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Презентация на тему App Economy - MENA
Содержание
- 1. App Economy - MENA
- 2. On Device Research uses the mobile internet
- 3. Methodology + sample Mobile panel lists
- 4. How many apps have you downloaded in
- 5. 51% Saudi Arabia 41% UAE 32% Egypt
- 6. Games & Social Media related Apps are the most popular Most Downloaded Apps…
- 7. Different clusters of apps used by different
- 8. Different clusters of apps used by different
- 9. Different clusters of apps used by different
- 10. Different clusters of apps used by different
- 11. App store ranking & reviews central to
- 12. 44% of consumers use In-App purchases Purchase Cancel
- 13. 39% of people said they would
- 14. 3% Purchase apps +
- 15. 58% of 40 to 49 year olds
- 16. 22% said they don’t spend more on
- 17. 35% of Smartphone owners in the KSA
- 18. What would build your trust in mobile apps and payments?
- 19. 81% Saudi Arabia 39% UAE 67% Egypt
- 20. People in the GCC don’t download more
- 21. 1. Discovery of Apps is based on
- 22. Get in touch Nader Kobeissi nader@ondeviceresearch.com +971 55 154 6263 @naderkob www.ondeviceresearch.com
Слайд 2On Device Research uses the mobile internet to gain access to
The company has conducted over 25 million surveys in 85 countries, and has offices in London, Dubai and Singapore.
Слайд 3
Methodology + sample
Mobile panel lists answer survey in their browser
Survey automatically
Sample is representative of the smartphone owners in each country
Sample of N=500 per country in: Jordan, Lebanon, Egypt, UAE & KSA
Profiled on age, gender, region, nationality and income
Слайд 551% Saudi Arabia
41% UAE
32% Egypt
40% of mobile internet users pay to
41% Lebanon
35% Jordan
Слайд 7Different clusters of apps used by different profiles of consumers
Further to
Higher Up = More Female
Larger the bubble = Greater Popularity
Слайд 8Different clusters of apps used by different profiles of consumers
Further to
Higher Up = More Female
Larger the bubble = Greater Popularity
Слайд 9Different clusters of apps used by different profiles of consumers
Further to
Higher Up = More Female
Larger the bubble = Greater Popularity
Слайд 10Different clusters of apps used by different profiles of consumers
Further to
Higher Up = More Female
Larger the bubble = Greater Popularity
Слайд 14
3% Purchase apps + Don’t do In-app
53% Never spend money on
37%
Purchase Apps +
Do In App Purchases
8% In-app purchases + Don’t purchase apps
Purchase in-app
Слайд 1558% of 40 to 49 year olds pay for apps, compared
Purchase Apps or use In-App Payments
Слайд 1622% said they don’t spend more on Apps because they don’t
20% I don’t trust the payment security
19% I have to share too much personal information
16% I can’t find what I want to buy
Слайд 1735% of Smartphone owners in the KSA said that engaging with
Слайд 1981% Saudi Arabia
39% UAE
67% Egypt
81% of people in the KSA download
54% Lebanon
70% Jordan
Слайд 20People in the GCC don’t download more Arabic Apps cause they
Why don't you download more Arabic mobile Apps?
Слайд 211. Discovery of Apps is based on reviews & ratings more
Слайд 22Get in touch
Nader Kobeissi
nader@ondeviceresearch.com
+971 55 154 6263
@naderkob
www.ondeviceresearch.com
