Education’s continuing journey презентация

Source: USA.Gov, “Popular New Year's Resolutions,” October 2014

Source: University of Scranton, Journal of Clinical Psychology, January 2014

Source: www.fidelity.com, Fidelity 2014 New Year Financial Resolutions Study

According to a recent Yahoo! Consumer Pulse survey, 57% of people pursue a degree or certification to help them get a better job.

5.1%
Projected annualized growth rate of government funding over the next five years to 2019.

$511.6B
Industry revenue is projected to grow an average of 3% per year over the five years to 2019.

Further implementation of online courses will reduce costs and provide access to new markets.

$29.3B
For-profit universities are projected to see an annualized growth of 1.2% over the five years to 2019.

Source: IBISWorld Industry Report 61131b, For-Profit Universities in the US, Sally Lerma IBISWorld, September 2014

Laws governing industry operators are expected to increase during the next five years.

Controversy afoot
The quality of education has come under scrutiny as many students cannot find gainful employment after graduating.

Online services
Growth of online courses continues to broaden the industry’s customer base.

Source: IBISWorld Industry Report 61131b, For-Profit Universities in the US, Sally Lerma IBISWorld, September 2014.

About 4.6 out of 10 college students are taking at least one course online.

By 2019, roughly 50% of college courses will be offered online.

Nearly 60% of students have performed more than 10% of their higher education research on a mobile device.

Almost all prospective students have used the Internet to research higher education institutions.

Laptop

Smartphone

Desktop
Computer

Tablet

E-reader

0%

25%

50%

75%

Source: ECAR Study of Undergraduate Students and Information Technology, September 2013

76%
achieve their academic outcomes

76%
prepare for future educational plans

61%
prepare for the workplace

Better WiFi Support

Degrees in big data analytics

Smartphones/ tablets as a common platform

Social platforms for collaborative work

*MOOCs: Massive Open Online Courses; **Flipped classrooms: Allow students to view lectures and content at home freeing up class time to discuss and understand concepts; Source: eCampusNews.com: “5 technology trends poised to rock higher education”, April 2014

Year over year, PC/Tablet search volume has remained consistent with last year’s volume.

Education searches are growing on Mobile

Source: Microsoft internal analytics, January-March 2013, 2014. Owned & Operated, US, EN.

PC and Tablet education clicks grew in January and March

Source: Microsoft internal analytics, January-March 2013, 2014. Owned & Operated, US, EN.

Mobile click-through-rates increased for each month, at rates ranging from 37% to 58%.

Mobile education clicks continue to grow

Source: Microsoft internal analytics, January-March 2013, 2014. Owned & Operated, US, EN.

21%

lift in click-through-rates

Location Extensions

Mobile users are more likely to be searching for a location on their mobile device, rather than on desktop or a tablet.

24.3%

lift in click-through-rates

Call Extensions

Connect customers quickly to your representatives with tap to call.

149M1

unique searchers

Source1: Source: comScore Explicit Core Search (custom), June 2014; Source:  Microsoft internal data

Changing jobs

Compared to Google, the Yahoo Bing Network audience is more likely to have planned to change jobs/careers in the next 12 months

Compared to Google, the Yahoo Bing Network audience is more likely to use their mobile device almost every day to access job listings

Looking for jobs

Interested in educational services

Compared to Google, the Yahoo Bing Network audience is
33% more likely to have bought online educational classes (for credit) offline in the last 6 months
7% more likely to have searched for other literary or other educational products online in the last 6 months

Applying for an education loan

Compared to Google, the Yahoo Bing Network audience is
16% more likely to have applied online for an education loan in the last 6 months
8% more likely to have searched online for information on an education loan in the last 6 months

Compared to Google, the Yahoo Bing Network audience is more likely to:
Have attended graduate school, no degree
Have attended college, no degree
Have attended high school, no degree

Being a student

Compared to Google, the Yahoo Bing Network audience is
8% more likely to be a part-time college student

Attending college part-time

Attending college full-time

Compared to Google, the Yahoo Bing Network audience is more likely to be a full-time college student

Total Impressions Generated: 269 Million, Total Ads Analyzed = 248,000; Analysis Period: January-March, 2014.

@bingads

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