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Basically, Google is swallowing the world… Source: Google, 2014 Is An Estimate

Слайд 1A Research Service By Business Insider
PLANET


Слайд 2Basically, Google is swallowing the world…
Source: Google, 2014 Is An Estimate


Слайд 3Google is now bigger than all newspapers, magazines
Source: Google, NAA, PIB


Слайд 4 Google dwarfs “big media”
Source: Company Filings, BI Intelligence estimates


Слайд 5Google is almost half the size of all global TV advertising
Source:

Google, PWC

Слайд 6Google makes all other digital ad platforms “also rans”
Source: Company Filings
Note:

Based on GAAP revenue.

Слайд 7Google’s Chrome browser is crushing Firefox and IE
Source: StatCounter


Слайд 8Google’s Android has peak-Windows-like market share
Source: IDC, Strategy Analytics, BI Intelligence

estimates

Слайд 9In Europe, Google has peak-Windows-like search share
Source: StatCounter


Слайд 10And people are noticing!
Source: StatCounter


Слайд 11(For Microsoft, DOJ attack was the beginning of the end)
Source: StatCounter



Слайд 12Almost all of Google’s revenue still comes from ads
Source: Google


Слайд 13Mostly search, lots of display, some video…
Source: Google, BI Intelligence estimates


Слайд 14Search clicks still growing fast but now decelerating
Source: Google


Слайд 15US desktop search queries are now shrinking
Source: comScore
Note: Explicit user initiated

search queries only.

Слайд 16But Google utterly dominates mobile search
Source: RKG


Слайд 17Remember when Google bought revenue-less YouTube?
Source: RKG


Слайд 18Now, YouTube dominates digital video
Source: comScore


Слайд 19YouTube also dominates digital video ads
Source: Company Filings, BI Intelligence estimates


Слайд 20YouTube is closing in on broadcast-network revenue
Source: News Reports, Company Filings,

BI Intelligence estimates

Слайд 21YouTube is even becoming meaningful to Google’s revenue!
Source: BI Intelligence estimates,

Credit Suisse

Note: Google does not break out revenues for its specific services.


Слайд 22Remember when Android was a little science project?
Source: Google


Слайд 23Now Android is the dominant global device platform
Source: Gartner, IDC, Strategy

Analytics, Company Filings, BI Intelligence estimates

Слайд 24Android fragmentation is becoming less of a problem
Source: Google


Слайд 25Android surpassed iOS mobile traffic this year
Source: Net Applications, August 2014


Слайд 26Android users now consume more ads than Apple users
Source: Opera Mediaworks


Слайд 27Android users are even catching up to Apple in eCommerce
Source: Monetate
Tablets
Phones



Слайд 28Google’s apps are now among the most-used
Source: comScore; September 2014, Age

18+, US Data


Слайд 29Google Play is catching up to Apple’s App Store in revenue
Source:

App Annie, Jana, BI Intelligence estimates

Apple App Store

Google Play


Слайд 30Google Play is paying out more and more to developers
Source: App

Annie, Jana, BI Intelligence estimates

Слайд 31Google Play will be ~7% of Google’s revenue this year
Source: BI

Intelligence estimates, Credit Suisse

Note: Google does not break out revenues for its specific services.


Слайд 32Google is so wildly successful that it’s throwing money at the

future…

Source: Google


Слайд 33Cute!
Source: Edudemic


Слайд 34(Some) connected cars will be a huge market
Source: SBD, GSMA
We Are

Here

Слайд 35Smart glasses (If at first you don’t succeed…)
Source: Wikipedia


Слайд 36Smart contact lenses
Source: Google


Слайд 37(Some) wearables poised to grow rapidly
Source: BI Intelligence estimates


Слайд 38Home snooping devices
Source: BI Intelligence estimates


Слайд 39 Huge growth expected for Internet of Things
Source: BI Intelligence Estimates


Слайд 40Super-fast Internet
Source: The Atlantic


Слайд 41Drones and robot projects, like “Project Wing”
Source: The Atlantic


Слайд 42And balloons bringing Internet access to everyone!
Source: The Atlantic


Слайд 43Gain access to all BI Intelligence reports,
forecasts, charts, and data.



Click here to sign up for a trial membership.




Слайд 44
intelligence.businessinsider.com
Tony Danova
Senior Research Analyst
BI Intelligence


Слайд 45Thank You!
intelligence.businessinsider.com


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