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Engagement Marketing:Winning in the Digital Age презентация
Содержание
- 1. Engagement Marketing:Winning in the Digital Age
- 3. You the Marketer
- 4. Business Marketer vs Consumer Marketer
- 5. Engage < 1m people vs Engage > 1m people
- 6. Practitioner vs Leader
- 7. Acquisition vs Engagement
- 8. 1. SuperProfile 2. Forrester 3. Edelman Research
- 9. So what should a marketer do?
- 10. So what should a marketer do?
- 12. Eat food, mostly plants, not too much
- 13. Build long-term personalized relationships with your customers
- 14. Build long-term personalized relationships with your customers
- 15. Campaign X
- 16. Campaign X “The future is already
- 17. Market like Amazon
- 18. “Insanity is doing the same thing over and over again and expecting a different result”
- 19. Engage Customers: As individuals Based on what
- 20. #1 As individuals
- 21. When it comes to marketing, nobody wants to get blasted
- 23. #2 Based on what they do
- 27. #3 Continuously over time
- 29. #4 Wherever they are
- 31. BUY EVALUATE LEARN ENGAGE #5 Always directed
- 33. #6 With measurable impact
- 35. #7 At the speed of digital
- 37. Engage Customers: As individuals Based on what
- 38. CUSTOMER You need modern innovative technology…
- 39. … but also your “Trusted Guide”
- 40. Marketing First
- 41. Lifecycle Nurturing Intelligent Campaign Workflow
- 42. 50,000 Marketers in the Marketing Nation
- 43. Engage Customers: As individuals Based on what
Слайд 1Engagement Marketing:
Winning in the Digital Age
Robin Bordoli
GM, Consumer Marketing
Marketo
October 21st, 2014
Слайд 16Campaign
X
“The future is already here. It’s just not very evenly distributed.
- William Gibson
Слайд 19Engage Customers:
As individuals
Based on what they do
Continuously over time
Wherever they are
Always
With measurable impact
At the speed of digital
Слайд 31BUY
EVALUATE
LEARN
ENGAGE
#5 Always directed towards a goal
TRUST
ENJOY
BUY
ADVOCATE
RENEW
VALUE
USE
OWN
Слайд 37Engage Customers:
As individuals
Based on what they do
Continuously over time
Wherever they are
Always
With measurable impact
At the speed of digital
Слайд 41
Lifecycle Nurturing
Intelligent Campaign Workflow
Behavioral Personalization
Coordinated Planning
Coordinated Management
Multi-Touch Attribution
Lifelong & personalized
Behavioral Nurturing
Social Share & Sign-on
Multi-channel Personalization
Personalized conversations across channels with proven impact
Basic Marketing Automation
Database Segmentation
Basic Customer Scoring
Continuous conversations across channels
Strategic Value
Marketing Maturity
Engagement Marketing Maturity Journey
Email Marketing
Landing Page Creation
Point in time single channel campaign optimation
Слайд 4250,000 Marketers in
the Marketing Nation
Best Practices
Launchpacks & Marketing Sprints
Marketo Certification
Learning Passports
Unparalleled Thought Leadership
Marketo Institute
Definitive Guides and award winning blog
Marketing Nation Summit
Community
50,000 users
User groups in 32 cities globally
Marketo University
Consultants
& Experts
Global coverage
Outstanding Rated by TSIA
Agencies & Preferred Service Partners
Deepest expertise to drive your long-term success
Слайд 43Engage Customers:
As individuals
Based on what they do
Continuously over time
Wherever they are
Always
With measurable impact
At the speed of digital
