State of Search презентация

Содержание

Download bit.ly/unfriend-google

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OpenGraph
Your Key To Making Content Look Great
On Facebook & Beyond


State of Search

@mike_arnesen #StateOfSearch


Слайд 2Download
bit.ly/unfriend-google


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Mike Arnesen
Director of Analytics & Optimization
at SwellPath
google.com/search?mike+arnesen

@mike_arnesen #StateOfSearch


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We love
Google Announcements


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We love
Google Announcements


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I want to believe


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When I started in SEO…


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When I started in SEO…


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Making the web a better place


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Had my back. We were cool.

Google’s got my back


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“It’s Called Show Business, Not Show Friends.”
@ruthburr


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The Bait


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Google’s not our friend


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Let’s talk about
a new way of thinking


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Google’s not our friend



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Google’s not our friend
and that’s okay.


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Be wary of attachment


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“The root of suffering is attachment.”


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What if we never had to worry about Google’s updates?


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A Middle Path


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We are called on
to experiment


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HTTPs


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Sitelinks


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Analytics data


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Segment.io


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Is your channel mix out of balance?


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Coupon Craze


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You must be valuable


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Make Google get attached to you


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Tips and tricks don’t last


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The Bait


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We can do this on our own


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Learn to be okay with impermanence


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@mike_arnesen #StateOfSearch
Google’s not our friend.


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@mike_arnesen #StateOfSearch
Google’s not our friend.
It never was.


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@mike_arnesen #StateOfSearch
Google’s not our friend.
It never was.
And that’s okay.


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Thank you!

Mike Arnesen
Director of Analytics & Optimization
at SwellPath
google.com/search?mike+arnesen
Download: bit.ly/unfriend-google
@mike_arnesen #SMX | #23B1


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