REUTERS INSTITUTEDIGITAL NEWS REPORT презентация

RISJ Digital News Report 2015

Please note that Brazil is representative of an urban population rather than a national population.
Source: Internet World Stats www.internetworldstats.com internet population estimate 2014.

RISJ Digital News Report 2015

ALSO
Australia 58%
Ireland 52%
Finland 50%
Italy 44%

Q9a/b. Thinking specifically about when you look for news on a MOBILE/TABLET, which of the following statements most applies to you? Base: All who used a smartphone/tablet for news in the last week. UK = 899/675, US = 1005/521, Germany = 700/331, Finland = 775/391, Italy = 927/384, Australia = 1154/730

RISJ Digital News Report 2015

RISJ Digital News Report 2015

Q3. Which, if any, of the following have you used in the last week as a source of news? Base: various. NB: 2014 data for TV, Print, Online and Social has been estimated because of an issue with randomisation of responses in that year

RISJ Digital News Report 2015

Q3. Which, if any, of the following have you used in the last week as a source of news? Base: various. NB: 2014 data for TV, Print, Online and Social has been estimated because of an issue with randomisation of responses in that year

RISJ Digital News Report 2015

Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week in each country.

But averages hide stark splits between generations. Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print.

RISJ Digital News Report 2015

RISJ Digital News Report 2015

Q6a. Thinking about news in general, do you agree or disagree with the following statement? “I think you can trust most news most of the time”. Q6b. Thinking specifically about news sources that you use, do you agree or disagree with the following statement? “I think I can trust most of the news that I use most of the time”. Base: Total sample in each country

In the United Kingdom there is a tradition of impartiality backed up by strong regulation. The US TV news model is more partisan

41% (+6)
Access use Facebook weekly for finding sharing or discussing news. Facebook owns WhatsApp and Instagram

RISJ Digital News Report 2015

Q12Cii/Dii. You say you use Twitter/Facebook for news. Which of the following statements applies best to you? Base: Combined sample of UK, US, Italy, Australia, = Facebook=3560, Twitter = 861.

TOP ENGLISH PUBLISHERS IN FACEBOOK AND TWITTER

Facebook and other social outlets are driving more traffic to major news sites. Referrals from Facebook increased 42% in the last year to major English news sites.

Publishers are delighted at extra traffic but are concerned about over-reliance on Facebook and in particular about its algorithms, which are changing all the time and over which they have no control.

Short news clips (66%) are accessed most regularly; providing eyewitness testimony – particularly on a breaking story – or additional context. Live streams tend to be watched by those who are most interested in news

Of those who don’t use video, four in ten (40%) said they found reading quicker and more convenient, with 19% agreeing that videos rarely add anything useful to the text. Older groups are two- thirds as likely to express a preference for a bigger screen. Younger groups are more impatient about load times and preroll advertisements

RISJ Digital News Report 2015

Q5b. Which, if any, of the following have you used to access news in the last week ? Via online platforms (web, mobile, tablet, e-reader). Base: All markets 2015.

RISJ Digital News Report 2015

1 Weighted percentage calculated using population data from Internet World Stats and the World Bank: weighted = (country population * percentage adults * percentage accessed)/total population of all countries surveyed. Brazil is not included due to the absence of reliable data about its urban population. * Joint ventures , ** previously joint ventures now mainly locally owned y

A number of countries have shown a significant decline in newspaper purchase over the last two years including Germany (-9), Japan (-7), US (-7), and the UK (-8). In Japan much of that loss has come from under 35s

RISJ Digital News Report 2015

Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006; France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042.

RISJ Digital News Report 2015

Q7civ. What is the maximum price you would pay for a subscription to a digital-only news service – including full access to its website, apps, and any digital replicas of the newspaper? Base: All who had not paid for news in the last year UK = 1992, US = 1942, Spain = 1773, Australia = 1805.

13%
feel content valuable to them

28%
feel more negatively towards the news organisation

Key implications for industry

Potential implications for SOJC