Journalism Blogs презентация

What is a blog?

Слайд 1Mindy McAdams, Professor
Department of Journalism
University of Florida
Gainesville, Florida, USA
JOURNALISM BLOGS


Слайд 2What is a blog?


Слайд 3What is a blog?
A personal diary? (Does a blog resemble a diary?)
The

same as a newspaper column? (Does each blog post resemble a columnist’s writing?)
What makes a blog different from other kinds of writing and other kinds of websites?

Слайд 4http://www.theguardian.com/society/patrick-butler-cuts-blog


Слайд 6Vocabulary: The blog


Слайд 7Vocabulary: A post on a blog


Слайд 8“The Lede is a blog that remixes national and international news

stories — adding information gleaned from the Web or gathered through original reporting — to supplement articles in The New York Times and draw readers in to the global conversation about the news taking place online.”

http://thelede.blogs.nytimes.com/


Слайд 9Updates
Links
http://thelede.blogs.nytimes.com/



Слайд 10YouTube video
Links
http://thelede.blogs.nytimes.com/



Слайд 11Web photos
Links
http://thelede.blogs.nytimes.com/



Слайд 12Links to outside sites Use of videos and photos Perspectives on the

news (instead of reporting the news)

Слайд 13“Generally, the blog author establishes a relationship based on trust with

his or her audience. This relationship is intentionally personal, in contrast to the professional objective detachment of a journalist … Bloggers, however, speak directly to their readers. ‘The personalities of the writers come through. That is the essential element of blog writing’ (Winer, 2003).”

Armstrong and McAdams (2009)


Слайд 14Please open this URL:

http://bit.ly/mmjblogs


Слайд 15What do the blogs have in common?
On each post
On the blog

pages

How are the blogs different?


Слайд 16Questions
Is there a set length for each blog post?
Can a blog

have more than one author?
Do all blog posts have links?
In one blog, do the individual posts differ a lot, or not much?
Do all posts receive about the same number of comments?
Are the paragraphs typically short, or are they long?

Слайд 17Audience
Tone
Links
Images and video
Comments
Frequency
Considerations


Слайд 18Audience


Слайд 21Images and Videos


Слайд 23Comments


Слайд 24Frequency


Слайд 25Audience
Tone
Links
Images and video
Comments
Frequency
Considerations


Слайд 26This URL contains your assignment:


http://bit.ly/mmjblogex


Слайд 27JOURNALISM BLOGS
Mindy McAdams
mmcadams@jou.ufl.edu
Twitter: @macloo


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