Host #SMACtalk Live Podcast
Host #iSocialTalks Podcast
Worked for Department of Defense for 9 years managing Cyber Security & Social Business Programs
Grew a Cloud Startup from 256 to 600+ employees as a Technology Evangelist responsible for:
Social Business, Digital Marketing, Community Engagement, Social Media Marketing, Influencer Engagement, Social Selling & Personal Brand Building.
Partner of Broadsuite Media Hub:
Host #SbizHour & #CloudTalk Twitter Hangout Chats
Co-Host #SMACtalk Live Podcast
Host #iSocialTalks Podcast
@iSocialFanz – Talks Fast & Tweets Faster
Слайд 4Live MOBILE Broadcasting IS NEW!
Feb 27th
iOS only with browser commenting
New Users
(after March 14) must manually follow other streamers!
Android Beta May 2015
Android Beta May 2015
March 26th
iOS only browser viewing no comments
New Users can automatically follow all twitter followers
Android Beta TBD
Слайд 5What’s so NEW?
Mobile Enabled with 1-Click
Cell Phones are powerful enough to
stream
Data Networks are strong enough
Integrated & Published to existing social network (Twitter)
Live Comments on Screen create engagement between audience & streamer in app on mobile device!
Data Networks are strong enough
Integrated & Published to existing social network (Twitter)
Live Comments on Screen create engagement between audience & streamer in app on mobile device!
Слайд 13Too Early to Call One a Winner:
Startup vs Social Network Backed
MEERKAT
Startup
Flexibility
Updated Frequently
Basic User Interface
Comments posted to Twitter
Gamification Focused
Schedule Posts
Allows #Katch to save videos if streamer wants
Updated Frequently
Basic User Interface
Comments posted to Twitter
Gamification Focused
Schedule Posts
Allows #Katch to save videos if streamer wants
PERISCOPE
Twitter Backed
Professional User Interface
Seamless Video Experience
Allows Private Streams
Comments can be limited to follower Only
Videos viewable for 24 hours after stream
Слайд 19Live Streaming Success:
“Think Like A Fan”
Backstage or Behind-the-Scenes Access
Q & A
with the Community
Breaking Exclusive News
Product Release Announcements
Omni-Channel w/ Hangouts / Webinars /Virtual Events!
Comment & Engage in Community & Partners Live Streams
Breaking Exclusive News
Product Release Announcements
Omni-Channel w/ Hangouts / Webinars /Virtual Events!
Comment & Engage in Community & Partners Live Streams
Слайд 20Focus on a Video Strategy Not a Tool Strategy!
The Apps and
Technology will change but a strategy for video & live events is key.
What can & can’t be put on video?
How do we make sure people around the live video understand it’s live and broadcasting?
What types of content would our audience like to see? (Think like a fan)
Who else can we empower to create video and streams? (Influencers, Different Locations/Departments)
DON’T OVER THINK VIDEO!
What can & can’t be put on video?
How do we make sure people around the live video understand it’s live and broadcasting?
What types of content would our audience like to see? (Think like a fan)
Who else can we empower to create video and streams? (Influencers, Different Locations/Departments)
DON’T OVER THINK VIDEO!
Слайд 21Tips & Things To Know Meerkat
You can Schedule Meerkats 24 hours
in advanced!
Meerkat has open API which allows other apps & software to leverage & support the community!
You can RT Streams to Twitter
Comments you can post to twitter or toggle off.
You can custom your end of stream message.
Meerkat has open API which allows other apps & software to leverage & support the community!
You can RT Streams to Twitter
Comments you can post to twitter or toggle off.
You can custom your end of stream message.
Слайд 22Things to Know Periscope
Hearts are from viewers who tap the screen
showing they like the stream
Share Stream with Followers
No Prescheduled Posts
Initial Live broadcast is posted to twitter
Comments visible during replay of video
Replay of video available on app by followers for 24 hours after stream.
Share Stream with Followers
No Prescheduled Posts
Initial Live broadcast is posted to twitter
Comments visible during replay of video
Replay of video available on app by followers for 24 hours after stream.
Слайд 23Q & A
Brian Fanzo
@iSocialFanz
703-659-5018
Bfanzo@Broadsuite.com
Podcasts: SMACtalk & iSocialTalks
www.iSocialFanz.com
www.MillennialCEO.com
