App Economy - MENA презентация

On Device Research uses the mobile internet to gain access to consumer opinions at any time or place. The company has conducted over 25 million surveys in 85 countries, and has

Слайд 1App Economy - MENA
Nader Kobeissi


Слайд 2On Device Research uses the mobile internet to gain access to

consumer opinions at any time or place.
The company has conducted over 25 million surveys in 85 countries, and has offices in London, Dubai and Singapore.



Слайд 3
Methodology + sample
Mobile panel lists answer survey in their browser
Survey automatically

optimised for their device to offer best experience
Sample is representative of the smartphone owners in each country
Sample of N=500 per country in: Jordan, Lebanon, Egypt, UAE & KSA
Profiled on age, gender, region, nationality and income





Слайд 4How many apps have you downloaded in the past month?
52%
Download

5+ Apps

2%
Download 0 Apps


Слайд 551% Saudi Arabia
41% UAE
32% Egypt

40% of mobile internet users pay to

download Apps

41% Lebanon

35% Jordan


Слайд 6Games & Social Media related Apps are the most popular
Most Downloaded

Apps…

Слайд 7Different clusters of apps used by different profiles of consumers
Further to

the right = Older

Higher Up = More Female

Larger the bubble = Greater Popularity


Слайд 8Different clusters of apps used by different profiles of consumers
Further to

the right = Older

Higher Up = More Female

Larger the bubble = Greater Popularity


Слайд 9Different clusters of apps used by different profiles of consumers
Further to

the right = Older

Higher Up = More Female

Larger the bubble = Greater Popularity


Слайд 10Different clusters of apps used by different profiles of consumers
Further to

the right = Older

Higher Up = More Female

Larger the bubble = Greater Popularity


Слайд 11App store ranking & reviews central to App discovery
How do

you find new apps?

Слайд 12
44% of consumers use In-App purchases


Purchase
Cancel


Слайд 13
39% of people said they would make a one off payment

within an App to avoid advertising

Слайд 14


3% Purchase apps + Don’t do In-app
53% Never spend money on

apps

37%
Purchase Apps + Do In App Purchases

8% In-app purchases + Don’t purchase apps

Purchase in-app


Слайд 1558% of 40 to 49 year olds pay for apps, compared

to 43% of 19-24 year olds

Purchase Apps or use In-App Payments


Слайд 1622% said they don’t spend more on Apps because they don’t

find interesting enough Apps

20% I don’t trust the payment security

19% I have to share too much personal information

16% I can’t find what I want to buy


Слайд 1735% of Smartphone owners in the KSA said that engaging with

a brand they know is the number one factor that will build their trust in mobile payment …

Слайд 18What would build your trust in mobile apps and payments?


Слайд 1981% Saudi Arabia
39% UAE
67% Egypt

81% of people in the KSA download

Arabic apps vs. 39% in the UAE

54% Lebanon

70% Jordan


Слайд 20People in the GCC don’t download more Arabic Apps cause they

don’t find what they want nor find the Arabic Apps of good quality

Why don't you download more Arabic mobile Apps?


Слайд 211. Discovery of Apps is based on reviews & ratings more

than on Marketing/Advertising 2. Large number of people willing to pay either for Apps or in-Apps 3. Great need for better Arabic content

Слайд 22Get in touch
Nader Kobeissi
nader@ondeviceresearch.com

+971 55 154 6263
@naderkob
www.ondeviceresearch.com


Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.


Для правообладателей

Яндекс.Метрика